Worth repeating. HP is different. Part II

[Natureboy]

What Werd said in the first part is pretty hard to add to so here is part two or my take on it after 4 cups of coffee.

This is the way I see it to have HP.

Most clients walk in (the ones that have some money) expecting to spend maybe $30 or $40 dollars to get that tan before they head south for their winter holiday. Most don't have a clue on what to expect. (my anology since I am in Canada).

Now, if they went to X-tan down the street, the girl at the counter would have most likely sold them 200 minutes (uugghhh, cough, cough) for $39. Maybe a lotion for $24. For a grand total of $63. They are more than likely providing goggles too. This is also a place with only regular beds, no upgrades at all. Even worse, the client shares it with a friend, which is a worse story.

This person has maybe two weeks before they leave so 100 of those minutes might get used, for very minimal results. The rest will sit until next year because this place doesn't expire them.

Now, same client in another dimention, walks into HP-Tan salon. Girl at the counter explains HP like a pro, wow's this client with the bed by showing it to them. Tells them that with 4, maybe 5 visits they can get a great base tan in about 10-12 days max. So she sells him a 4 HP session pack for $100. Then recommends a good lotion that will work in conjunction with the HP tanning. And of course right now, any lotion over $59 you recieve a free HP visit, for a total of five visits. The client will also need goggles which run about $8.

This all for a grand total, to the same customer, for $167. Before tax of course.

The client uses up all five visits and gets a great base tan and is happy. But has spent $167 instead of $63. (And in many cases didn't buy a lotion a X-tan and only spent $39.) And next year, will have to buy again, not use ones from last year.

Now of course there is the extra cost of the HP bed, power, lamps ect. But in the end, $104 extra on most sales will make that up and much more.

And if both salons are busy at the same level of clients a day, one is going to make much more $$ just because they were there. Obviously proper salespeople is a HUGE key.

There could be tons of variables here. But this is based on one 6 bed regular bed salon vs 6 bed salon with at least two HP beds.

This is also why just getting HP is no guarantee of making good $$. Many salons get it, put it in the back of the salon, and don't focus on it. They end up losing money from it or basically making nothing. It needs to be "What you do" "All you do" and "yeah, we have those regular beds too" attitude to every new client that walks in the door.

Why salon owners don't do whatever it takes to put in HP, I will never understand. But, to each their own.

[engfant]

"Tells them that with 4, maybe 5 visits they can get a great base tan in about 10-12 days max."

I don't see that as being a SELLING POINT as ANY tanning bed should be able to do this. (well in my place at least) I can get people a base in 3-5 visits NO PROBLEM.

"Why salon owners don't do whatever it takes to put in HP, I will never understand. But, to each their own."

For the above reason. I can't sell someone on that when I can get people just as tan in the same amount of time, for a whole lot less on both sides of the table.

It may cost me $10K on top of the HP bed just to get the thing up and running. On top of the increased cost to run it, broke *** people paying in change, new LP technology that kicks serious ***, and I can't see any reason to bring it in other than to JUST HAVE IT.

It really depends on YOUR PERSONAL SITUATION though. If the area calls for it, give it to them.

[Natureboy]

Your saying a regular bed will tan just as well in 3 visits? With someone ghost white before a holiday? Maybe I didn't point that out.


Definetly my area calls for it. But what LP technology? 72 lamp tanses pressure cooker that burns you in 3 minutes?

You have me lost here. Not starting an arguement, just trying to understand your logic.

[imported_Rob]

"Tells them that with 4, maybe 5 visits they can get a great base tan in about 10-12 days max."

I don't see that as being a SELLING POINT as ANY tanning bed should be able to do this. (well in my place at least) I can get people a base in 3-5 visits NO PROBLEM

I think saying a base tan is just to protect your butt. Personaly, I go black with 4 sessions. never been as dark on a low pressure system . I'm skin type 2.

I brought in HP this year, and you don't have to go new to wow them I purchased an 818 for 2500.00 ( just saw an 812 sell on ebay for 500.00) I'm now doing in my SLOW season what i did in sales in my busiest months for my first 4 years of business! As far as wow factor, although the 818 doesnt hold a candle to the magic, I'm still supprised how WOW'd my customers are using it. $20-35 per session depending on the package they use. And its booked solid, even in slow season. In addition, you can acomidate so many more different customers per month on HP as once they do their 4-5 sessions in 10 days, they only need to maintain it about 2 times per month, unlike a low pressure system. I am located in an area that most would tell me is NOT a HP market. only 14,000 people and thats pushing it, and they are cheapo's. The income level is below the median for my province, below poverty. Infact one disty litteraly tried to talk me out of doing HP. Wrong market for you they say. Well, I'm showing them all now. I'm already feeling the need for a couple more HP units. All I can say is if you don't understand it, don't get it, but if you can grasp it, and the income potential, your into another level of income you never thought your salon could produce with minimal equipment and space needed.

I also see it this way, you would need a couple low pressure units, VHR's to every one HP unit to make the same dollars. In the end, you pay the same for the two units as you would for one HP unit, need more lease space to house 2 units, and the list goes on. It costs about the same to relamp my 818(actualy a bit less) than to relamp my one 40 lamp 160 watt bed. I get 1000 hours life from my HP lamps as to max if I'm lucky 500 hours on my vhr. Also, on my 818 i can bump up the transformer output to my unit as the lamps decrease in life, keeping the same lamp output from begining to end. Cant do that with a VHR.

[Natureboy]

Quote"I think saying a base tan is just to protect your butt."


That is what I meant. Most clients will get DARK in 4 or 5 Magic visits. But unfortunetly, the few that can't acheive much of a tan anyway will b*tch and complain "if they don't look like they just got back from Mexico" in those visits. And saying DARK tan as I did in the beginning cause too many problems that way.

So this protects you from that.

[Natureboy]

Quote"Well, I'm showing them all now"

Hey Rob, at least I believed in you!

[engfant]

Originally Posted by Natureboy

Quote"I think saying a base tan is just to protect your butt."


That is what I meant. Most clients will get DARK in 4 or 5 Magic visits. But unfortunetly, the few that can't acheive much of a tan anyway will b*tch and complain "if they don't look like they just got back from Mexico" in those visits. And saying DARK tan as I did in the beginning cause too many problems that way.

So this protects you from that.

That's much different and understand where you are coming from. NO ONE is going from white to brown in a LP bed in 4 sessions. Base? Yes.

So, what we are saying is that you can go from PALE WHITE to golden brown in 4 sessions???

(also you really can't boast about VITA D in a bed that is only UVA but that's a side thought)

[imported_Rob]

(also you really can't boast about VITA D in a bed that is only UVA but that's a side thought)10-25-2005 03:30 PM

ah but its not only UVA. IF it was you couldn't tan, you need melonin stimulation. It is my understanding that HP ranges from about .8% uvb to 1.6% uvb.

Its not an optimum unit for vit D though but does stimulate some production

[sparky]

My HP beds produce 100+ IU on a VitD meter per minute of UV exposure.

in a 10-12 min tan, still puttin' out over 1,000 IU in one session

A VHR is putting out ~ 250 IU same time frame. 2,500 - 3,000 IU in a VHR per session.

I have actual meter readings at the salon, and can check them in the AM.

[BIG AL]

Natureboy, what do you think are the most important points to selling high pressure when you first get the bed, to get it rolling? We will be getting the Magic in December. We will be presenting it at a party on the 29th, thanking
our customers for the first five years.

[solarmeter®]

Somebody's actually using their vitamin D meter?

I'm impressed. Wow'ed in fact!

[Cove]

[quote]Natureboy, what do you think are the most important points to selling high pressure when you first get the bed, to get it rolling? We will be getting the Magic in December. We will be presenting it at a party on the 29th, thanking
our customers for the first five years.

I'm guesing James will say the same thing, as he was my mentor when it comes to HP.

I promote it as such. Only 3-5 sessions needed to get a tan, only 2-3 per month to maintain. Most customers can go the full session the very first time and not burn. One session in HP is like doing 6 in a regular bed. less driving to the salon, less lotion use. And I tell them its the greatest way to tan. Skin feels softer. I always present this bed FIRST with much enthusiasm. I talked it up several months before it arrived.

[Drew]

a comparison of tanning sessions needed to tan.

Skin type 4. 3 or 4 visits on vhr = tan. 3 visits hp =tan. Hp tan will last 2wice as long.

skin type 3 cant go full time on vhr so 5 visits for a tan. HP, 3 visits. same results

skin type 2. will need about 6-8 visits on vhr, spaced with two days off between so no itching or rash. HP. Will need 4 to 5. I would mix about 3 base bed tans going just 8 mins or so with a type 2 no base tan FIRST, then do 3 hps for the tan. Type 2's should take off 2 days between sessions to maximize melanin production and eliminate overexposure.

But we really don't compare hp to vhr, we compare it to base beds....and base beds take DOUBLE as long as vhr units to get the same results. And base beds require at least 2 visits a week for maintenence and hp just 3 per month.

[Natureboy]

Originally Posted by Werd

a comparison of tanning sessions needed to tan.

Skin type 4. 3 or 4 visits on vhr = tan. 3 visits hp =tan. Hp tan will last 2wice as long.

skin type 3 cant go full time on vhr so 5 visits for a tan. HP, 3 visits. same results

skin type 2. will need about 6-8 visits on vhr, spaced with two days off between so no itching or rash. HP. Will need 4 to 5. I would mix about 3 base bed tans going just 8 mins or so with a type 2 no base tan FIRST, then do 3 hps for the tan. Type 2's should take off 2 days between sessions to maximize melanin production and eliminate overexposure.

But we really don't compare hp to vhr, we compare it to base beds....and base beds take DOUBLE as long as vhr units to get the same results. And base beds require at least 2 visits a week for maintenence and hp just 3 per month.

Exactly

Quote" So, what we are saying is that you can go from PALE WHITE to golden brown in 4 sessions???"

With a skin type 3 or better, in about 80% of the time YES. With the right HP of course and lotion.

[Drew]

HP sucks without lotion. The longer wavelength uv-a will bounce off of dry skin whereas the higher energy uv-b will penetrate the dry skin fine. So being dry lets you burn and not brown. Basically.

We force newbies to use lotion, even if we have to give em it free.

[imported_Rob]

We force newbies to use lotion, even if we have to give em it free.

IMO this is a good thing to do, because if you don't, their tan sucks and of course in their mind its not because they didn't use a lotion, its because your bed sucks, and they will tell this to others. This is also a reason we do not alow that drugstore/walmart garbage to be used in our salon