My opinion: all 3 designs are weak.
The "The #1...." slogan is even weaker and has no place in the logo.
Quote:
From The Cluetrain Manifesto:
23. Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.
24. Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.
the cluetrain manifesto |
The font in design #2 is better than the other's because of the forum's focus on news, opinions, typed communications.
Instead of the "The #1..." slogan, consider something like:
"A Community Of Indoor Tanning Industry Professionals"
Did you notice the link to the Cluetrain Manifesto? That's just the beginning. There is a book behind it.
The Cluetrain Manifesto — Entire Text Index Page Ignore it at one's own peril.