 Re: New Salon Price Gouging
Great.. now you're a spanker...
The truth is, some things just make people uncomfortable enough to throw them off, doesn't make sense to them... and they won't continue to patronize. If they own it well they will hire people similar to their customer base as this is a tanning salon, not an ethnic foods restaurant. They would also re-do that pricing schedule if they want to stay in business... Unless, do you think they are comming in with money, pricing way low, hoping to weed out the area salons that did not plan well for the slow season and shut them down before busy? Maybe it is a strategy... Have you talked with them?
As a tanner, if you are treated well and have results, there is no reason (unless they offer something new and cool that you do not have) to change salons. I like the mailer ideas and maybe some incentives to sign up (or re-sign) for the next year... what about a special on your yearly package now that if they renew with a yearly package by 12/1/05 you will pro-rate and discount the amount they have left on their current package, sign 'em up for a year of tanning now so it's not an issue. So if they bought a 3 mo package for $100.00 and it runs out in December you'll credit 66 toward the yearly deal you are offerring THIS MONTH ONLY. Keep your current customers from even entering their business. |