Re: EFT Selling
To the OP, sorry if this has been suggested but in the gym biz, we present it this way--since a lot of people don't like it when they get their checking account tapped into, try this explanation:
"Mrs Jones, you are authorizing your bank to pay our bank(the bank thing is softer) $50 per month for 12 months"(month sounds better than year). Now read the customers mind, if they may balk at allowing this say this "Yes I know I really don't like it either. But here's what you do Mrs Jones--say your payments due on the 20th of each month, now when you come in a few days early, drop me off a check(or cash), and I call the payment into the billing company and I promise they will never hit your account"
Of course this works best IF you do use a billing company. Simply tell the member that billing co MUST have checking number as back up. They are welcome to pay at the front desk.
Good luck
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