Cal Tan Step 1 & 2 Difference - TanToday - Helping Salon Owners, One At A Time, Since 2000!

sedmiller · 18th November 2007, 02:27 PM

Okay, I know the difference from what Cal Tan has told me. I am still not sold on the two step difference.

We regularly sell $70-$100 lotions, so pricing is not an issue. I have a hard time getting a customer to spend a second $100 to have a second step. They all want step 2 because it will help them get darker. I also have issue with Cal Tan and needing 4 items on the shelf to have one lotion on the floor

Anyone out there have idea or options that work for them? I really want to carry Cypher, but 4 products over $100 in my stock room is a lot of cash!

Thanks in advance.

Steve

dcjjp1 · 18th November 2007, 08:11 PM

Just carry the step 2's they will get the job done.

PacificTan · 19th November 2007, 01:32 AM

Our CalTan System

Step 1 - Builds your base tan.
Step 2 - For your Clients that now have a base tan.
Step 3 - Extenders

In the CalTan Step System you always have your client start with Step 1 if they do not have a base tan yet. Tell them that after they finish using the Step 1 product then to move to a Step 2 product.

Both Step 1 and Step 2 clients should use a Step 3 product to lock in color and extend their tan. (Creating a two product sale)

Our Salons were CalTan exclusive for several years. It is a very effective way to sell if you consistently stay with the Step System. In my experience it only works well if you carry only CalTan. If you carry other brands than it is not as effective as a selling tool.

We now carry AG, SB, DS, CalTan.
We now treat the Step 1 as a base tan builder only (No Bronzers, No Hot Actions). Step 2 are Bronzers and Hot actions. When carrying more than one brand I have found that selling CalTan this way to be very effective.

I expect Cypher to be one of our best sellers this season.

Good Luck in 08

dcjjp1 · 19th November 2007, 11:50 AM

But how do you do that with Ionyx, CT Seven, Cypher etc... with a bronzer within a step one.

SandiGirl · 19th November 2007, 07:59 PM

I wouldn't carry the Step 1 bronzer. It just doesn't look good on pale skin. I don't see the need.

dcjjp1 · 20th November 2007, 05:42 PM

What then do you think is a good line up with Cal Tan. I have:
Pure Karma
Sweet Sutra
Ionyx
Ionyx Bronzer
Ionyx Hot
CT Seven
CT Seven Bronzer
Cypher
Cypher Bronzer

SUNNYDAYS · 20th November 2007, 05:50 PM

All step1 lotion that has bronzer this year with Cal Tan is a Soft Bronzer, which is not supposed to be as dark as the bronzers in Step 2 lotions. This is supposed to give a more natural look than it has in the past.

sedmiller · 21st November 2007, 05:04 PM

So, when it comes to Cypher - which ones are you going to carry. We carry DS and Supre as well.

dcjjp1 · 21st November 2007, 05:47 PM

Step 2 regular and Bronzer

18th November 2007, 02:27 PM	#1 (permalink)
sedmiller All Star Join Date: Sep 2006 Location: Los Angeles, CA Posts: 57	Cal Tan Step 1 & 2 Difference Okay, I know the difference from what Cal Tan has told me. I am still not sold on the two step difference. We regularly sell $70-$100 lotions, so pricing is not an issue. I have a hard time getting a customer to spend a second $100 to have a second step. They all want step 2 because it will help them get darker. I also have issue with Cal Tan and needing 4 items on the shelf to have one lotion on the floor Anyone out there have idea or options that work for them? I really want to carry Cypher, but 4 products over $100 in my stock room is a lot of cash! Thanks in advance. Steve

18th November 2007, 08:11 PM	#2 (permalink)
dcjjp1 Hall of Famer Join Date: Aug 2005 Location: dc Posts: 1,296	Re: Cal Tan Step 1 & 2 Difference Just carry the step 2's they will get the job done. __________________ Jeff

19th November 2007, 01:32 AM	#3 (permalink)
PacificTan Rookie Join Date: Nov 2004 Location: Texas Posts: 48	Re: Cal Tan Step 1 & 2 Difference Our CalTan System Step 1 - Builds your base tan. Step 2 - For your Clients that now have a base tan. Step 3 - Extenders In the CalTan Step System you always have your client start with Step 1 if they do not have a base tan yet. Tell them that after they finish using the Step 1 product then to move to a Step 2 product. Both Step 1 and Step 2 clients should use a Step 3 product to lock in color and extend their tan. (Creating a two product sale) Our Salons were CalTan exclusive for several years. It is a very effective way to sell if you consistently stay with the Step System. In my experience it only works well if you carry only CalTan. If you carry other brands than it is not as effective as a selling tool. We now carry AG, SB, DS, CalTan. We now treat the Step 1 as a base tan builder only (No Bronzers, No Hot Actions). Step 2 are Bronzers and Hot actions. When carrying more than one brand I have found that selling CalTan this way to be very effective. I expect Cypher to be one of our best sellers this season. Good Luck in 08

19th November 2007, 11:50 AM	#4 (permalink)
dcjjp1 Hall of Famer Join Date: Aug 2005 Location: dc Posts: 1,296	Re: Cal Tan Step 1 & 2 Difference But how do you do that with Ionyx, CT Seven, Cypher etc... with a bronzer within a step one. __________________ Jeff

19th November 2007, 07:59 PM	#5 (permalink)
SandiGirl Hall of Famer Join Date: Jul 2006 Location: Canada Posts: 3,865	Re: Cal Tan Step 1 & 2 Difference I wouldn't carry the Step 1 bronzer. It just doesn't look good on pale skin. I don't see the need. __________________ ************************************************ *************** Grammar Tip of the Year - Apostrophes are for condensing and belonging...NOT pluralizing. SandiGirl ~ Changing tanning forums one apostrophe at a time.

20th November 2007, 05:42 PM	#6 (permalink)
dcjjp1 Hall of Famer Join Date: Aug 2005 Location: dc Posts: 1,296	Re: Cal Tan Step 1 & 2 Difference What then do you think is a good line up with Cal Tan. I have: Pure Karma Sweet Sutra Ionyx Ionyx Bronzer Ionyx Hot CT Seven CT Seven Bronzer Cypher Cypher Bronzer __________________ Jeff

20th November 2007, 05:50 PM	#7 (permalink)
SUNNYDAYS Moderator Join Date: Nov 2004 Location: EAST COAST Posts: 1,511	Re: Cal Tan Step 1 & 2 Difference All step1 lotion that has bronzer this year with Cal Tan is a Soft Bronzer, which is not supposed to be as dark as the bronzers in Step 2 lotions. This is supposed to give a more natural look than it has in the past. __________________

21st November 2007, 05:04 PM	#8 (permalink)
sedmiller All Star Join Date: Sep 2006 Location: Los Angeles, CA Posts: 57	Re: Cal Tan Step 1 & 2 Difference So, when it comes to Cypher - which ones are you going to carry. We carry DS and Supre as well.

21st November 2007, 05:47 PM	#9 (permalink)
dcjjp1 Hall of Famer Join Date: Aug 2005 Location: dc Posts: 1,296	Re: Cal Tan Step 1 & 2 Difference Step 2 regular and Bronzer __________________ Jeff

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