Advertising - Page 2 - TanToday

Tan Girl in Co · 13th March 2005, 02:52 PM

We donate free tans to the local schools for the private auctions. Every single one of the bidders has become a regular client. Plus, you can write off the donation. We also swap coupons with other area businesses. It helps both businesses and it's just the cost of a business card size coupon. I do BOGO coupons for that. We tried the fliers when we first opened. Not much of a response. But, I get mad when people do it to me. I think you just track it and see what works for you.

TANDALLAS · 14th March 2005, 10:50 AM

Quote:

Originally Posted by donna

TanDallas - I am aware that services do the door to door drops and take care of permits - the comment was:

I've been lining up some kids to help me but you know how that goes...I still have to be there. How would you pay the kids? by the piece, by the job?

With regards to who I am - donna in TX - that is all you need to know. This donna doesn't "do" Dallas. This is why I am a "junior member" I've been reading, but not posting because I don't appreciate the condescending attitudes that some of you have. The posts are to share ideas rather than try to prove to others that you are "all-knowing".

ALL KNOWING~ REREAD POST~ PARANIOD MUCH? Since you are why did you IM me about what salons I own????? Double Standard????

Natureboy · 14th March 2005, 03:34 PM

HUGE signage and banners on your storefront in a good drive by location. One location I have gets about 20,000 drive by's a day (and this is in a small city of 200k).

Another location I have a huge "TANNING" banner hanging under the main signage.

Other than that, direct mail is the best way.

SteveMiller · 14th March 2005, 05:10 PM

Tan Girl in Co, yes you can write off the donation, but not your retail selling price, only your cost of the package. Most likely about 50 cents a tan or so

Steve Miller

Le · 14th March 2005, 06:54 PM

1.) Banners and signage - I change my banners every 2 months to keep people looking my way. Plus I make them kinda cheese to get people laughing and talking.

"Now serving Toasty bunns"
"Toastin Krackers since '98"
"I shall be pasty no more"
"White? We can help"

2.) Direct Mail

3.) Radio - I use Jon @ Adfirm in Texas to make my spots. Sure the radio jocks will cut you a spot for free, but at $20.00-$55.00 a 60 sec. spot you are best to have a pro make your ad so it is effective. We lease our ad's for $300.00 a spot/year and well worth it.

Bottom line... If it's not effective advertising it does not matter what frequency you are running it at.

-Tom

HBT6872 · 14th March 2005, 07:07 PM

I love the banners! That is a really cute way of advertising and I am sure effective...I am sure people look to see what you are putting up next!

14th March 2005, 03:34 PM	#23 (permalink)
Natureboy Moderator Join Date: Dec 2004 Posts: 3,339	HUGE signage and banners on your storefront in a good drive by location. One location I have gets about 20,000 drive by's a day (and this is in a small city of 200k). Another location I have a huge "TANNING" banner hanging under the main signage. Other than that, direct mail is the best way. __________________ Turn out the lights, the party is over.

14th March 2005, 06:54 PM	#25 (permalink)
Le Hall of Famer Join Date: Dec 2004 Posts: 1,538	1.) Banners and signage - I change my banners every 2 months to keep people looking my way. Plus I make them kinda cheese to get people laughing and talking. "Now serving Toasty bunns" "Toastin Krackers since '98" "I shall be pasty no more" "White? We can help" 2.) Direct Mail 3.) Radio - I use Jon @ Adfirm in Texas to make my spots. Sure the radio jocks will cut you a spot for free, but at $20.00-$55.00 a 60 sec. spot you are best to have a pro make your ad so it is effective. We lease our ad's for $300.00 a spot/year and well worth it. Bottom line... If it's not effective advertising it does not matter what frequency you are running it at. -Tom __________________ "We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle "The first step to becoming is to will it." - Mother Teresa

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13th March 2005, 02:52 PM	#21 (permalink)
Tan Girl in Co All Star Join Date: Nov 2004 Posts: 71	We donate free tans to the local schools for the private auctions. Every single one of the bidders has become a regular client. Plus, you can write off the donation. We also swap coupons with other area businesses. It helps both businesses and it's just the cost of a business card size coupon. I do BOGO coupons for that. We tried the fliers when we first opened. Not much of a response. But, I get mad when people do it to me. I think you just track it and see what works for you.

14th March 2005, 05:10 PM	#24 (permalink)
SteveMiller All Star Join Date: Jan 2005 Posts: 112	Tan Girl in Co, yes you can write off the donation, but not your retail selling price, only your cost of the package. Most likely about 50 cents a tan or so Steve Miller

14th March 2005, 07:07 PM	#26 (permalink)
HBT6872 Hall of Famer Join Date: Jan 2005 Posts: 2,645	I love the banners! That is a really cute way of advertising and I am sure effective...I am sure people look to see what you are putting up next!