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Old 14th July 2005, 04:18 PM   #1 (permalink)
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Default Good Demographics Website

I was working with a customer today and they showed me this site and asked if I thought it had good info. I thought it did.

The American Marketing Assn appears to have a pretty good free demographics web page.

http://www.marketingpower.com/content17051C5253.php

Sign up for free, then search "demographics" for the free service. It should come up as the top link.

It seems to have a lot of good information for potential salon owners as well as you guys that are expanding!

If you know of any other free demographics sites, post them here as well!

Rob Wade

Here's to your success!
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Old 14th July 2005, 08:37 PM   #2 (permalink)
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here;s the same demo search engine on a different URL

www.freedemographics.com

I do like this one, in that you can add multiple locations to do comparisons with, and also can save multiple queries under different names for future reference and retrieval.
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Old 15th July 2005, 06:03 PM   #3 (permalink)
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Get ready for the furniture salesman to come on here and spam. He could do a demographic printout for you for only $2500.
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Old 15th July 2005, 06:07 PM   #4 (permalink)
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I didn't know I needed demographics for my living room!
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Old 23rd July 2005, 03:44 PM   #5 (permalink)
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we use www.sitereports.com but it is not free.
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Old 29th July 2005, 01:35 PM   #6 (permalink)
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You can always go to the US Census Bureau for free or your local Chamber of Commerce who uses census, or the free info listed above, but remember that these stats are so extremely general in nature that they will show that every place in America is a good place to open a salon.

What you need is svery specific site geodemographics and phsychographics. No one offers that for free. The only one in the tanning industry I'm aware of that will give it to you for free is Stephen Underhill (and he has to pay for it) so he can develop a relationship - and that's a good thing. You get what you pay for.
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Old 30th July 2005, 10:44 PM   #7 (permalink)
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Whats two important things you check first on these reports?
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Old 31st July 2005, 11:44 AM   #8 (permalink)
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I put in our address of the location (where we are looking) and pull the demorgraphic report for the 1, 3, and 5 mile.. I would look at a different radius if I was looking in a small town with 1 tanning salon in a 30 mile area.

I would look for age, income and "life situations".
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