Thats nearly a tough one...but most men don't like fragrances?? At least thats what they say. I think they say that as an excuse...not to use one...like they think they all have fragrance's and just say it to get you off their back...which does'nt work for me! We sell them Tao (DS) mostly...some Sheer Wisdom...and the cheap azz's...hustle...which i am clearancing! Too cheap! Rare that they buy something better or more expensive. But the older ones...that look in the mirror and see wrinkles...are coming around! I tell them, its easier to prevent wrinkles than get rid of them...but its not too late. The anti-aging ingredients will help in diminishing the look of...wrinkles. I love it when someone younger is standing behind this person hearing my speel...they instantly upgrade their lotion!!!
Will have to give this "men's idea" more thought but i like this idea for sure.