Quote:
Originally Posted by Tanning Queen
Why would you have wanted to lease it? Woulda ended up costing you more! HOw about selling it and getting something else?
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She would have wished she leased it, because instead of paying $35K of her own cash and not having that to go toward operating expenses and other items now, she would have gotten the use of a $35K piece of equipment for less than $30/day or less than the price of a normal walk-in HP visit!
This would be a pretty easy goal to meet - sell at least ONE visit in the HP each day! Sell 2 - and see a profit!
Meanwhile, her 35K would be in her bank account, for her to draw from, to help cover rent in the slow season, or to pay for advertising (a shiny postcard from Chronos Marketing showing the UV Scan and advertising 'Your Florida vacation for less than the price of a bus ticket'?) etc.
Now - since you DIDN'T lease it - at least all is not lost! Instead of selling it:
a. read the threads here on "How to sell HP"!
b. Have you checked the voltage to the unit to make sure it is in the best performance range?
c. Do you ALWAYS insist your clients use a HIGH QUALITY lotion with that bed since lotion use is even MORE critical with HP than other units?
d. Do you and your staff think it is good, use it yourself, and recommend it to clients - or think "it sucks"?
e. If it is a lower UVB unit, do you have regular users "mix it up" between this unit and your best VHR, so they are getting the UVB needed to stimulate the melanin to have something to get tan the next visit?
Dropping price is NOT the answer! Figure out HOW to make it work. It WILL, if you work with it.