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Originally Posted by certain  Posting that your the answer to all newbees is a little much. |
You must agree that the majority of new salons that are opened today or over the years where opened by operators that knew very little about the business and did not properly structure the salon. It is just as easy and cost less to get qualified help that will ensure that you are making all of the right decisions.
This is an industry that is driven less by economic conditions than any other industry. The wellness industry, Tanning Salons, Nail Salons, Hair Salons, Fitness Centers are all part of the wellness industry. Unlike other consumer driven industry's that sell high ticket items, we sell an experience not a product, that allows you to feel good about yourself at a price that is not effected by economic conditions. If a female can't afford to eat she will still get her nails and hair done as bell as tanning and working out. Women must look good and feel good about themselves no matter what. Yes we must adjust with the times. It is not economic conditions that cause tanning salons to fail, it is how they are structured and operated that creates the problem. Advertising,pricing, packaging,communication and most of all the overall experience that your salon provides is the key. When times are tough we may not sell as many $30 tans but everyone can afford to spend $5 a week to tan. This is all a part of structure and remembering the base value tanner. Adjust with the times. The salon that opened 12 years ago typically has not changed with the times and is showing wear. Just because you have owned a salon for a long time does not suggest that you are maximizing potential income. Most of what I see here is salon owners that are working scared, hanging on by a thread. It does not have to be that way. You can't eat an elephant in one bite, however you can eat him a bite at a time. It is collectively all of the little things that should be done that make such a huge difference. Never open a new or operate an existing business scared. If you do not have complete confidence in what you are doing and it's success than you will struggle or fail. Get help from a qualified Consultant, it will make all the difference in the world. Being a salon owner does not make you a Consultant, you only know what you are doing at your salon. A qualified Consultant will take the successful formulas of all salons all over the country for the past 30 years, throwing out the bad and keeping the good and organizing it in a business model that will create your best opportunity for success in any market and during any economic time. There is always room for improvement and to increase sales, you must be open minded and be willing to ask for help, the trick is to ask the right person for help. You would not ask a divorced person for advice with your marriage. Asking people that are struggling in this industry and think tanning is the wrong business to be in is probably not a good idea. I can assure that if you speak to a Consultant one on one you will know immediately that the level of knowledge of how to succeed is much greater than you can get anywhere else. Phone calls are free. Now how long winded was that?