 Re: If a Customer Were to Ask You
Well Greg....sex sells.....and if the bottle looks and smells sexy, then it's gonna sell.
If it looks like a $2.00 upside-down shampoo bottle, then that's what it's worth.
I agree with you on the lotion thing...that they are all pretty much the same. In fact, some of the best lotions like JA from like 10 years ago are far superior than what's out there now.
If you have a great, fresh scent, with no ATO, that applies well (pretty much 90% of lotions do...) and gives decent results...then throw it in a nice bottle and sell it for top dollar.
We know it only costs $1.40 to make.....that's for all lotions. I have a customer that actually developed Caltan lotions many many moons ago as Caltan is just a marketing company and didn't create anything themselves. My customer's lab in California did a few of their lotions. That is also why he won't pay my price for lotions as he developed them and sold them to Caltan (bottled, labelled) finished product for $1.40.....
Things have obviously changed since then, and i'm sure they have their own chemists...maybe....developing their goo. So now maybe it costs them $1.60 with inflation.
The point is...marketing is what sells your product, not the product itself.
if you can get that in your mind...then the rest is minor. |