Lotion training info

[npeifer]

I would like to ask if anybody has anything that can help me with lotion training for me and my employees ? Maybe something that has a nice description of what each type does like bronzers, tingles, etc etc.

If you could fax or email that would be great !

[zep21]

What brand of lotion do you sell in your salon?

[SandiGirl]

Do a search and you'll probably find links to some Looking Fit articles.

[npeifer]

Originally Posted by zep21

What brand of lotion do you sell in your salon?

We are just opening so not selling yet but I have tons of stuff from Designer Skin, Cal Tan and AG mainly.

[GSK Resources]

What Do Tanning Salons Really Sell?
Self - Esteem
Tanners become more confident by developing a tan.

Why Do Tanning Salons Sell Tanning Products?
Tanners get better results when they use tanning products.

Why Better Results from Using Tanning Products?
Three key factors: Magnification, Moisturization and Skin Conditioning.

Why Should Your Employees Be Excited to Sell Tanning Products?
They are helping their friends and your customers
get more benefit from their tanning sessions.

Why Do We Not Sell More Tanning Products?
Most tanners do not understand indoor tanning products.

How Do We Sell More Tanning Products in 2007?
Educate Tanners on the Importance of Indoor Tanning Products.




Why Tanning Products Work

MAGNIFICATION:
Magnification is simply the multiplying of the ultraviolet light reaching your skin. Our products provide a refractive prism of Aloe Vera gel and natural oils such as Hemp seed oil, Sunflower oil, and other essential oils to intensify the ultraviolet light reaching your skin. Tanners not using a tanning product will not get the extra magnification thus getting less results.

MOISTURIZATION:
Healthy skin is the foundation of your dark tanning success. Tanning products are designed to provide critical remoisturization to skin before and after tanning. The healthier your skin, the longer you have to tan that same skin and the darker your tan can get from tanning. Dry skin flakes and sheds peeling away your tan layer by layer. Our premium products provide your skin with the deep and constant moisture it needs during the tanning process with Aloe Vera, natural oils, minerals, natural botanical extracts, anti-oxidants, as well as other important vitamins and ingredients to help you extend your tan.

SKIN CONDITIONING:
GSK Resources tanning products are formulated to provide your skin with additional levels of key tanning ingredients to assist the tanning process. Skin conditioning ingredients, including Natural Butters, L-Tyrosine, Liposomial Tyrosine Complexes, Essential Oils, Vitamins, Natural Botanical Extracts, Riboflavin, Hemp Seed Oil, Copper, Caffine, and other ingredients, are often the same ingredients that assist in moisturization and magnification aspects of indoor tanning products but benefit your tanning time in a variety of ways.

Two Basic Types of Indoor Tanning Products
GSK Resources manufactures two broad types of indoor tanning products:
Natural & Effect

Natural products contain no special effect ingredients, but instead focus on delivering the best Moisturization, Magnification and Skin Conditioning ingredients possible at the lower possible price.
Effect indoor tanning formulas contain expensive effect ingredients designed to produce a result such as Tingling, Bronzing, Cooling or a combination of these effects. Those effects have both physical and psychological effects for tanners.

Natural Indoor Tanning Products:
This type of indoor tanning formulas does not feature any Bronzing, Tingling, or Cooling effects. We believe that this type of indoor tanning products are the best products for tanners to use because they focus on the bodies natural tanning process. How do they focus on your natural tanning process? Natural indoor tanning products feature the most Moisturization, Magnification and Skin Conditioning ingredients possible at the lower possible price. because they do not contain expensive ingredients to cause an artificial effect. The “strength” or product “step” is determined by the amount and variety of tyrosine contained within the indoor tanning product.


Effect Indoor Tanning Products:
Other types of indoor tanning products are formulated to contain ingredients designed to produce a sensational effect like Tingling, Bronzing, Cooling, Shimmering or a combination of these effects when applied to your skin. These ingredients create both a physical and psychological effect for the tanner.

Tingle Products:
Physical Effect:
Tingle products use ingredients to cause a mild to severe irritation/reddening of the skin during your tanning session. When the tanner gets out of the tanning bed, they see an "instant result" of skin redness and feel a tingling or burning sensation on their skin. The belief is that tingling products stimulate micro-circulation to increase oxygen supply to the skin making your skin tan better.

Psychological Effect:
Redness “ Instantly” After Tanning

Remember as a teenager coming home from the beach or lake after being in the sun all day? You were sun burned bright red. Your skin was already starting to sting. But you knew you were going to be tan, even if for a short time, from your time in the sun. Too many tanners think that sun overexposure results in tan skin, but sun burning and tanning are not the same thing. Indoor tanning salons work to tan the skin without burning.

Most tanners will not have a dramatic visible difference from when they started the tanning session and when it ends with a regular tanning lotion. Basically, tingling products provide a simulated sunburn. Tingle products act to satisfy the mental need to see and feel “instant results” after their tanning session. The effects of tingling products fade in a few hours.

Bronzing Products:
Physical Effect:
Bronzing products contain ingredients for a more “immediate” result. By using sunless tanning ingredients within indoor tanning products, tanners will see immediate results from their tanning sessions from the sunless tanning ingredients before their skin has time to darken naturally from exposure to UV light.

Psychological Effect:
Tanning “Immediately”
How many new tanners assume that all they have to do is visit a salon once for a dark tan? Bronzer products were created to help make that a reality. By using sunless tanning effect ingredients within indoor tanning products, tanners see results in 6-12 hours. That way customers that must be “tan” in the next day or two can get instant tanning results that night. The goal is happier tanners seeing “immediate results” from your salon.

Bronzing Products & Streaking
Bronzer tanning products is, if not properly applied, can give a streaky appearance to tanners or “color” areas of your body that do not normally tan.

Every bronzing product has a different level of bronzing effect. Some products have a higher percentage of bronzing ingredients. Depending on your initial skin color, some products may be too dark or not dark enough to give you the results you desire.

When a tanner uses a bronzer that has a much darker effect than the person’s current tan level, and if the bronzer is not applied perfectly, the tanner will notice streaking.






I believe you should stock more than just one bronzer. Stock a lighter bronzer for beginning/fair skin tanners. Stock a darker bronzer for advanced tanners. The only way to judge the strength of “Darkness” of each bronzer is to try them on yourself. On a lighter area of your under arm put a finger tip wide application of several bronzers noting which order you applied them on your arm. Wait 2-4 hours and note the darkness of each. Use those notes when recommending which bronzer a customer should use.
Remind tanners to wipe off their hands and in between their fingers after applying a bronzer to avoid possible streaking in those areas. Place a small container of baby wipes in each tanning room for this purpose.

Cooling Products:
Physical Effect:
Cooling products use ingredients to cause a cooling sensation to your skin after application. The goal is to reduce the overheated feeling some tanners get during their tanning time. Some tanners will like this effect as the opposite of tingling products or just something different. The cooling effect allows “lunch-time” tanners to continue their day without feeling overheated or sticky due to possible perspiration.

Psychological Effect:
Life is hectic !! Many tanners come to your salon during their lunch hour. Cooling products allow them to return to work without feeling overheated or sticky due to possible perspiration.

Shimmering Products:
Physical Effect:
Shimmering products use ingredients to give the skin a sun-kissed glow after tanning. Using near microscopic ingredients, this light sheen is designed to reflect light giving your tanned skin a natural radiance.

Psychological Effect:
Tanners like to add a little shimmer to their day.

Combination Products:
Simply combine the Physical and Psychological benefits of different effect products into one formula.

After Exposure Therapy Products: “Tanning Moisturizers”
For years, tanning salons have sold moisturizers to help the tanning process. The problem is that moisturizers are also sold everywhere else including Wal-Mart. Not all moisturizers are designed to help the tanning process. Some of these non-tanning moisturizers may contain: ingredients that will block your body’s UV light absorption during your tanning session; skin bleachers or whiteners to reduce age spots and blemishes; and harsh skin exfoliating ingredients.
Tanners need to use tanning specific moisturizers. Moist skin will tan better and more evenly than dry skin. Tanning can reduce the moisture level in your skin and if not replenished daily, your skin will become very dry. After Exposure Therapy Products will add moisturizing factors back to your skin where they can lock moisture into your skin.