 Re: Cal Tan Step 1 & 2 Difference
Our CalTan System
Step 1 - Builds your base tan.
Step 2 - For your Clients that now have a base tan.
Step 3 - Extenders
In the CalTan Step System you always have your client start with Step 1 if they do not have a base tan yet. Tell them that after they finish using the Step 1 product then to move to a Step 2 product.
Both Step 1 and Step 2 clients should use a Step 3 product to lock in color and extend their tan. (Creating a two product sale)
Our Salons were CalTan exclusive for several years. It is a very effective way to sell if you consistently stay with the Step System. In my experience it only works well if you carry only CalTan. If you carry other brands than it is not as effective as a selling tool.
We now carry AG, SB, DS, CalTan.
We now treat the Step 1 as a base tan builder only (No Bronzers, No Hot Actions). Step 2 are Bronzers and Hot actions. When carrying more than one brand I have found that selling CalTan this way to be very effective.
I expect Cypher to be one of our best sellers this season.
Good Luck in 08 |