tired of "is there a special on?" - TanToday

Island Cove · 15th December 2007, 08:14 PM

Just wondering if any of you have done this. I think it was a post made by Natureboy that got me thinking.

OUr specials realy are in the packages. The bigger the package, the cheaper per session.

So why do we just advertise tanning packages as just packages. Why not say "specials"

Why not title our price sheets as "specials" sheet.

Why don't we tell our customers, it costs $35 per session (drop in rate) to tan on our HP unit, but we have a special that is HALF price (hense being our biggest package)?

Does anyone do this? Present it this way?

People respond to "specials" if its on "special", or sale, it must be a good deal. period. My family member owned a corner store, she had a kids toy in there at a low price that never sold. so she actualy increased the price of it, then put it on sale to what it was normaly priced before, and wammo, sold the first day. Now doing this is ilegal, and that was over 20 years ago that this happened, but it just goes to show how people think.

I believe Natureboy likened it to restaurant specials, that they would not be a discounted item, but rather something that is not on the menu. so this got me thinking also, Perhaps we slip in a package that is "not on the menu" as our special, instead of running sales on our existing packages. For example, I have a 520 and a 760 points package, but nothing in between. perhaps i slip in a 640 or something, now and then and call it a special, instead of getting even less per session when sales are run the way they currently are done. IE Bogo, .

Isltan · 15th December 2007, 09:02 PM

Specials are probably a "necessary evil"...

frankie · 15th December 2007, 09:14 PM

"Are you going to sign up today"? No I am going to wait until you run a special. WTF

dcjjp1 · 16th December 2007, 10:40 AM

I keep my 20 session package intentionally off of the price sheet, so I can use that from time to time as the "special" or I will use the EFT as the "special"

I am priced aggressively to begin with and I MAKE that known from the very beginning. I have also been known to say that "We're not going to be for everybody..."

TanPro · 16th December 2007, 12:02 PM

specials re specials and you have to be careful of making it the norm. if you run the same thing all the time "Lotions 20% off" that is what your customers are going to expect. I owned a fast food restaurant and once the coupons started you wouldn't see a customer without them. And you have to be carfull about how you run your specials. You could back yourself into a corner with no place to go.

JustTans23 · 16th December 2007, 02:41 PM

We call our packages specials. But they are listed on a sign. I use my EFT's as a special as well.

I don't ever have a problem with people asking for free stuff or specials though because we have never spoiled the customers. Our prices are our prices and thats that. We even just raised our prices and only ONE crackhead lady said something, but she still comes in. I don't have anyone coming in asking for discounts or specials or anything, worst I had was one girl asked if we give a free visit to people that have never been there. I said no and she paid the $7.

Glowtanning530 · 17th December 2007, 01:17 PM

Its special I am still open.

I go to the "have you ever tanned with us before?"
"no"
"oh well then we offer an intro rate for $xyz? as well as some prepaid packages."

15th December 2007, 08:14 PM	#1 (permalink)
Island Cove Hall of Famer Join Date: Feb 2005 Posts: 3,024	tired of "is there a special on?" Just wondering if any of you have done this. I think it was a post made by Natureboy that got me thinking. OUr specials realy are in the packages. The bigger the package, the cheaper per session. So why do we just advertise tanning packages as just packages. Why not say "specials" Why not title our price sheets as "specials" sheet. Why don't we tell our customers, it costs $35 per session (drop in rate) to tan on our HP unit, but we have a special that is HALF price (hense being our biggest package)? Does anyone do this? Present it this way? People respond to "specials" if its on "special", or sale, it must be a good deal. period. My family member owned a corner store, she had a kids toy in there at a low price that never sold. so she actualy increased the price of it, then put it on sale to what it was normaly priced before, and wammo, sold the first day. Now doing this is ilegal, and that was over 20 years ago that this happened, but it just goes to show how people think. I believe Natureboy likened it to restaurant specials, that they would not be a discounted item, but rather something that is not on the menu. so this got me thinking also, Perhaps we slip in a package that is "not on the menu" as our special, instead of running sales on our existing packages. For example, I have a 520 and a 760 points package, but nothing in between. perhaps i slip in a 640 or something, now and then and call it a special, instead of getting even less per session when sales are run the way they currently are done. IE Bogo, .

15th December 2007, 09:02 PM	#2 (permalink)
Isltan Super Star Join Date: Jun 2005 Posts: 853	Re: tired of "is there a special on?" Specials are probably a "necessary evil"... __________________ http://islandtanningcompany.com

15th December 2007, 09:14 PM	#3 (permalink)
frankie Moderator Join Date: Nov 2004 Posts: 5,917	Re: tired of "is there a special on?" "Are you going to sign up today"? No I am going to wait until you run a special. WTF __________________ Frankie Burrell Southeast Sales Executive MR International 706.207.1000 mri.burrell@gmail.com WWW.MRINTERNATIONALPRODUCTS.COM http://www.h10o.com/

16th December 2007, 10:40 AM	#4 (permalink)
dcjjp1 Hall of Famer Join Date: Aug 2005 Posts: 2,277	Re: tired of "is there a special on?" I keep my 20 session package intentionally off of the price sheet, so I can use that from time to time as the "special" or I will use the EFT as the "special" I am priced aggressively to begin with and I MAKE that known from the very beginning. I have also been known to say that "We're not going to be for everybody..." __________________ Jeff

16th December 2007, 12:02 PM	#5 (permalink)
TanPro All Star Join Date: Jan 2006 Posts: 72	Re: tired of "is there a special on?" specials re specials and you have to be careful of making it the norm. if you run the same thing all the time "Lotions 20% off" that is what your customers are going to expect. I owned a fast food restaurant and once the coupons started you wouldn't see a customer without them. And you have to be carfull about how you run your specials. You could back yourself into a corner with no place to go.

16th December 2007, 02:41 PM	#6 (permalink)
JustTans23 Hall of Famer Join Date: Jul 2007 Posts: 2,650	Re: tired of "is there a special on?" We call our packages specials. But they are listed on a sign. I use my EFT's as a special as well. I don't ever have a problem with people asking for free stuff or specials though because we have never spoiled the customers. Our prices are our prices and thats that. We even just raised our prices and only ONE crackhead lady said something, but she still comes in. I don't have anyone coming in asking for discounts or specials or anything, worst I had was one girl asked if we give a free visit to people that have never been there. I said no and she paid the $7. __________________

17th December 2007, 01:17 PM	#7 (permalink)
Glowtanning530 Hall of Famer Join Date: Aug 2006 Posts: 3,477	Re: tired of "is there a special on?" Its special I am still open. I go to the "have you ever tanned with us before?" "no" "oh well then we offer an intro rate for $xyz? as well as some prepaid packages." __________________ The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie

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