Free Tan Weekend! Holy Crap!!!

[Tan4Love]

Thank you mgi! I appreciate the feedback.

Have a good day!
Diane

[Din]

Originally Posted by sopranotan

ntm, why have free hp visits on this free tan weekend, when i am getting 25 a visit all weekend long on it. my hp bed is booked solid all the time. i only have one hp, maybe its time to add another...

Because if you just give free tans on the low beds...it won't wow them.

[Island Cove]

Originally Posted by agk453

Does it make sense to run a FTW at this time (end-May/early June), or would it be better to wait until fall? I was thinking of doing it now to get more visibility plus draw disgruntled folks from the comp who is trying to tan people with burned-out lamps. A successful weekend would also load up the coffers for the summer. Thoughts?

sure. have a good sale to load them up so they are tanning all summer too. Otherwise they will just finish out their package soon and see you next year. lol Give them an apeared fabulous deal (ususaly added value and little cost to you) to keep them hooked and coming year round. I do one (different month each year) anywhere from Feb - May I call it aniversary celebration, one in the fall in Sept, which is my cust ap days, and one in Dec, grab some of those christmas dollars everyone is handing out to every other business. pre christmas blitz

[afterburner]

What was your traffic count?

[afterburner]

OK, let me see if I have this right. You sent out messages to your 500 friends on facebook. Then you gave away free tanning for three days and on each of those days you make $5,000.00, you really must teach me how you did this, because I am missing the boat. If you can repeat this in my salon, I will give you the total proceeds if you hit the $5,000.00 per day for three days, I will let you run the show and you can take the $15,000 plus money just to show me how it is done.

[Din]

Originally Posted by afterburner

OK, let me see if I have this right. You sent out messages to your 500 friends on facebook. Then you gave away free tanning for three days and on each of those days you make $5,000.00, you really must teach me how you did this, because I am missing the boat. If you can repeat this in my salon, I will give you the total proceeds if you hit the $5,000.00 per day for three days, I will let you run the show and you can take the $15,000 plus money just to show me how it is done.

I do that amount but i did a mailout of 10k postcards. And yes, all tanning is free all weekend on all beds and free lotion as well.

[Island Cove]

Originally Posted by Din

I do that amount but i did a mailout of 10k postcards. And yes, all tanning is free all weekend on all beds and free lotion as well.

Thats a butt load of postcards. But i did that amount with 1000 mail outs to my data base, that being said, was 10k of post cards really as effective as the efforts and cash out of pocket to send them? I am assuming that was a mass mail out?

[Din]

mass coverage of the area. Unaddressed.

I live in a very culturally diverse area. Also, remember my population is 300,000 people. 10k postcards is a drop in the bucket to find the white people in my area.

If i bought a list of white people in my area and did addressed admail, i could send about 1k postcards like that for the same price as 10k unaddressed. So why not send and hit more than just what's on the list if it costs me the same.

Plus, i know a great marketing company that gives me a pretty good price on design/print.

If i was in whitesville, my mailouts would go a lot further than now.

[Island Cove]

Did you track your return? Im just curious is it was worth doing a mass unadressed mail out, only because i got about the same response with data base of 1000 only. Of course though I don't know what you charge or your per customer average, I may charge more than you and thus could make the same with less clients. hmmm would be interesting to chat more on it though

[Bernt]

Island Cove

Would like to talk to you more about this when we get back. This looks very interesting.

Neil