TanToday - Tanning Salon Business Forum - Marketing and Advertising http://www.tantoday.com/forums/ This is the place to share ideas about all types of salon marketing and advertising including special events/promotions, print advertising, direct mail, posters, e-mail, Internet, working with media and much more. en Fri, 20 Nov 2009 23:21:50 GMT vBulletin 60 http://www.tantoday.com/forums/images/tantoday/misc/rss.jpg TanToday - Tanning Salon Business Forum - Marketing and Advertising http://www.tantoday.com/forums/ Buy one gift certificate get one free??? http://www.tantoday.com/forums/marketing-advertising/38223-buy-one-gift-certificate-get-one-free.html Wed, 18 Nov 2009 22:56:48 GMT I'm opening the day after Thanksgiving and my special is buy one gift cert get one free same value. My question is should I put an expiration date on both of the gift cert? And should I limit the free one to tanning services only? And shouldI put a minium purchase on them, if so what limit? What would you do?
Thanks:rolleyes: ]]> Marketing and Advertising msmith770 http://www.tantoday.com/forums/marketing-advertising/38223-buy-one-gift-certificate-get-one-free.html Texting appointments http://www.tantoday.com/forums/marketing-advertising/38190-texting-appointments.html Tue, 17 Nov 2009 03:02:13 GMT I posted info in another area, but its worth sharing it again. Clients love it! We have a blackberry that lives on the front counter. A cell and plan I bought just for the salon. I ask clients if they want to sign up...enter their info...then they can text in their appointments. Works... I posted info in another area, but its worth sharing it again. Clients love it!

We have a blackberry that lives on the front counter. A cell and plan I bought just for the salon. I ask clients if they want to sign up...enter their info...then they can text in their appointments. Works great!

If you buy the right phone [i did not] you can also send "mass" text to all of the clients.

Here is a link to my page with info....THE BEACH TANNING STUDIOS MORICHES

Good luck! ]]> Marketing and Advertising gary@THEBEACH http://www.tantoday.com/forums/marketing-advertising/38190-texting-appointments.html Vip cards http://www.tantoday.com/forums/marketing-advertising/38189-vip-cards.html Tue, 17 Nov 2009 02:52:42 GMT Just a suggestion....anyone use reward punch cards...I have for years and works great. Even if it sits in their walet, it serves as a reminder and insentive to come back...i will post my card... Just a suggestion....anyone use reward punch cards...I have for years and works great. Even if it sits in their walet, it serves as a reminder and insentive to come back...i will post my card...
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]]> Marketing and Advertising gary@THEBEACH http://www.tantoday.com/forums/marketing-advertising/38189-vip-cards.html myspace ad http://www.tantoday.com/forums/marketing-advertising/38188-myspace-ad.html Tue, 17 Nov 2009 02:46:28 GMT I just set up my holiday campaigns on myspace ads. I spent $200 in ads from 10/8 to 11/16. Got 25 new clients and a bunch of "welcome backs"

Im pushing gift certificates like mad. Hope all have a great holiday $eason ]]> Marketing and Advertising gary@THEBEACH http://www.tantoday.com/forums/marketing-advertising/38188-myspace-ad.html Sharing the market http://www.tantoday.com/forums/marketing-advertising/38168-sharing-market.html Sun, 15 Nov 2009 15:24:11 GMT What if you could come together with your competition and advertise about tanning in general- not for your specific salon.... Include a coupon that can redeemed at any of the salons included on the advertisement.... Direct mail.... Working with them to make the industry stronger could be a... What if you could come together with your competition and advertise about tanning in general- not for your specific salon....

Include a coupon that can redeemed at any of the salons included on the advertisement....

Direct mail....

Working with them to make the industry stronger could be a win for all. I have worked with my comp in the past in some advertising, but we all had our own space included. I'm talking about generalizing things, including a logo for each, one coupon.

One of my comps is pretty nice the other might take some convincing, if I can bite my tongue during his rudeness. ]]> Marketing and Advertising DB9276 http://www.tantoday.com/forums/marketing-advertising/38168-sharing-market.html Creative/Funny Banner Advertising http://www.tantoday.com/forums/marketing-advertising/38166-creative-funny-banner-advertising.html Sun, 15 Nov 2009 01:35:51 GMT I'm in a location that has a significant amount of car traffic driving by. I want to take advantage of that with some funny creative advertising for a large banner space I have.

Many of you have some creative minds so I wanted to throw some of the services out to you and see what everyone can come up with when we start to take advantage of this. I want a bold headline that will get attention, be creative and get people talking.

Here are some of the ideas so far. What ideas do you have?

1. Got Fat?
Easy Fat Loss Here!

2. Euro Tanning
Because Tan Fat Looks Better Than White Fat

3. Yellow Teeth?
Affordable Teeth Whitening Here!

4. Stop Looking Old!
The Fountain of Youth For Your Skin is Here!(LED Phototherapy)

I'm looking for any others that you might have for the above and possibly for some of the other services listed below.

5. Spray Tanning (Mystic)
6. Massage
7. Hydration & Alpha Spa Capsule - (Skin Hydration & Dry Sauna)
8. Body Detox ]]> Marketing and Advertising MicroSpa http://www.tantoday.com/forums/marketing-advertising/38166-creative-funny-banner-advertising.html JASON? Details please :) http://www.tantoday.com/forums/marketing-advertising/38157-jason-details-please.html Sat, 14 Nov 2009 01:27:01 GMT Hey Everyone! - Opened in the middle August of JASON and only hit $1500 in sales for October (HUGE deficet)... Did a decent amount of advertising, community book, website www.sunbrighttanning.com (http://www.sunbrighttanning.com), 6,000 targeted post cards (free week), 300 people on the... Hey Everyone! - Opened in the middle August of JASON and only hit $1500 in sales for October (HUGE deficet)...

Did a decent amount of advertising, community book, website www.sunbrighttanning.com, 6,000 targeted post cards (free week), 300 people on the facebook fan page - and location was a former tanning salon (with not the greatest rep). Am working more on the website, mailers and in-store marketing / specials.

It's hard to stay positive when such a large financial GAP exists - we are only tanning about 15-20 people a day (its hard to think that just to break even we'll need to tan at least 400% more). Obviously I'll need to market heavy into the "busy" season - but does it really just start to naturally pick up?

I feel like I'm waiting for an "ON" switch that will never get flipped. This is my first year, but does the volume usually and naturally pick up by 400% at most salons from October to Feb, march, april?

BIG QUESTION:

From a cash flow perspective - percentage wise, what do your sales drop to in the months of SEPT> OCT> and NOV in comparision to your peak month(s) of the "busy season".

Just trying to figure out how all this works, and trying to prepare myself to be ready for what to anticipate.

Thanks as always for your input!!

Roger
703.303.4822 ]]> Marketing and Advertising VirginiaTan http://www.tantoday.com/forums/marketing-advertising/38157-jason-details-please.html Devaluing Your Product a Good Idea? http://www.tantoday.com/forums/marketing-advertising/38078-devaluing-your-product-good-idea.html Sun, 08 Nov 2009 18:00:19 GMT Our competitors across the street; a national chain, just put out their latest ad campaign. One month unlimited in any bed $9.00 a month, buy one mystic and get one free.

How does continually devaluing our product help even in a down economy? How are they going to get clients to pay 'regular' prices later or after the offer is over? I am not sure what the requirements are to get this special, but still in my opinion this type of special tells the public that tanning is not worth very much. ]]> Marketing and Advertising Jim Carlton http://www.tantoday.com/forums/marketing-advertising/38078-devaluing-your-product-good-idea.html Monthly Specials http://www.tantoday.com/forums/marketing-advertising/37963-monthly-specials.html Mon, 02 Nov 2009 13:09:26 GMT What are you guys offering for monthly specials if any? Jason What are you guys offering for monthly specials if any?
Jason ]]> Marketing and Advertising jwalter http://www.tantoday.com/forums/marketing-advertising/37963-monthly-specials.html Oxygen Tanning http://www.tantoday.com/forums/marketing-advertising/37943-oxygen-tanning.html Fri, 30 Oct 2009 05:24:36 GMT I was wondering how many salons offer oxygen with their tanning sessions. If you do have it how successful has it been for you? I was wondering how many salons offer oxygen with their tanning sessions. If you do have it how successful has it been for you? ]]> Marketing and Advertising Tanningsalonstogo http://www.tantoday.com/forums/marketing-advertising/37943-oxygen-tanning.html Radio Remote http://www.tantoday.com/forums/marketing-advertising/37924-radio-remote.html Wed, 28 Oct 2009 23:01:47 GMT I am getting ready to do a 2 hour radio remote in the month of November. I haven't set the date yet.

I am trying to come up with ideas for the remote, does anyone have any suggestions to try and entice clients. I don't have messages, only various levels of tanning beds. ]]> Marketing and Advertising krisz http://www.tantoday.com/forums/marketing-advertising/37924-radio-remote.html Marketing / Ad. - Ideas http://www.tantoday.com/forums/marketing-advertising/37861-marketing-ad-ideas.html Sat, 24 Oct 2009 06:41:07 GMT Just wanted to dedicate a Marketing/Advertising thread to the most effective and impactful strategies outside of online. presence

To put this marketing/ad plan in perspective - it's taken place during the beginning
life cycle of my business. I've only been open for 2 months. All critisms are welcome -
and I hope we can share good suggestions for improvement or new ideas all
together. They are needed - I'm FAR from where I need to be right now. :)

So far:

1. 6,000 one week free unlimited promo cards - first 1,500 sent to predecessor POS client database. Next 4,500 (1,500 out per week), will go to a lifestyle targeted demo. mailing list within 3 miles of the location.

**I know I'll get yelled at by someone for the free week - let me explain - My thought is the free week gets them in the door - a free tan, I assume, has a lower "hit" ratio, so you get less customer facing opportunities and exposure. And a free week, really equates to on average 2-3 free tans, as opposed to just one - so maybe still a worth while effort/expense? The point is to get the local demo of potential tanners in - and if you have the service to keep them there, retain as many as possible and of course do it by out shining the comp.

***total cost to print, address and mail all 6,000 (front and back glossy, 4.25X6") = $1,940


2. Table Vendor at a 5k and wellness fair tomorrow - anticipated only about 750 to
show because of the weather, but setting up the chair massage, as well as doing a
raffle for a bundle of lotion/tanning products, and one month unlimited "gold" level tanning.
Low to nill table cost - hoping to help with branding.

***similar vendor/table invite at a local gym as well.

3. H road signs, placed saying "tanning now open" with phone number, logo and arrow
in the direction of the salon (can only put up on the weekends, or the city repo's em) :)

4. NOW OPEN sign centered on front window - 2'X4'

5. Free week promo cards placed at neighbor nail salon, as well as passed out
with free week business cards etc

6. Sponsored ad ($234) to be front in center, with our promo for the local high
schools football large season calendar. Similarly, sponsored a marching band event,
for ($60) to reinforce the name at the school.

Aside from the online strategies in play, here are some other
Ideas pending:

*Valupak or similar mailer advertising

*Email / text message marketing - if this is effective, what are the best tools
and strategies to execute?

*Mayor/Ribbon Cutting -with newspaper write up.

*Have manager an active member in the chamber, and get involved with events.

*Joint grand opening with neighbor sports bar right before high season
(early March) - advertised with maybe another newspaper article/post card mailing.

*Co-promote with local businesses, gyms, restaurants, nail/hair salons (any other ideas)
- and put their promo cards into each welcome bag that all my members recieve (with lotion
packets, upgraded goggles, etc).

The list could go on - but I'd rather shut up and learn what makes the biggest impact. Please be hard on these ideas, I love to see the flaws in anything I'm trying to implement and I'm sure we could all benefit from the input. Thank you!

Roger ]]> Marketing and Advertising VirginiaTan http://www.tantoday.com/forums/marketing-advertising/37861-marketing-ad-ideas.html Online Ad/Marketing - Ideas http://www.tantoday.com/forums/marketing-advertising/37860-online-ad-marketing-ideas.html Sat, 24 Oct 2009 05:59:48 GMT Hey Guys - Just wanted to lay out what I've done with my online marketing/ad presence and maybe share a few ideas, as well as take a few suggestions for improvement.

There are hundreds of ways to promote so I thought it would be more effective to dedicate this thread to strive towards a "perfect" and most impactful online presence.

1. Website www.tansunbright.com & www.sunbrighttanning.com both
direct to the site. Have listed a few metatags on here for SEO, but could use
more - and maybe advice for better search engine visibility?

2. Facebook - www.facebook.com/sunbrighttanning (at 43 fans to date) -
not sure how to add the local area potential tanning demographic without paying?
Looks like you have to add the fan onto your personal page before they are
added onto the business fansite part?

3. Myspace - www.myspace.com/sunbrighttanning (at around 47 friends) - friend
adding advice helpful on here as well?

4. Twitter - www.twitter.com/sunbrighttan (at 7 followers) Any advice on utilizing this
to the max and getting the name out to more people would be appreciated.

5. Yourcommunity - paid $514 for online listing and phonebook ad - www.yourcommunity.com
-not sure if this was money well spent.

6. www.Merchantcircle.com - signed up and completed free listing, still need
to get "verified" to increase ranking/exposure.

7. www.superpages.com - signed up for the free listing, completed the info -
offers pay per click, worth the investment? If so, how do you position yourself
to take full advantage of this resource?

Also - the previous salon has all of their old online listings in various places still
up with the phone numbers (I kept the same phone number as they had) - is
there anything I can do to get this taken off and avoid confusion.
My predecessor didn't have the best rep in the world.

Any other effective ways to make your presence known and stir more buzz/drive more traffic would be very appreciated... Let me know! I'll be posting another thread for other forms of advertising/marketing outside of the online presence.


Roger ]]> Marketing and Advertising VirginiaTan http://www.tantoday.com/forums/marketing-advertising/37860-online-ad-marketing-ideas.html