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| Marketing and Advertising This is the place to share ideas about all types of salon marketing and advertising including special events/promotions, print advertising, direct mail, posters, e-mail, Internet, working with media and much more. |
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#1 (permalink) |
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Hall of Famer
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Yes I am aware its not close but it tends to sneak up on us.
What are some ideas for this year? Gift Card sales were down last year what are we going to do to boost those? Advertising at all? Specials?
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The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie |
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#2 (permalink) |
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Super Star
Join Date: Jun 2007
Posts: 732
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http://www.auburn.edu/~vestmon/xmas_cnt.htm
santa isn't really too far away.. Just bought that last chissy present yesterday... I sell perfumes in the salon, gift baskets etc.. I make the gift baskets up with body products . Works great and they fly out the door.. |
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#3 (permalink) |
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Hall of Famer
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Wicked there is a product line from Australia called Star and Rose. Are you familiar with it?
__________________
The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie |
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#5 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,705
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Offer them gift packs at a discount with a membership or package purchase.
Buy a package/membership and receive 40% gift package. which includes, Tanning lotion, goggles, lip balm, moisturizer.
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Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#6 (permalink) |
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Hall of Famer
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same as Din..
we offer tanning pkgs at regular rates and 40% off gift bag with tanning purchase Gift bag consists of lotion, moisturizer, eyewear close to the holidays we also do a tan until..2009 for xx.xx
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#7 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,705
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Try also.....buy a $50+ package and receive a $25 Gift Card for free. They make good stocking stuffers.
Buy a lotion and we'll double your gift card to $50.00....(or 2 x $25) if they want to give them out to 2 different people.
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#9 (permalink) |
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Hall of Famer
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Last year I gave a free hand creme from Jaqua when they bought a gift card of $50 or more (www.jaquabeauty.com) I had a ton of them that they sent me for a thing I was doing.
__________________
The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie |
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#10 (permalink) |
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Veteran
Join Date: Sep 2005
Posts: 299
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I do twelve days of XMAS every year and it goes over really well......everyday for 12 days I offer really great specials and they get to pick an ornament off of the tree for a free sample lotion or moisturizer.....I get most of the free giveaways from my distributor. Last year I threw in a couple of IPODS so it went over really well. Oh I do up a brochure for it too if you would like to see it I'll send it to you.
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#11 (permalink) |
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Hall of Famer
Join Date: Jul 2007
Posts: 2,650
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Does anyone worry about the fact that they might have customers that don't celebrate Christmas? I feel like some might be offended. I usually do Christmas stuff in the salon. I'm just worried someone might be offended.
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#13 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,705
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FAKEM.....It's the biggest holidays. They get their x-mas holidays off work and don't complain, so who cares.
I do 12 days of Quanza.
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#14 (permalink) |
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Super Star
Join Date: Jun 2007
Posts: 732
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I have a few JW's and I still say have a great christmas.. They just shrug it of or laugh at me because they know I forget they don't celebrate chrissy.. I also run a little christmas raffle. everyone who buys some type of product gets a ticket and then christmas eve I get a client who is in at the time to draw it out. They love it , I just do up a basket of nice cheap products and a bottle of plonk.. It makes them come back to buy more stuff for more tickets..
Oh it's 1 ticket for each transaction... |
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#16 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,705
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I brought in a Buddha statue and had a "tan till you're SriLanken" for only $199.
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#19 (permalink) |
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Hall of Famer
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Nope... I am doing $5 off full body sunless. We are decorating the shop this year. I have the decorations in the car my nite girl has been chomping at the bit to put them up. Every nite I see her she say "when are we going to decorate!!!!"
__________________
The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie |
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