Fabutan reach Agreement on vit D advertising - TanToday

imported_Will · 21st December 2005, 07:29 PM

Fabutan today reached an agreement with the Competition Bureau. The agreement allows them to advertise the production of vit D in tanning beds.
This is great news for us all. See the press release at www.fabutan.com

engfant · 21st December 2005, 07:33 PM

That's great news and I will be following their lead by picking up a Vita D meter after the holidays. Yay!

navigatin1 · 21st December 2005, 08:04 PM

NICE!!! Good job guys/gals!!!!!!!!!!!!!

Ezliving_Jim · 21st December 2005, 08:51 PM

Fabutan and Competition Bureau reach agreement on Vitamin D health benefits from ultraviolet light

TORONTO --- December 21, 2005 --- Fabutan Sun Tan Studios, Canada’s largest indoor tanning company, today announced that after a lengthy mediation session yesterday it has reached an agreement with the Competition Bureau of Canada.

The agreement addresses Fabutan’s ability to communicate with the public about the health benefits of Vitamin D obtained through exposure to Ultraviolet B (UVB) in a tanning bed.

It was agreed that Fabutan may communicate that Vitamin D can be maintained or increased as a result of a tanning session in which the tanning equipment incorporates UVB irradiance. “We are extremely pleased after reviewing the scientific research that although some of the benefits of Vitamin D are not conclusively proven, the agreement allows for us to communicate an association to the health benefits linked to Vitamin D,” McNabb said.

“Health Canada lists Vitamin D production as an effect of exposure to UVB in a tanning bed, so we felt the focus really should be on the benefits of Vitamin D. We are happy that Vitamin D finally gets its day in the sun. We commend the Competition Bureau for the open-mindedness in which I feel they approached this mediation,” McNabb said. The agreement will be available for viewing on the Competition Bureau’s web site during the first week of January.

“Through this process our expert witnesses provided over 1,000 pages of research supporting the benefits of Vitamin D. The body of scientific evidence supporting these claims continues to grow. Research on Vitamin D points to potential associations for the reduced risk of breast, prostate, and ovarian cancer, multiple sclerosis and diabetes,” McNabb said.

“I think as Canadians, we have lost sight of something very basic. The human race evolved under natural sunlight. Exposing the skin to UVB light is the way our bodies were naturally and biologically designed to produce Vitamin D.” In fact, he said, information in one of the government’s own expert witness publications confirms that 85 per cent of our Vitamin D comes from exposure to UVB in sunlight. Adequate doses of UVB from natural sunlight are available to Canadians only six to eight months per year, he added.

Yesterday’s agreement resolves the application filed by the Competition Bureau last March to have Fabutan stop conveying to Canadians anything relating the benefits of Vitamin D or UVB light. As part of the settlement, Fabutan has agreed to pay $62,500 and Fabutan President Doug McNabb will donate $12,500 to Direct – MS in Calgary.

For over 25 years, Fabutan has prided itself on teaching Canadians how to maximize the benefits, while minimizing the risks of too much or too little UV exposure.

Canadians enjoyed over 5 million tanning sessions in 2005 across the country, establishing Fabutan as Canada’s largest indoor tanning company. Operating for over 25 years and now with 150 franchises nationwide, Fabutan has been an industry leader by promoting responsible tanning and ensuring the highest quality of customer service and equipment.

Contact:

Carolyn Hackenberg or Erin Burcham
Fabutan Sun Tan Studios MacPhee Inc.
403- 640-2100 416-868-1370 ext. 283

Ezliving_Jim · 21st December 2005, 10:07 PM

Tanning firms can promote beds as vitamin D source

Dec 21st - 8:20pm

TORONTO (CP) - Canada's largest indoor tanning company can promote that tanning is a source of vitamin D and may have health benefits but it must make it clear that the benefits are not proven, according to an agreement with the Competition Bureau.

The federal regulator asked Fabutan Sun Tan Studios last March to stop making what it said were false claims about the benefits of tanning beds.

At issue, were the chain's statements that tanning was a treatment for vitamin D deficiency and that indoor tanning helps seasonal affective disorder and weak metabolisms. The Competition Bureau also challenged Fabutan's claim that tanning prevents or fights such diseases as cancer, heart disease and osteoporosis.

Fabutan president Doug McNabb said Wednesday he's thrilled with the development, which he says means companies can now promote that indoor tanning can boost the body's level of vitamin D.

"It's a big win for us," McNabb said in a telephone interview. "We can state that it has been shown and proven that vitamin D is produced as a result of a tanning session and then talk about the associative health benefits of vitamin D."

The company can continue to cite studies that link vitamin D with the prevention and treatment of several diseases but it must be clear to indicate that the studies are not conclusive or proven, McNabb said.

The notice must be in the same type size and in close proximity to the claims.

"We can communicate that vitamin D has been associated with the reduced risk of breast, prostate and ovarian cancer, multiple sclerosis and diabetes," said McNabb, whose firm has 150 franchises across Canada.

But the company is acknowledging that ultraviolet exposure does not stimulate the thyroid and improve metabolism, as it had previously stated.

McNabb acknowledged the information turned out to be inaccurate but said it was buried on Fabutan's website and was never meant to be a promotional tool to lure people onto tanning beds.

"It was five clicks in on our website, it was never an intention for a consumer to be blasted with the benefits of tanning when they entered the website," he said.

"We've never advocated or heavily promoted the health benefits of tanning in our marketing strategies and I don't foresee us changing that. It's going to be an information type of thing where we just want to be able to share with Canadians these types of benefits."

The company will post a corrective notice on its website, pay a $62,500 administrative fee and donate $12,500 to charity.

The Competition Bureau would not comment.

Dr. Reinhold Vieth, a professor in the departments of nutritional sciences and laboratory medicine at the University of Toronto, studies vitamin D and was an expert witness for Fabutan. He said he wasn't surprised by the outcome.

"There were obviously some things (like the thyroid claims) that might've been total nonsense but I would say three quarters of what (the company) said was scientifically correct," he said.

Vieth added that the claims were based on preliminary research and not more thorough research known as randomized controlled trials.

The agreement states the company can only make claims without disclaimers if the information has passed randomized controlled trials or is endorsed by Health Canada.

"Most of what was said on the website was supported by literature but not in the same quality of evidence that one would want if you were to go to the doctor for a prescription," Vieth said.

Steve Gilroy, director of Smart Tan Canada which represents 600 indoor tanning salons, said the decision has vindicated the tanning industry.

"We think it's about time the Canadian government (said) what we've known for the last 20 years - a tanning bed will produce vitamin D," he said. "The industry is finally able to talk about something that has existed for (decades)."

Health Canada has said UV exposure can be hazardous to a person's health and in the long term can contribute to premature aging and skin cancer. But some doctors say exposure to sunlight or tanning in booths is an appropriate way to boost vitamin D levels.

In its statement, Fabutan says that tanning "whether by sunlight or sunbed, produces vitamin D in the body. . . . Tanning is not required to generate vitamin D."

The company goes on to say that vitamin D levels in the body may be increased by oral supplements without tanning.

Source

imported_Rob · 22nd December 2005, 01:33 AM

Awesome work Doug!

imported_Mo,Toronto · 22nd December 2005, 10:19 AM

For those in Canada that can pick up a copy, The National Post has a fantastic story today on page FP19 by Terrance Corcoran regarding this issue. I tried to pick it up off the website, but couldn't retrieve it. It is worth finding a copy, it is a keeper. Mo

sparky · 22nd December 2005, 10:24 AM

Can someone up North purchase 10 copies for me ???

email to sparky@notanlinesltd.com and I'll reimburse you directly

sparks

solarmeter® · 22nd December 2005, 12:26 PM

Sparks.... if you get them I'll buy one from you.

About 5 months ago Steve Gilroy from Smart Tan Canada bought a model 6.4 vitamin D meter. Wonder if he showed it to Health Canada and the Competition Bureau... ? See - look: IUs of D3 from a tanning bed!

engfant · 22nd December 2005, 12:28 PM

So what do you say PARTNER. How about a crazy Christmas deal on the 6.4?

Ezliving_Jim · 22nd December 2005, 01:08 PM

Steve, you might consider commissioning a biological sciences educator to write teaching curriculum modules for schools to teach students about UV light and Vitamin D using your meter.

The dermoterrorists take their sunscare message to the schools. Beat them at their own game.

solarmeter® · 22nd December 2005, 01:42 PM

Egg... I am only "allowed" to sell them at retail list price $189.

But: try National Tanning Supply 800-359-8909 and Four Seasons 800-325-2769. They bought some several months ago and probably have some (or all) of them left.... and would be happy (I suppose) to sell one at a good discount.

Jim... I will take that under advisement. Thanks. The EPA buys tons of 6.5 UVI meters for schools to scare (um - educate) kids OUT of the sun. Now I need a "program" to scare them back INTO the sun and/or to a tanning salon if they are old enough.

Little Johnny: My UV Index meter says no more than 20 minutes or I might sunburn!
Little Sara: My Vit D meter says I need 20 minutes today for 1000 IU!

Stalemate? Battle of the meters? Paradox.

Ezliving_Jim · 22nd December 2005, 02:00 PM

So, Steve, how many meters make up a ton?

Natureboy · 22nd December 2005, 04:28 PM

I can see it now. "According to Fabutan, only their beds give you vitamin D, all other beds are bad for you"

Whoooopieee

Sherin · 22nd December 2005, 05:45 PM

I have forwarded this news to each of our local TV news stations, and no I'm not taking bets to see if any of them actually carry it. But if every salon did the same, it might pique some interest.

imported_vivid · 22nd December 2005, 06:43 PM

Quote:

Originally Posted by sparky

Can someone up North purchase 10 copies for me ???

email to sparky@notanlinesltd.com and I'll reimburse you directly

sparks

Sparky, If you realy want some, I'll pick up some copies tonight if I fing them.

imported_Rob · 23rd December 2005, 12:40 AM

Sparky

I got them, they will be on the way in the morning.

Editor-in-Chief · 23rd December 2005, 01:50 AM

According to the Hollywood Tans website, "sunlight stimulates the thyroid gland which boosts your metabolism."

Also, re: S.A.D., "...sufferers show improvement with exposure to UV light."

And, re: Stress, "decreases adrelenin levels and releases endorphins for the feeling of well being."

hmmmm.....

Don · 24th December 2005, 10:47 AM

As I read the "Agreement" that the Canadian Competition Bureau reached with Fabutan, they (Fabutan) are the only tanning salons who can make the approved vitamin D claims.

Nothing (as I view it) prevents the Competition Bureau from suing a Canadian tanning salon (other than Fabutan) making these "Fabutan approved" vitamin D claims, thereby forcing them to go through the same "legal process" that Fabutan had to go through.

The "bottom line" is - Be Careful! - get an attorney's advice before you advertise.

imported_Will · 24th December 2005, 11:30 AM

Don, one of the purposes of the Canadian Competition Bureau is to ensure fair advertising practices between Canadian businesses. By not allowing all Canadian business to advertise in the same way that Fabutan can, the Competition Bureau would be going against what their whole reason for being is.
They are expected to publish the agreement in the new year and I look forward to reading it. Perhaps, if you have it, you could post it?
I certainly agree with you that we should proceed with caution until we understand the full terms of the agreement, and how it relates to others. I for one will protest if it only allows Fabutan these rights.

21st December 2005, 07:29 PM	#1 (permalink)
imported_Will All Star Join Date: Nov 2004 Posts: 157	Fabutan reach Agreement on vit D advertising Fabutan today reached an agreement with the Competition Bureau. The agreement allows them to advertise the production of vit D in tanning beds. This is great news for us all. See the press release at www.fabutan.com

21st December 2005, 07:33 PM	#2 (permalink)
engfant Hall of Famer Join Date: Jun 2005 Posts: 4,129	Re: Fabutan reach Agreement on vit D advertising That's great news and I will be following their lead by picking up a Vita D meter after the holidays. Yay!

21st December 2005, 08:04 PM	#3 (permalink)
navigatin1 Hall of Famer Join Date: Jun 2005 Posts: 1,556	Re: Fabutan reach Agreement on vit D advertising NICE!!! Good job guys/gals!!!!!!!!!!!!!

21st December 2005, 08:51 PM	#4 (permalink)
Ezliving_Jim Hall of Famer Join Date: Nov 2004 Posts: 4,497	Re: Fabutan reach Agreement on vit D advertising Fabutan and Competition Bureau reach agreement on Vitamin D health benefits from ultraviolet light TORONTO --- December 21, 2005 --- Fabutan Sun Tan Studios, Canada’s largest indoor tanning company, today announced that after a lengthy mediation session yesterday it has reached an agreement with the Competition Bureau of Canada. The agreement addresses Fabutan’s ability to communicate with the public about the health benefits of Vitamin D obtained through exposure to Ultraviolet B (UVB) in a tanning bed. It was agreed that Fabutan may communicate that Vitamin D can be maintained or increased as a result of a tanning session in which the tanning equipment incorporates UVB irradiance. “We are extremely pleased after reviewing the scientific research that although some of the benefits of Vitamin D are not conclusively proven, the agreement allows for us to communicate an association to the health benefits linked to Vitamin D,” McNabb said. “Health Canada lists Vitamin D production as an effect of exposure to UVB in a tanning bed, so we felt the focus really should be on the benefits of Vitamin D. We are happy that Vitamin D finally gets its day in the sun. We commend the Competition Bureau for the open-mindedness in which I feel they approached this mediation,” McNabb said. The agreement will be available for viewing on the Competition Bureau’s web site during the first week of January. “Through this process our expert witnesses provided over 1,000 pages of research supporting the benefits of Vitamin D. The body of scientific evidence supporting these claims continues to grow. Research on Vitamin D points to potential associations for the reduced risk of breast, prostate, and ovarian cancer, multiple sclerosis and diabetes,” McNabb said. “I think as Canadians, we have lost sight of something very basic. The human race evolved under natural sunlight. Exposing the skin to UVB light is the way our bodies were naturally and biologically designed to produce Vitamin D.” In fact, he said, information in one of the government’s own expert witness publications confirms that 85 per cent of our Vitamin D comes from exposure to UVB in sunlight. Adequate doses of UVB from natural sunlight are available to Canadians only six to eight months per year, he added. Yesterday’s agreement resolves the application filed by the Competition Bureau last March to have Fabutan stop conveying to Canadians anything relating the benefits of Vitamin D or UVB light. As part of the settlement, Fabutan has agreed to pay $62,500 and Fabutan President Doug McNabb will donate $12,500 to Direct – MS in Calgary. For over 25 years, Fabutan has prided itself on teaching Canadians how to maximize the benefits, while minimizing the risks of too much or too little UV exposure. Canadians enjoyed over 5 million tanning sessions in 2005 across the country, establishing Fabutan as Canada’s largest indoor tanning company. Operating for over 25 years and now with 150 franchises nationwide, Fabutan has been an industry leader by promoting responsible tanning and ensuring the highest quality of customer service and equipment. Contact: Carolyn Hackenberg or Erin Burcham Fabutan Sun Tan Studios MacPhee Inc. 403- 640-2100 416-868-1370 ext. 283 __________________ "How's that Hopey-Changey Thing working out for you?"

21st December 2005, 10:07 PM	#5 (permalink)
Ezliving_Jim Hall of Famer Join Date: Nov 2004 Posts: 4,497	Re: Fabutan reach Agreement on vit D advertising Tanning firms can promote beds as vitamin D source Dec 21st - 8:20pm TORONTO (CP) - Canada's largest indoor tanning company can promote that tanning is a source of vitamin D and may have health benefits but it must make it clear that the benefits are not proven, according to an agreement with the Competition Bureau. The federal regulator asked Fabutan Sun Tan Studios last March to stop making what it said were false claims about the benefits of tanning beds. At issue, were the chain's statements that tanning was a treatment for vitamin D deficiency and that indoor tanning helps seasonal affective disorder and weak metabolisms. The Competition Bureau also challenged Fabutan's claim that tanning prevents or fights such diseases as cancer, heart disease and osteoporosis. Fabutan president Doug McNabb said Wednesday he's thrilled with the development, which he says means companies can now promote that indoor tanning can boost the body's level of vitamin D. "It's a big win for us," McNabb said in a telephone interview. "We can state that it has been shown and proven that vitamin D is produced as a result of a tanning session and then talk about the associative health benefits of vitamin D." The company can continue to cite studies that link vitamin D with the prevention and treatment of several diseases but it must be clear to indicate that the studies are not conclusive or proven, McNabb said. The notice must be in the same type size and in close proximity to the claims. "We can communicate that vitamin D has been associated with the reduced risk of breast, prostate and ovarian cancer, multiple sclerosis and diabetes," said McNabb, whose firm has 150 franchises across Canada. But the company is acknowledging that ultraviolet exposure does not stimulate the thyroid and improve metabolism, as it had previously stated. McNabb acknowledged the information turned out to be inaccurate but said it was buried on Fabutan's website and was never meant to be a promotional tool to lure people onto tanning beds. "It was five clicks in on our website, it was never an intention for a consumer to be blasted with the benefits of tanning when they entered the website," he said. "We've never advocated or heavily promoted the health benefits of tanning in our marketing strategies and I don't foresee us changing that. It's going to be an information type of thing where we just want to be able to share with Canadians these types of benefits." The company will post a corrective notice on its website, pay a $62,500 administrative fee and donate $12,500 to charity. The Competition Bureau would not comment. Dr. Reinhold Vieth, a professor in the departments of nutritional sciences and laboratory medicine at the University of Toronto, studies vitamin D and was an expert witness for Fabutan. He said he wasn't surprised by the outcome. "There were obviously some things (like the thyroid claims) that might've been total nonsense but I would say three quarters of what (the company) said was scientifically correct," he said. Vieth added that the claims were based on preliminary research and not more thorough research known as randomized controlled trials. The agreement states the company can only make claims without disclaimers if the information has passed randomized controlled trials or is endorsed by Health Canada. "Most of what was said on the website was supported by literature but not in the same quality of evidence that one would want if you were to go to the doctor for a prescription," Vieth said. Steve Gilroy, director of Smart Tan Canada which represents 600 indoor tanning salons, said the decision has vindicated the tanning industry. "We think it's about time the Canadian government (said) what we've known for the last 20 years - a tanning bed will produce vitamin D," he said. "The industry is finally able to talk about something that has existed for (decades)." Health Canada has said UV exposure can be hazardous to a person's health and in the long term can contribute to premature aging and skin cancer. But some doctors say exposure to sunlight or tanning in booths is an appropriate way to boost vitamin D levels. In its statement, Fabutan says that tanning "whether by sunlight or sunbed, produces vitamin D in the body. . . . Tanning is not required to generate vitamin D." The company goes on to say that vitamin D levels in the body may be increased by oral supplements without tanning. Source __________________ "How's that Hopey-Changey Thing working out for you?"

22nd December 2005, 01:33 AM	#6 (permalink)
imported_Rob Veteran Join Date: Jun 2005 Posts: 368	Re: Fabutan reach Agreement on vit D advertising Awesome work Doug!

22nd December 2005, 10:19 AM	#7 (permalink)
imported_Mo,Toronto Rookie Join Date: Nov 2004 Posts: 15	Re: Fabutan reach Agreement on vit D advertising For those in Canada that can pick up a copy, The National Post has a fantastic story today on page FP19 by Terrance Corcoran regarding this issue. I tried to pick it up off the website, but couldn't retrieve it. It is worth finding a copy, it is a keeper. Mo

22nd December 2005, 10:24 AM	#8 (permalink)
sparky Moderator Join Date: Oct 2004 Posts: 2,915	Re: Fabutan reach Agreement on vit D advertising Can someone up North purchase 10 copies for me ??? email to sparky@notanlinesltd.com and I'll reimburse you directly sparks __________________ My Vitamin D3 Level ?? 66 ng/ml of 25(OH)D3 Find yours at GrassRootsHealth today!

22nd December 2005, 12:26 PM	#9 (permalink)
solarmeter® UV Geek Squad Join Date: Nov 2004 Posts: 4,064	Re: Fabutan reach Agreement on vit D advertising Sparks.... if you get them I'll buy one from you. About 5 months ago Steve Gilroy from Smart Tan Canada bought a model 6.4 vitamin D meter. Wonder if he showed it to Health Canada and the Competition Bureau... ? See - look: IUs of D3 from a tanning bed!

22nd December 2005, 12:28 PM	#10 (permalink)
engfant Hall of Famer Join Date: Jun 2005 Posts: 4,129	Re: Fabutan reach Agreement on vit D advertising So what do you say PARTNER. How about a crazy Christmas deal on the 6.4?

22nd December 2005, 01:08 PM	#11 (permalink)
Ezliving_Jim Hall of Famer Join Date: Nov 2004 Posts: 4,497	Re: Fabutan reach Agreement on vit D advertising Steve, you might consider commissioning a biological sciences educator to write teaching curriculum modules for schools to teach students about UV light and Vitamin D using your meter. The dermoterrorists take their sunscare message to the schools. Beat them at their own game. __________________ "How's that Hopey-Changey Thing working out for you?"

22nd December 2005, 01:42 PM	#12 (permalink)
solarmeter® UV Geek Squad Join Date: Nov 2004 Posts: 4,064	Re: Fabutan reach Agreement on vit D advertising Egg... I am only "allowed" to sell them at retail list price $189. But: try National Tanning Supply 800-359-8909 and Four Seasons 800-325-2769. They bought some several months ago and probably have some (or all) of them left.... and would be happy (I suppose) to sell one at a good discount. Jim... I will take that under advisement. Thanks. The EPA buys tons of 6.5 UVI meters for schools to scare (um - educate) kids OUT of the sun. Now I need a "program" to scare them back INTO the sun and/or to a tanning salon if they are old enough. Little Johnny: My UV Index meter says no more than 20 minutes or I might sunburn! Little Sara: My Vit D meter says I need 20 minutes today for 1000 IU! Stalemate? Battle of the meters? Paradox.

22nd December 2005, 02:00 PM	#13 (permalink)
Ezliving_Jim Hall of Famer Join Date: Nov 2004 Posts: 4,497	Re: Fabutan reach Agreement on vit D advertising So, Steve, how many meters make up a ton? __________________ "How's that Hopey-Changey Thing working out for you?"

22nd December 2005, 04:28 PM	#14 (permalink)
Natureboy Moderator Join Date: Dec 2004 Posts: 3,339	Re: Fabutan reach Agreement on vit D advertising I can see it now. "According to Fabutan, only their beds give you vitamin D, all other beds are bad for you" Whoooopieee __________________ Turn out the lights, the party is over.

22nd December 2005, 05:45 PM	#15 (permalink)
Sherin All Star Join Date: Nov 2004 Posts: 188	Re: Fabutan reach Agreement on vit D advertising I have forwarded this news to each of our local TV news stations, and no I'm not taking bets to see if any of them actually carry it. But if every salon did the same, it might pique some interest.

23rd December 2005, 12:40 AM	#17 (permalink)
imported_Rob Veteran Join Date: Jun 2005 Posts: 368	Re: Fabutan reach Agreement on vit D advertising Sparky I got them, they will be on the way in the morning.

23rd December 2005, 01:50 AM	#18 (permalink)
Editor-in-Chief Hall of Famer Join Date: Nov 2004 Posts: 2,426	Re: Fabutan reach Agreement on vit D advertising According to the Hollywood Tans website, "sunlight stimulates the thyroid gland which boosts your metabolism." Also, re: S.A.D., "...sufferers show improvement with exposure to UV light." And, re: Stress, "decreases adrelenin levels and releases endorphins for the feeling of well being." hmmmm.....

24th December 2005, 10:47 AM	#19 (permalink)
Don Super Star Join Date: Nov 2004 Posts: 640	Re: Fabutan reach Agreement on vit D advertising As I read the "Agreement" that the Canadian Competition Bureau reached with Fabutan, they (Fabutan) are the only tanning salons who can make the approved vitamin D claims. Nothing (as I view it) prevents the Competition Bureau from suing a Canadian tanning salon (other than Fabutan) making these "Fabutan approved" vitamin D claims, thereby forcing them to go through the same "legal process" that Fabutan had to go through. The "bottom line" is - Be Careful! - get an attorney's advice before you advertise.

24th December 2005, 11:30 AM	#20 (permalink)
imported_Will All Star Join Date: Nov 2004 Posts: 157	Re: Fabutan reach Agreement on vit D advertising Don, one of the purposes of the Canadian Competition Bureau is to ensure fair advertising practices between Canadian businesses. By not allowing all Canadian business to advertise in the same way that Fabutan can, the Competition Bureau would be going against what their whole reason for being is. They are expected to publish the agreement in the new year and I look forward to reading it. Perhaps, if you have it, you could post it? I certainly agree with you that we should proceed with caution until we understand the full terms of the agreement, and how it relates to others. I for one will protest if it only allows Fabutan these rights.

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