Hollywood Tans Strengthens Brand and Business Strategy with Two Key Hires

[Ezliving_Jim]

Hollywood Tans Strengthens Brand and Business Strategy with Two Key Hires

New appointments to executive team bring significant experience to tanning franchise


SEWELL, N.J.--(BUSINESS WIRE)--Hollywood Tans LLC, the tanning franchise company, announced the addition of two new senior-level executives: Bernadette Grace as Senior Vice President, Operations and Jennifer Schlieper as Vice President, Marketing. The appointment of these key members is part of the company's plan to elevate brand image and strengthen Hollywood Tans' position within the franchising marketplace.

Grace brings over 15 years of experience in various operational roles with GNC, including the development of the operational support for their new franchising program, and most recently, as an award-winning franchisee within the 1,300+ unit U.S. system. Grace assumes responsibility for the strategic direction and tactical execution of all salon operations, including training, operational support, and the relationships with the franchise system. Grace will also be responsible to continually refine the company's operating system, and commitment to the delivery of the brand promise created by marketing efforts, while ensuring the results are profitable for each operator.

Schlieper will be responsible for the strategic direction and tactical execution of all marketing and creative initiatives, including advertising, visual merchandising, packaging, Internet, public relations, promotions and events. Schlieper will be leading the company's new creative agency. She held a similar role for four years at GNC, where she was responsible for the overall GNC brand as well as more than ten product brands of the 5,700 corporate, franchise and license store global chain. Prior to her tenure at GNC, she worked for five years at Ketchum, an advertising/creative agency.

Both executives will report directly to Hollywood Tans' CEO, J.J. Sorrenti.

"We are absolutely thrilled to have Bernadette and Jennifer on the Hollywood Tans team. By bringing these highly talented individuals on board, we are successfully aligning branding concepts with business strategies to further establish ourselves within the industry," Sorrenti said.