Dr. Laughlin Mist-On Tan

[tropicaguy]

I'm the third owner of a tanning salon that features a mist on tan booth. The first owner was very successful, then she sold the salon to another gentlement who killed the business. The salon didnt come with a client list so we pretty much started at zero. what is the best why to get the old clients back?
I also would like to know how to market our mist on tan?
thanks

[Din]

Unaddressed admail to your surrounding area offering a super promotion under new management. You HAVE to offer the best unbeatable deal to get everyone to come back to you and others as well. FREE always works. or $2.00 tans all beds all weekend. Offer crazy deals on packages, memberships, EFT and they'll flock to you. The free or $2.00 is just a gimmick to get them through the door. It's only for one weekend but their purchases will keep them coming back.

Tan in 60 seconds. Market those that have weddings, events and want last second tan. Don't advertise it as a healthy alternative to UV as you sell UV and would be a hipocrit (sp) by saying that. Just offer the instant mist-on tan for that last minute funtion or event. Bride tans for free with minimum of 3 bridal party spray tans......(something like that)

don't put that on one flyer....these are 2 different flyers and mailouts at different times. Just put Mist-on Tan now available, tan in 60seconds.

$2.00 tans not included on mist-on....but you can offer it at 1/2 price for that weekend.

just some thoughts.