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| Marketing and Advertising This is the place to share ideas about all types of salon marketing and advertising including special events/promotions, print advertising, direct mail, posters, e-mail, Internet, working with media and much more. |
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#2 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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Bundle deals..........get nice gift bags from Dollar store and metalic paper on the inside and display the product in front of the bag. When they buy, put it all in the bag and you are done. Price all the items at retail and then discount 15%-30% off the total or whatever you want to discount off of it. Discount it a lot if it's a product you want to get rid of if they buy it with that lotion. End of year products....new stuff coming in that you want to make room for.
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#4 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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Buy any lotion at REGULAR PRICE and I'll give you a Gift Card for FREE ($25-$50) depending on what lotion they buy. That takes care of their x-mas shopping for a friend/loved one. They can give the Gift card as a gift to someone else. OR They can use it themselves towards TANNING SESSIONS ONLY (not package or products) if they want to redeem it for themselves.
it's just an idea.....get you started towards brainstorming.
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#7 (permalink) |
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Moderator
Join Date: Dec 2004
Posts: 3,339
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Nothing. They are going to spend the cash anyway.
Other then that we do a 5000 direct mail postcard of "$10 gift card" to clients every year.
__________________
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#9 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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James,
You don't actually put a Gift Card attached on the flyer do you?...the flyer acts as a gift card or value of $10.......right? How does that work for you? You let them use it on alrady discounted items or if they get 20% off lotion....they get another $10.00 off? DO you add fineprint of any type?
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#10 (permalink) |
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Hall of Famer
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Day after thanksgiving sale....50% OFF anything in store from 9am-11am Friday ONLY
Then Saturday we start Tan until 2008 Specials and we push the gift cards with every 50.00 card get a free bottle of lotion (stuff we pay 5.00 for) We also have in store credit pay in 2007 for our EFT customers... |
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#11 (permalink) |
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Hall of Famer
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Oh yeah and this year they get a free gift with every tanning package purchased Nov-Dec, the free gift are CUTE key chains we picked up with big flowers on them...see the site at www.FunnyFriends.com they were .25 each
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#13 (permalink) |
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Hall of Famer
Join Date: Nov 2004
Posts: 1,025
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Here is what I did:
http://www.centurynovelty.com/detail_104_163-610.html Put your gift cards in there...it's all in the delivery! AND On black Friday all staff required to wear these daily during the Holidays! http://www.centurynovelty.com/detail_147_432-012.html Shari |
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#14 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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I like that idea....but i have many Jewish that come to my salon so i went with a neutral
2x$1.00 Metalic Silver Gift Bag with silver paper inside. Holds a bottle of lotion, moisturizer, Lip Balm, Goggles, Gift Card. Dean
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#17 (permalink) | |
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Hall of Famer
Join Date: Jun 2005
Posts: 1,556
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Quote:
Thats a great idea with those little stockings!!! I may have to borrow that from ya! ![]() |
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