Vitamin D makers hit pay dirt

[Editor-in-Chief]

Vitamin D makers hit pay dirt


TAVIA GRANT
Globe and Mail Update
June 13, 2007 at 12:18 PM EDT


Vitamin D makers are enjoying a burst of sales after recent findings suggest the supplement helps cut the risk of cancer.

Jamieson Laboratories Inc., for example, Canada's oldest and largest vitamin maker, said sales spiked in the two days last week after the Canadian Cancer Society recommended all adults start taking the vitamin. The recommendation came as a U.S. study indicated the supplement cuts the risk of cancer by 60 per cent.

“One of our major retailers who partners with us witnessed a doubling of sales on the Friday and Saturday,” said John Challinor, spokesman for the Toronto-based manufacturer, adding that he can't give precise sales figures for another month.

His company's not alone. The Rexall family of pharmacies, which includes 1,500 stores across Canada, said sales surged after last week's news.
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“The spike was eight times higher than normal,” earlier this week, said spokesperson Michelle Lee. It's since stabilized, though at a higher level than usual.

Her firm plans to promote the product in its stores and is building awareness among pharmacists about the sunshine vitamin.

This wasn't the first study linking the vitamin to reduced cancer risk. Other studies have yielded similar conclusions over the past year, causing Jamieson's vitamin D sales to rise 19 per cent in May from year-earlier levels.

Vitamin A and D sales amount to about $17-million annually in Canada and Jamieson accounts for about 40 per cent of the country's market share.

Last week's rush to buy the vitamin did cause some pharmacies to run out, but companies have said they foresee no looming shortages. Sales could climb even higher once ebbing sunshine in fall and winter set in.

Shoppers Drug Mart has seen “an increase in sales in vitamin D and our pharmacists have received more questions” about the supplement, said spokesperson Pat Chapman.

Most of vitamin D on drugstore shelves is made the lanolin extracted from sheep's wool.

The supplement is the least expensive vitamin on the market, costing about $5 for a 1,000 IU bottle of 100 tablets, “probably the most affordable health insurance for Canadians,” Jamieson's Mr. Challinor said.

Source

[solarmeter®]

the least expensive vitamin on the market

Just like Bunky Hunt cornered the silver market in the '80's and drove prices through the roof (untill they jailed him)... someone needs to corner the lanolin extracted from sheep's wool market!

Then when Vit D becomes expensive, people will flock to tanning salons for their D3.

[uv2021]

Least expensive is FREE if you dare to go outside in the ...SUN.I say great let the drug stores and pharmaceuticle companies go nuts talking about the benifits if vit d.I am just in the process of relocating a salon.When the dust settles I want to get a vit d meter,meter all my beds and put signs in all of the rooms telling you how much natural ,original vit d you just created in the tanning bed.So let them keep beating the drums.

[solarmeter®]

Eggfant did that. He posted his D3 poster on the "other" site a couple months ago.

So far... no FTC agent has arrested him and thrown him in with Paris Hilton.

[MacDaddy]

The next negative will be that doctors are claiming people are overdosing on vitamin D supplements which is very possible and not good for you.
The natural way to produce vitamin D(through uv exposure)is impossible to OD as the body will produce the required amount of vitamin D and then shut down on producing too much.
But the consumer will never hear that.

[Editor-in-Chief]

Originally Posted by solarmeter®

Eggfant did that. He posted his D3 poster on the "other" site a couple months ago.

So far... no FTC agent has arrested him and thrown him in with Paris Hilton.

Nobody pays any attention to eggie.

[solarmeter®]

Fine... then I'll (attempt to) "post" his poster:

[stan@sunsys]

Lost in the shuffle of recommendation for 1000 IU of D3 (even from Holick) is that this assumes adequate D3 from the Sun. So multiply that 1000 times 4 and you'll get the true amount of sun that is really needed for vitaim D deficient diets, but also an amount that you won't hear recommended except by a few experts like Dr. Veith and a handful of others.