A chain of salons never come to an area, maybe a salon or two that are a part of a chain. There is no need to fear any salon if your salon is structured and operated correctly. However only 10% of the salons in the US are structured and operated correctly.
The notion that one day a 40 lamp system or a VHR system will be the norm for base beds is ridicules. If you understand the concept behind your base bed you would have a clear understanding that this is your value system and you never want it to be so nice that tanners are not inclined to want to up-grade.
A salon is like a $70 bottle of lotion, the packaging sells the product and the lotion must deliver the promise that was made by the packaging. Sales are made in the lobby not in the tanning bed. The packaging of your salon, (decor, presentation, trained uniformed employees, customer service, advertising) this is what makes the sale. The equipment must deliver the promise. Equipment is the tools of our trade and the proper mix and levels of equipment are crucial to your success.
This is an incredibly lucrative industry when you are properly prepared and funded. For the 90% of the salons that are not properly prepared, you should be concerned about any salon that comes to your market that is properly structured not just chains.
It is just as easy to be a success when you have the knowledge for success.
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