Billboard Truck. - TanToday - Helping Salon Owners, One At A Time, Since 2000!

Natureboy · 2nd April 2007, 02:45 PM

What a cool idea. Guy starting it up here. Too bad it's so expensive.

brownsuze · 2nd April 2007, 02:50 PM

We've had those in my area for years now, I think they're irritating. (lol)

Pretty sure I've only seen national campaigns on them, prob, like you said because they're so pricy....

Natureboy · 2nd April 2007, 03:00 PM

Yeah, he wants $3700 a month here for a side.

MacDaddy · 2nd April 2007, 03:01 PM

Why couldn't you get a used cube van and wrap the sides?

brownsuze · 2nd April 2007, 03:02 PM

And how many hours/ trips around the block does that get you?

Natureboy · 2nd April 2007, 03:11 PM

Quote:

Originally Posted by MacDaddy

Why couldn't you get a used cube van and wrap the sides?

I guess you could. But then you need someone to drive it around, and pay for gas.

Easier to wrap your own vehicle.

danggirl · 2nd April 2007, 03:11 PM

We have done things like that and have to say it works. Seeing that no other tanning salon do it, people think you are the place to go to. We couple it with tv, door drops, and direct mail to start the busy season for us.

Sometimes big money brings big returns and the cost was $3500 for a month for 1 truck to drive around.

brownsuze · 2nd April 2007, 03:17 PM

Quote:

Originally Posted by danggirl

Sometimes big money brings big returns and the cost was $3500 for a month for 1 truck to drive around.

Quote:

Originally Posted by brownsuze

And how many days/ hours/ trips around the block does that get you?

~~~

danggirl · 2nd April 2007, 03:42 PM

It drives for 5 hours and you can choose its route. They drove around the local schools when school was let out and then it sat on the highway during rush hour.

Natureboy · 2nd April 2007, 05:01 PM

Yes. It drives from 11am to 5pm during the week. I don't think you can choose the route though.

I might be able to talk him into a half price deal if I am the first customer on the big side.

But I am probably just seeing stars in my eyes with busy season money going in the bank.

danggirl · 2nd April 2007, 05:10 PM

The company I went with let me choose my route, it just depends on who is running it. The company I was with is based out of Atlanta.

It works well with additional media, not the best if you are not going to run a commercial or constant dm. It's more subliminal, slower on return. It's only good if you're building brand awareness and not looking for instant results.

Din · 2nd April 2007, 06:57 PM

It costs about $2500-$3000 to wrap your entire car or truck PERMANENTLY.....this will give you advertising on the route you take TO THE SALONS....

i think that's a smarter idea instead of doing it 1 time....you have it forever for the same price as 1 month.

danggirl · 2nd April 2007, 07:02 PM

I agree but if you don't want your car wraped this is also good. Also you can pay other people to wrap there cars we were going to do that, The program comes to about $500 per car month. if you wanted to spread out the $3k.

Also only good cars look good wraped, mainly suv's and new bugs.

brownsuze · 2nd April 2007, 07:37 PM

Not everyone wants to drive around in a billboard... park a billboard in front of their house, drive their kids to school in a billboard, go to dinner at a nice restaurant in a billboard.... Wouldn't you feel like a complete tool handing the keys to your billboard to a valet?!?!?!

Din · 2nd April 2007, 07:45 PM

now all those places that you think you are a tool......are there people there? Are you advertising to them? Are they seeing your car?

Isn't that the point of advertising your business? Or are you ashamed? FAKEM ALL what they think....as long as they see the advertisement.....that's all that matters to me.

brownsuze · 2nd April 2007, 08:16 PM

Quote:

Originally Posted by Din

now all those places that you think you are a tool......are there people there?
.

Whu?

I guess I get what you're saying but personally I don't want to be marketing 24-7, I want to enjoy my life, "the good life." I want people to stare at me because I'm so goddam sexy.

Din · 2nd April 2007, 08:27 PM

so wrap your vehicle with a picture of you in a bikini.....

MacDaddy · 2nd April 2007, 11:21 PM

Quote:

Originally Posted by brownsuze

Whu?

I guess I get what you're saying but personally I don't want to be marketing 24-7, I want to enjoy my life, "the good life." I want people to stare at me because I'm so goddam sexy.

Wrap your hooters with your logo and a special. People will notice I'm sure. And if you have DD's, you can advertise two specials.

Jim Fisher · 2nd April 2007, 11:43 PM

checked into this a few years ago.. unit will cost about 50K
The company also makes up the banners for the sides.. DREW has one of these or at least he did years ago

brownsuze · 3rd April 2007, 12:33 PM

Quote:

Originally Posted by MacDaddy

Wrap your hooters with your logo and a special.

Quote:

Originally Posted by Jim Fisher

checked into this a few years ago.. will cost about 50K

It will cost $50,000 to wrap my hooters with my logo?!?!
Wait, who gets the money, the wrapper or me?!

2nd April 2007, 02:45 PM	#1 (permalink)
Natureboy Moderator Security Join Date: Dec 2004 Location: Canada, just north of 50 Posts: 2,909	Billboard Truck. What a cool idea. Guy starting it up here. Too bad it's so expensive. __________________ Original Tantoday Class of 2000! Tellin' it like it is. www.millenniumtan.com

2nd April 2007, 02:50 PM	#2 (permalink)
brownsuze Hall of Famer Join Date: Jun 2006 Location: in the old part of the city Posts: 2,417	Re: Billboard Truck. We've had those in my area for years now, I think they're irritating. (lol) Pretty sure I've only seen national campaigns on them, prob, like you said because they're so pricy....

2nd April 2007, 03:00 PM	#3 (permalink)
Natureboy Moderator Security Join Date: Dec 2004 Location: Canada, just north of 50 Posts: 2,909	Re: Billboard Truck. Yeah, he wants $3700 a month here for a side. __________________ Original Tantoday Class of 2000! Tellin' it like it is. www.millenniumtan.com

2nd April 2007, 03:01 PM	#4 (permalink)
MacDaddy Moderator Join Date: Nov 2004 Location: Northeast Posts: 2,093	Re: Billboard Truck. Why couldn't you get a used cube van and wrap the sides?

2nd April 2007, 03:02 PM	#5 (permalink)
brownsuze Hall of Famer Join Date: Jun 2006 Location: in the old part of the city Posts: 2,417	Re: Billboard Truck. And how many hours/ trips around the block does that get you?

2nd April 2007, 03:11 PM	#7 (permalink)
danggirl Veteran Join Date: Oct 2006 Location: Maryland Posts: 404	Re: Billboard Truck. We have done things like that and have to say it works. Seeing that no other tanning salon do it, people think you are the place to go to. We couple it with tv, door drops, and direct mail to start the busy season for us. Sometimes big money brings big returns and the cost was $3500 for a month for 1 truck to drive around.

2nd April 2007, 03:42 PM	#9 (permalink)
danggirl Veteran Join Date: Oct 2006 Location: Maryland Posts: 404	Re: Billboard Truck. It drives for 5 hours and you can choose its route. They drove around the local schools when school was let out and then it sat on the highway during rush hour.

2nd April 2007, 05:01 PM	#10 (permalink)
Natureboy Moderator Security Join Date: Dec 2004 Location: Canada, just north of 50 Posts: 2,909	Re: Billboard Truck. Yes. It drives from 11am to 5pm during the week. I don't think you can choose the route though. I might be able to talk him into a half price deal if I am the first customer on the big side. But I am probably just seeing stars in my eyes with busy season money going in the bank. __________________ Original Tantoday Class of 2000! Tellin' it like it is. www.millenniumtan.com

2nd April 2007, 05:10 PM	#11 (permalink)
danggirl Veteran Join Date: Oct 2006 Location: Maryland Posts: 404	Re: Billboard Truck. The company I went with let me choose my route, it just depends on who is running it. The company I was with is based out of Atlanta. It works well with additional media, not the best if you are not going to run a commercial or constant dm. It's more subliminal, slower on return. It's only good if you're building brand awareness and not looking for instant results.

2nd April 2007, 06:57 PM	#12 (permalink)
Din Smartass Canuck Moderator Join Date: Feb 2005 Location: Canada Posts: 9,092	Re: Billboard Truck. It costs about $2500-$3000 to wrap your entire car or truck PERMANENTLY.....this will give you advertising on the route you take TO THE SALONS.... i think that's a smarter idea instead of doing it 1 time....you have it forever for the same price as 1 month. __________________ www.ChronosMarketing.com ____________________________________________ The problem nowadays is stupidity. Why don't we just take the safety labels off everything and see what happens?

2nd April 2007, 07:02 PM	#13 (permalink)
danggirl Veteran Join Date: Oct 2006 Location: Maryland Posts: 404	Re: Billboard Truck. I agree but if you don't want your car wraped this is also good. Also you can pay other people to wrap there cars we were going to do that, The program comes to about $500 per car month. if you wanted to spread out the $3k. Also only good cars look good wraped, mainly suv's and new bugs.

2nd April 2007, 07:37 PM	#14 (permalink)
brownsuze Hall of Famer Join Date: Jun 2006 Location: in the old part of the city Posts: 2,417	Re: Billboard Truck. Not everyone wants to drive around in a billboard... park a billboard in front of their house, drive their kids to school in a billboard, go to dinner at a nice restaurant in a billboard.... Wouldn't you feel like a complete tool handing the keys to your billboard to a valet?!?!?!

2nd April 2007, 07:45 PM	#15 (permalink)
Din Smartass Canuck Moderator Join Date: Feb 2005 Location: Canada Posts: 9,092	Re: Billboard Truck. now all those places that you think you are a tool......are there people there? Are you advertising to them? Are they seeing your car? Isn't that the point of advertising your business? Or are you ashamed? FAKEM ALL what they think....as long as they see the advertisement.....that's all that matters to me. __________________ www.ChronosMarketing.com ____________________________________________ The problem nowadays is stupidity. Why don't we just take the safety labels off everything and see what happens?

2nd April 2007, 08:27 PM	#17 (permalink)
Din Smartass Canuck Moderator Join Date: Feb 2005 Location: Canada Posts: 9,092	Re: Billboard Truck. so wrap your vehicle with a picture of you in a bikini..... __________________ www.ChronosMarketing.com ____________________________________________ The problem nowadays is stupidity. Why don't we just take the safety labels off everything and see what happens?

2nd April 2007, 11:43 PM	#19 (permalink)
Jim Fisher Moderator Join Date: Oct 2004 Posts: 3,497	Re: Billboard Truck. checked into this a few years ago.. unit will cost about 50K The company also makes up the banners for the sides.. DREW has one of these or at least he did years ago

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