I'm actually kinda surprised it took them this long to push this. Albeit, I am not surprised at all that this was going to happen.
Unfortunately, there are a lot of pros and cons to this. My only concerns are for the poor saps at home sitting in front of their idiot box thinking "Duhhh, I can do that" And go head over heels for the IT thing, only to be bamboozled.
On the other hand, if it's structured well. And going by the name drops, I assume it would be. We can expect to one of these on every corner within the next 5 yrs.
Just what we need, more big name competition. Yeehhhhhh
