Kathe - I’ll have Stacy Woolf call you today and explain in greater detail page views, impressions, and clicks. Thank you for the opportunity.
SandiGirl -
NTTI and
Looking Fit show up more because they’re house ads in the banner position that has 5 rotations. Once we sell all 5 rotations you won’t see these house ads, similar to the leaderboard. They’re place holders for open inventory. Kathe’s ad is part of the existing advertiser inventory and in a rotation of 18 not 5.
Brian - I promise the system isn’t random. Since TanToday.com is constantly being requested hitting refresh 10 times won’t give you an accurate depiction of the rotation. Other users are requesting pages at the same time and being served ads.
The site is being sold based on e-media best practices. All of the major online portals; CNN, MySpace, ESPN, The New York Times, etc…sell adverting the same way.
I’ll add a Salon Only Forum to our action item list.