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rcknep3 · 12th May 2008, 01:02 AM

Personally I hate promotions or discounts only open to a specific segment (Other than new first time tanners.) If I offer a promo or disc, it's open to all. I tried to bring in the prom crowd (ours was a few weeks ago), but won't do much next year. I think a dozen or so girls came in, but I did not lower my prices for them...just ran a promo for all and had it advertised directly with the HS. If you core customers are not part of the deal, then I think you risk PO them. Plus why fill your salon with discount tanners while your good paying ones have trouble getting in or dealing with the kids.

Oh and no matter what you think the kids have in terms of money...guess what, the parents always have more so I'd much rather get them in the door (plus the are more likely to understand the benefits of products/upgrades)

12th May 2008, 01:02 AM	#6 (permalink)
rcknep3 The Good, The Bad, The Banned Join Date: Mar 2008 Location: Somewhere south of Canada and North of Cuba Posts: 369	Re: Prom/Wedding/Summer Promos? Personally I hate promotions or discounts only open to a specific segment (Other than new first time tanners.) If I offer a promo or disc, it's open to all. I tried to bring in the prom crowd (ours was a few weeks ago), but won't do much next year. I think a dozen or so girls came in, but I did not lower my prices for them...just ran a promo for all and had it advertised directly with the HS. If you core customers are not part of the deal, then I think you risk PO them. Plus why fill your salon with discount tanners while your good paying ones have trouble getting in or dealing with the kids. Oh and no matter what you think the kids have in terms of money...guess what, the parents always have more so I'd much rather get them in the door (plus the are more likely to understand the benefits of products/upgrades)