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| Marketing and Advertising This is the place to share ideas about all types of salon marketing and advertising including special events/promotions, print advertising, direct mail, posters, e-mail, Internet, working with media and much more. |
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#1 (permalink) |
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Moderator
Join Date: Dec 2004
Posts: 3,339
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We currenly advertise our HP beds in the classic way "3 or 4 visits to a great base tan" Which by many educated accounts is fair.
Then I see a place advertising a ETS 52 lamp starpower 'you will be tanned in three or four visits" So this guy is trying to keep up to my Magic's with an ETS starpower. And advertising " the best tanning bed in town" I know I shouldn't care as results will speak for themselves. But come on already. Do they really believe this in their eyes? Or are they just trying to fool people and get business?
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#2 (permalink) |
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Hall of Famer
Join Date: Nov 2004
Posts: 9,276
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They really believe this. ETS owners have had the smoke blown up their a$$es from the very beginning and continue to believe they have the best there is. Then they live on the myth that it is just the lamp that makes the difference. Then it comes down to just fooling the public once they start falling apart and the labor charges to keep it running exceed the income from the unit itself.
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Brian Oshman (click for private message) The Sun Doctor Authorized SupraŽ Dealer (click for website) 908-797-0716 Brianoshman@aol.com (click for e-mail) ITA Member 2010 Someone has to say it |
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#3 (permalink) |
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Super Star
Join Date: Nov 2005
Posts: 653
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Brian, you are so right!! ETS will never make a believer out of me. I don't care how much improved they say their beds are. ETS ripped me good about 10 years ago and I wouldn't touch their equipment, supplies, or service ever again. Once you get that bad taste in your mouth, it just doesn't go away.I know some people swear by them, but many more swear at them. This is just my personal experience and opinon.
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#8 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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ETS???? OMG, you are in trouble now. Those beds outperform all kinds. I'm thinking of selling my King HP and getting ETS 26 lamp beds since they perform the same.
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Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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