Summer Specials?? - TanToday

TropicalRayz · 5th June 2008, 06:19 PM

We have 2 salons near us that are doing 3 months for $99, which we did last year....my question is would you do 3 months for $89 and take the price cut and suck it up or not bother? When we did it last year, we got some people but not as many as we expected at all. It just stinks that we count on that money every month but then when you do the 3 month deal, we get no money from these people for 3 months! What would you do??

Thanks for any input!

Glowtanning530 · 5th June 2008, 06:25 PM

Glowtanning530 · 5th June 2008, 06:26 PM

I don' t like doing the tan till thing because unless you are limiting their beds of use, it doesn't really increase a daily cash flow. It is a good way to make some money quick but as far as sustaining it doesnt

TropicalRayz · 5th June 2008, 06:47 PM

I thought of the EFT thing but like you said, it is quick for that time but it probably wouldn't benefit us that much. I can't decide what to do.....

ekc123 · 5th June 2008, 06:57 PM

charge the same price as everyone else, but give something like 2 upgrades a month with that or a cheap bottle of lotion. if you do the upgrade thing, they may like it more and pay to upgrade regularly during the three months.

sunsally · 5th June 2008, 07:10 PM

It is no different than EFT - in fact, for many salons, you make more since a lot of salons have EFT at $30/month or less and this is $33/month. You just have to hold on to it and budget - same as any other time.

You should still be having daily $$ with this. Every visit they come in is an opportunity to upgrade them, sell lotion or other retail products, maybe add a spray tan.

If you didn't get as many as you expected last year, consider how it was presented. Did you REALLY focus on what a "value" it was? Did you hit up EVERY customer you have that works FT indoors? Did you market it to local businesses nearby who also have indoor workers? Or just lay it out there and hope people would buy?

Bottom line is, tanners decrease in the summer when they have a more accessible - and less expensive - alternative, the sun. "Sell" them on why paying to tan with you over the summer will be better! (e.g. don't worry about rainy days, 15 minutes not all day "laying out",....)

5th June 2008, 06:19 PM	#1 (permalink)
TropicalRayz Rookie Join Date: Oct 2007 Posts: 10	Summer Specials?? We have 2 salons near us that are doing 3 months for $99, which we did last year....my question is would you do 3 months for $89 and take the price cut and suck it up or not bother? When we did it last year, we got some people but not as many as we expected at all. It just stinks that we count on that money every month but then when you do the 3 month deal, we get no money from these people for 3 months! What would you do?? Thanks for any input!

5th June 2008, 06:25 PM	#2 (permalink)
Glowtanning530 Hall of Famer Join Date: Aug 2006 Posts: 3,477	Re: Summer Specials?? Eft __________________ The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie

5th June 2008, 06:26 PM	#3 (permalink)
Glowtanning530 Hall of Famer Join Date: Aug 2006 Posts: 3,477	Re: Summer Specials?? I don' t like doing the tan till thing because unless you are limiting their beds of use, it doesn't really increase a daily cash flow. It is a good way to make some money quick but as far as sustaining it doesnt __________________ The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." –Dale Carnegie

5th June 2008, 06:47 PM	#4 (permalink)
TropicalRayz Rookie Join Date: Oct 2007 Posts: 10	Re: Summer Specials?? I thought of the EFT thing but like you said, it is quick for that time but it probably wouldn't benefit us that much. I can't decide what to do.....

5th June 2008, 06:57 PM	#5 (permalink)
ekc123 Veteran Join Date: Dec 2007 Posts: 278	Re: Summer Specials?? charge the same price as everyone else, but give something like 2 upgrades a month with that or a cheap bottle of lotion. if you do the upgrade thing, they may like it more and pay to upgrade regularly during the three months.

5th June 2008, 07:10 PM	#6 (permalink)
sunsally Leasing VP Join Date: Jan 2005 Posts: 1,955	Re: Summer Specials?? It is no different than EFT - in fact, for many salons, you make more since a lot of salons have EFT at $30/month or less and this is $33/month. You just have to hold on to it and budget - same as any other time. You should still be having daily $$ with this. Every visit they come in is an opportunity to upgrade them, sell lotion or other retail products, maybe add a spray tan. If you didn't get as many as you expected last year, consider how it was presented. Did you REALLY focus on what a "value" it was? Did you hit up EVERY customer you have that works FT indoors? Did you market it to local businesses nearby who also have indoor workers? Or just lay it out there and hope people would buy? Bottom line is, tanners decrease in the summer when they have a more accessible - and less expensive - alternative, the sun. "Sell" them on why paying to tan with you over the summer will be better! (e.g. don't worry about rainy days, 15 minutes not all day "laying out",....) __________________ Ann Wiggins Noe

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