Tanning starter package

[Sunquest4me]

Has anyone offered a "tanning starter package" which would include a session package, a bottle of lotion and pair of goggles? What would be a good session count for a package like this - I think 15 sessions would be good since the client would tan more often at first and then tapper between visits once the clent gets a base tan - I would have the opportunity for upgrades at that point to upsell. Currently I offer 15 sessions for $65, and I carry Everyday Shorts, I would offer something from the ThreVo line (retail $30 max)(less than $10 my cost) in this package and would include a pair of oogles. I am marketing directly to the spring breakers/cruisers that tan only for those occasions. I cater to several colleges and universities as well as business professionals. What type of price point should I be considering? I don't want to over price it but I want to profit from it.

[Din]

they would only need about 5-6 tans....not 15.

Keep the bundle price at $99 or less. Price it at $69..

[AllenJ]

I did a $69 package, it included 100 points (good for 5 to 10 tans depending on time of session) lotion and peepers. It sold pretty well.

[sspa1]

I do an intro pak----

2 sessions in level 1
2 sessions in level 2
and 2 sessions in level 3
for $30. It gives me the opportunity to explain each bed. I do not give them any lotion, I tell them that they do need to buy the lotion.

9x outta 10 people sign on for an unlimited monthly package after that.

I know this sounds cheap, but they can only get the intro pak once and it keeps them coming back.

[lifetime Tans]

I like the intro pack idea, gives them a low cost and a chance to keep them for the long run.

[northtanman]

i've done this sort of thing too, but have found you often then, limit their lotion purchase to a lower priced one instead of possibly upselling them into a $50 lotion or more...also it tends to only cater to your base units..."cheap is as cheap does"

[sspa1]

Originally Posted by northtanman

i've done this sort of thing too, but have found you often then, limit their lotion purchase to a lower priced one instead of possibly upselling them into a $50 lotion or more...also it tends to only cater to your base units..."cheap is as cheap does"

What post were you talking about??

If it was about the intro pak, well yes, people don't go and spend a ton of money right at first. But it deff. pays off in the end.

[eyecandytanning]

I have let them credit their lotion price to a more expensive lotion.

[dcjjp1]

I used to do our salon tour. It was a session in each piece of equiment with or without Mystic and a bottle of cheap lotion for $59.95 to get them started. They could trade up on lotion if they wanted to