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| New and Prospective Salon Owners Chat with other new salon owners like yourself, and post questions and have more seasoned operators chime in with their knowledge. (Hint: Pay particular attention to the sticky threads--in them, you will find the nuggests of wisdom that members have shared over the years.) |
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#42 (permalink) |
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Gone
Join Date: Apr 2007
Posts: 1,162
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YW. But you missed the point of my response. It's not how many times someone tans in a week. It's how much guaranteed money you have coming in. I could be wrong but I don't know how someone is going to answer your question without knowing specific demographics from your area. Again, Stephen Underhill can help you. He'll run a demo for your area and tell you how many people (best estimate) in that area tan regularly. I'm not connected to him in anyway and didn't even "purchase" his services. He'll help you.
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#43 (permalink) |
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Rookie
Join Date: Mar 2007
Posts: 5
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No, no. You and I are on the same page. I do however feel that "average" user patterns are extremely helpful in determining a pricing structure and marketing game plan. I suspect that many of these veterans don't know or won't share this valuble info. I will try to contact Stephen. Cheers!
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#45 (permalink) |
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Hall of Famer
Join Date: Nov 2004
Posts: 9,276
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The average number is 100 a day in busy season. July through Nov. is dead time. Prepare for this. Most do not tan all year.
__________________
Brian Oshman (click for private message) The Sun Doctor Authorized SupraŽ Dealer (click for website) 908-797-0716 Brianoshman@aol.com (click for e-mail) ITA Member 2010 Someone has to say it |
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#46 (permalink) |
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All Star
Join Date: Mar 2007
Posts: 63
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What you paid to build your salon and what kind of equipment you purchase are irrelavent if you have no customers. The cold hard facts are that 25% of the tanner population in North America has disappeared in the last 2 years. To make matters worse, the remaining 75% is enjoying paying some of the the lowest per tan rates ever in the history of the tanning industry. Less customers and market saturation (low pricing) are a bad formula for the most seasoned in this industry, never mind new owners. If this reality show has not aired in your area yet ... it will soon enough.
It's pretty easy to step in shit .... but the cleanup can be quite a job! Back to "Take a look at my tanning salon .... it's the only one I got. Pretty hot tanning salon .... It really didn't cost a lot.... No customers here, there is not a lot I can do .... so I'll just keep on sniffing the glue ....." 101! |
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#49 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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I like your posts Joetann.........welcome to TanToday.
You and I will have a lot in common....either we'll be good friends or argue a lot. Either way, it'll be fun. ![]()
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#53 (permalink) |
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Super Star
Join Date: Nov 2004
Posts: 749
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Interesting post, normally i dont type this much, but im up early!
Some points after 5 years of being open........ Brian is right hands down, in fact i think he's a little short, the major chains are spending 300-400k on new build outs and charging 18.88, this you will be competing with. FIT, its great that you opened how you did, but you have a suprise coming, I did the same as you, bought used stuff, did it all myself, saved tons, BUT.. then found out the old equipment just wasnt bringing them in, and even though the place "looks great" it had the look of weekend warriors. (point being now matter how good you are, commercial carpet is not italian tile!), also found out that i short changed myself with the lack of expansion potential.(thought those 7 rooms were enough to run a business) you will need additional Space, AC, Electrical. So, 5 years later after starting the way you did (and thinking i was hitting it on the nail head), we have...... Spent the 300k that should have been spent in the first place to do it right the first time, reinvested ALL monies into the business (can we say no paycheck fo 5 years). Fit, not poking at you (or me) but potential owners that think they can open for say 150K soon find out they either end up spending the right amount of cash to open correctly or fall into the category we all want to avoid which is a so so salon performing at a so so rate wondering why its not better and should i sell. NUGLOW, your thinking right on you EFTS but... your projections(500) are based on todays bills, i thought like you did, But 5 Years later the number 500 needs to be 800. And yes the equipment companies tell you this number grows and grows when they have no idea about the potential number of EFT members in your area. (never seems to be the 500) We have the unique "opportunity" to take over a failing competitor, normally you would see opportunty, but in reality it would require a complete gutting and start over with new everything. At todays build out price, market price (18.88)and issues the industry as well as the customer base has, i dont think its worth it! My 2 cents |
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#54 (permalink) |
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All Star
Join Date: Mar 2007
Posts: 63
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Yes I am a vetran .... have one eye and no left leg and am growing a third testicle to prove it!
FIT .... you don't know enough people in this industry to learn the truth about this industry. If you did you would understand where the 25% comes from. All I can tell you is stop looking at the trees cus you are not seeing the forest. Back to "It's all fun and games .... until you become a vetranarian"!101 |
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#55 (permalink) |
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Moderator
Join Date: Feb 2005
Posts: 11,707
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Joetann, 3rd testicles are overrated. I grew one and found it to be useful for a bit like marbles....but i decided to sell it on ebay. Save yourself the trouble and grow boobs, they are fun.
__________________
Dean Mandos USA: (309) CHRONOS | (309) 247.6667 Canada: (416) 669.0031 | info@chronosmarketing.com www.ChronosMarketing.com |
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#56 (permalink) |
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Gone
Join Date: Apr 2007
Posts: 1,162
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Findley you make valid points. No arguments there but I don't think you read my post very well.
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Owner won't let me set a unit on the roof which means 5 tons at a time. I have the room in the ceiling. I'll add as I go. 13 tons will handle the whole project. Went ahead and got a quote for Ruud 5 ton ($8900). Housing market has made the HVAC guys super hungry. PHP Code:
Of course I don't know where you are from but I'm sure wherever it is you are right. But in my area I'm the Taj Mahal and people have been thoroughly impressed with the build out and the beds. It's season now and I know it won't last forever but things are going very well with one exception: I CAN'T FUKN GET MY EPSON PRINTER INSTALLED IN WINDOWS VISTA AND I'M GOING TO LOSE MY MIND!!!!!!!!!!!!!!!!!!!!!!!!! |
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#58 (permalink) |
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Hall of Famer
Join Date: Nov 2004
Posts: 9,276
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FIT, Where are you located? Seaford area?
__________________
Brian Oshman (click for private message) The Sun Doctor Authorized SupraŽ Dealer (click for website) 908-797-0716 Brianoshman@aol.com (click for e-mail) ITA Member 2010 Someone has to say it |
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