Building Your Lotion Sales!

[rickmattoon]

Now may be the best time to re-post our Tanning Lotion Study announced a few months ago. If used correctly, this could assist staff in pushing sales on indoor tanning products.

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PHOENIX, Ariz., November 16, 2007 - Indoor tanning lotion offers consumers a more productive tanning session. This claim reinforced in a study released today by the American Tanning Institute (ATI).

The study conducted by ATI validates the fact that consistent and proper use of indoor tanning lotions can improve the effectiveness of indoor tanning sessions. This study reinforces the use of indoor tanning products during tanning sessions in a professional indoor tanning facility.

In the 14 day study, 6 indoor tanning lotion formulations demonstrated positive tanning results in various parameters monitored by ATI. The methods used in the evaluation included visual examination by a trained examiner, quantitative measurements by light science instrumentation, and self-assessments by the study subjects. The indoor tanning lotion formulations compared favorably throughout the 14 day period against the untreated (non-lotion use) control and against two controls that included popular outdoor tanning brands sold in non-tanning retail locations. Study participants ranged in age from 21 to 46 years.

Indoor tanning products showed a statistically significant enhancement from the baseline for both tan-ability and moisturization. Tan-enhancement and skincare is a central purpose of indoor tanning products.

Measurements from scientific instrumentation included pigment-meter readings of skin coloration to gauge skin color levels, Study subjects also provided self assessments and were able to identify changes in their skin's smoothness, moisturization and softness after use of all indoor tanning test products. The measurements of indoor tanning lotion formulations showed improvements from baseline values throughout the entire 14 day period. The non-indoor tanning products did not achieve the same positive results at the end of the study.


-- At 14 days 100% of subjects using indoor tanning lotions showed an overall improvement in tan-ability.

-- The study evaluator noted that in as few as 7 days 8 out of 10 subjects showed an improvement in skin pigmentation and overall skin condition

-- During the self assessment participants noted improvement with 45% indicating "excellent" improvement and 30.6% indicating "good" improvement in their "skin color" and overall "skin health."

"I had a chance to speak with each and every subject throughout the study. Most of the participants were very pleased with their results, and found that use of indoor tanning lotions greatly enhanced their tanning sessions," noted Rick Mattoon, Principal Investigator and Educational Director of ATI. "I see the use of lotions designed for indoor tanning as an excellent and affordable complement to any indoor tanning session."

"The results of the study not only validate the effectiveness and reliability of tanning lotions formulated for indoor tanning use, they also support what the indoor tanning industry has been promoting since the 1980's" Mattoon added. "What is most significant is that non-indoor tanning lotion use showed results that were not as positive as those found with using indoor tanning lotion. We want consumers to realize that not using a lotion formulated for indoor tanning greatly reduces the effectiveness of your indoor tanning session."

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CONTACT:
Rick Mattoon
President/Educational Director
American Tanning Institute
rick@tanningprogram.com

[rickmattoon]

Thanks to all the salons that responded so favorably to this report!

[Jim Fisher]

any before and after pics

[rickmattoon]

Originally Posted by Jim Fisher

any before and after pics

Good Question Jim!

On this go around we relied on pigment-meter readings of skin coloration and self-assessments for overall skin health based on the clients perception. Study subjects were consistently able to identify positive changes in their skin's smoothness, moisturization and softness after use of all indoor tanning test products.

We began documenting with photos out of the gate but found that the digital images weren’t consistent because of various environmental lighting issues. ATI Exclusive: We are working with a Phoenix based professional fashion photographer for Round-2 in hopes of offering printed material for future releases. These images will be taken in the controlled environment of a photo studio. Stay tuned!

[rickmattoon]

A big Thank You to the staff at Tanning Journal for running this story Front-Page. The Tanning Journal is a World-Wide indoor tanning business publication that circulates to dozens of countries around the globe.

[rickmattoon]

Since the article ran this week in the Tanning Journal, our European visitors to American Tanning Institute - Home have gone off the charts… Wow!

[rickmattoon]

To answer many of you who have asked... YES, you can link to the study at American Tanning Institute - Tanning Lotion Works.

Enjoy!

[danggirl]

I agree it does work, thoe I would stay away from the bronzer stuff. DHA on top of DHA doesnt mix very well.

[jbizz]

Since building lotion sales iskey to additional salon revenue, make sure your employees are current on the 2008 Lotion Trends. Click here to see what LOOKING FIT published in its Annual Lotion issue and 2008-2009 Fact Book.