Flyer on pizza boxes

[jwalter]

We are pretty much the only salon in a rapidly growing area. There's one other salon, but its pretty inconvenient for people in the growth areas of town. Aside from a Domino's pizza, theres one other restaurant that delivers pizza. My friend owns it and has offered to put a flyer on the top of each box. This restaurant really does most of the pizza deliveries in my target area, so its a really good oppurtunity.

I am trying to figure out what to advertise. I know from reading posts, many of you do not like to give free tans, but I would think that a free tan would work well to get poeple in. then I was thinking of telling the sales staff to say they are eleibilge to trade that coupon in for some type of disocunt on a month or number of sessions.
Let me know your thoughts.
jason

[DB9276]

I did the box thing once and I did not get much of a response. However, it was cheap to do. Try it- not much to lose.

[Mojave Tan]

DB,
What type of offer did you list on the box?

I am thinking my Dry Cleaner next door would be the place to partner with in this center.

(Hmmm...they might be one of the only tennants left after spring.
6 of 20 remaining leaving. Already have 3 vacancies they mall can't fill)

[BIG AL]

We did the samething when we opened our first salon. We became friends with the manager of the pizza restaurant because we ate so much pizza when we were building out the salon. He offered to put our flyers on each box of pizza for nothing, so we took him up on it. We did not offer free tans but gave a 30% discount if you brought in the coupon. We did this for 3 weeks and this pizza restaurant was the #1 store in a city of 3 million people for this chain. We got exactly 0 coupons back.

It seems like to get any response from offers, free has to be in it.

[northtanman]

i'm doing one now too...on top of the pizza box...it is the best pizza shoppe in town...but if its running now? i havent seen a coupon back. i just listed our logo...picture of a bed...our website to drive them there...and a monthly unlimited for $31...in base beds...surcharges extra is where we make it back...and lotion sale to newbies. but again, no responces yet.

[Ziti]

I did this once with two different pizza places and I didn't see ONE coupon come back,,, Not One! Of course it didn't cost me a cent and I got discounted pizza delivery to the salon

[msmith770]

I did this when I 1st open and did not get 1 coupon back....Sorry

[jwalter]

I think the coupon really has to say it's a free tan. Then my question is about what you think about being able to convert the free tan into an unlimited month sale at a discount.
jason

[Cassodo325]

I do 500 pizza boxes every year for our free tan day. We print on 8 1/2 x 11 yellow paper. It really stands out and it takes up the whole top of the pizza box. We get a great responce everytime we do it!!

[Beach Bum]

For an offer to work it first has to be seen, and secondly it has to be interesting. I'm sure some people saw the pizza box coupons. So if it was an interesting offer some coupons should had been redeemed.

A FREE offer is more likely to be seen and to spark interest. Try a "Buy 1 Tan Get 1 FREE". Then when they come in, have a up-sale offer available. Or if you feel that's too much to offer do "Buy 2 get 1 FREE".

[rst]

I think FREE Tans are a great way to get people in. Think of what ir REALLY costs you to give away 2 FREE Tans? Some people say Oh, just give them a % off of a lotion, i.e. 20% off of a $40 lotion. So, that is $8. Do two FREE tans cost YOU $8 off of your bottom line? NO. Plus, if and remember I'm saying "if"...your employees are not good at selling lotion then....20% off of something they aren't already going to buy doesn't motivate them to come in. Another great idea is to help your guy out who owns the pizza shop. Ask him if you can give coupons to his pizza place for your customers. Each customer gets a reduced price for his pizza...then it helps both you and him.

[DB9276]

Originally Posted by Mojave Tan

DB,
What type of offer did you list on the box?

I am thinking my Dry Cleaner next door would be the place to partner with in this center.

(Hmmm...they might be one of the only tennants left after spring.
6 of 20 remaining leaving. Already have 3 vacancies they mall can't fill)

It's been a long time, but I think it was a % off a package. A dry cleaner might be good also. They have a lot of outgoing articles and your offer could be stapled to the invoice attached to the them.

Sound like your shopping center in having a lot of turnover like mine. Good Luck.

[rst]

I feel the word "FREE" is what motivates people to at least try to come in. And the reason I say two is that they might come in once...and for whatever reason it might not "hook" them. Maybe too busy, they are rushed that particular day..etc. Getting them in a second time gives you a better chance of getting them to a monthly. Give your current clients something too. Have them put a piece of paper with their name in a bowl and pull for a FREE tan. Then put them in your best bed. Nobody likes to drive a VW once they've been in a Porche. Your chance of upgrading them increases when their current contract runs out.

[Dmc5]

Been doin' pizza box tops intermittently for 3 years. Every holiday and promotion you can think of. Never get squat. Good thing They don't charge me. If I didn't get my copies for 2 cents, it wouldn't be worth the trouble to drop them off. Part of the reason I keep doing this even though it really doesn't work for me is that it's cheap, and I keep hoping...

[unity]

So... something like "FREE TANNING coupons" might get their attention

[CROVINE1]

I Did Pizza Boxed Last Year. Very Colorful Flyer With One Free Tan. Got Zero Back!!!!!!only Cost Me Free Tans For Owner.

[Dmc5]

I have done fre coupns on the pizza box, and everything inbetween. no response

[tans2glotanning]

we did it as well and yea that was nothing but a joke....dont recommend it all!!!!!! and i cant believe all the other posts im reading how it sucked for them to...makes me even more mad that I payed that money