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JAS · 13th February 2007, 08:16 PM

I have a friend who used to work for several gyms: Bally's, Export (big, luxurioius, high pressure, $50 a month) and later Planet Fitness. He loved working for Planet best. No contract, no hassles, no pressure (not perceived at least), got rid of the glitz and only keep the things clients want, and keep the price under $20 (under the radar, as they say). Their cancellations were very low, almost all of their gyms make money (tough industry to do that in). Half the people sign up and pay for three years even if they never darken the door. It's amazing.

Can this work in the tanning industry? Realize that everyone believes they should excercise, and not everyone thinks they should tan regularly. What price would accomplish this? $9.99/month? Will enough people sign up and stay?

Out of the box thinking, but is it doable?

13th February 2007, 08:16 PM	#57 (permalink)
JAS All Star Join Date: Jun 2005 Location: Indiana Posts: 126	Re: Eft I have a friend who used to work for several gyms: Bally's, Export (big, luxurioius, high pressure, $50 a month) and later Planet Fitness. He loved working for Planet best. No contract, no hassles, no pressure (not perceived at least), got rid of the glitz and only keep the things clients want, and keep the price under $20 (under the radar, as they say). Their cancellations were very low, almost all of their gyms make money (tough industry to do that in). Half the people sign up and pay for three years even if they never darken the door. It's amazing. Can this work in the tanning industry? Realize that everyone believes they should excercise, and not everyone thinks they should tan regularly. What price would accomplish this? $9.99/month? Will enough people sign up and stay? Out of the box thinking, but is it doable?