Uv Expert: 'controlled Indoor Tanning Setting An Exceptional Way To Produce Vitamin D

[Ezliving_Jim]

STUDIES: EXPOSURE TO ULTRAVIOLET RAYS BEST WAY TO OVERCOME WIDESPREAD VITAMIN D DEFICIENCY

UV EXPERT: 'CONTROLLED INDOOR TANNING SETTING AN EXCEPTIONAL WAY TO PROMOTE BODY'S VITAMIN D PRODUCTION'

INDIANAPOLIS · February 18, 2008 / PRNewswire / – Evidence of the critical role vitamin D plays in the body's overall health and ability to prevent major forms of cancer continues to evolve, according to recent studies.

Numerous recent studies conclude there is a vitamin D deficiency among Americans and that people should take appropriate action to raise levels of what's commonly referred to as "the sunshine vitamin" in their bloodstreams.

A recent Harvard Medical School study published in the New England Journal of Medicine indicated that more than 60 percent of Americans are living with deficient levels of vitamin D, which is proven to fight off major cancers including colon, prostate and breast cancer. Other recent studies have concluded that a lack of vitamin D may lead to heart disease and other chronic health problems, including hypertension, diabetes and obesity.

According to a national renowned ultraviolet rays researcher, moderate exposure to ultraviolet rays triggers vitamin D synthesis in the skin while no exposure to UV rays can create a vitamin D deficiency.

Sensible exposure to ultraviolet rays, which includes the body's exposure for five to 30 minutes a day depending on the time of day, season, distance from the equator and skin pigmentation, is advised, said Dr. Robert Sayre, PhD, of Rapid Precision Testing Laboratories in Cordova, Tenn.

"UV exposure is required for the body to make vitamin D. Moderate UV exposure triggers vitamin D synthesis in the skin while little to no exposure to UV rays can create a vitamin D deficiency," Dr. Sayre said. "We need UV exposure to gain and maintain health-enriching vitamin D levels."

Dr. Sayre supports UV exposure in the controlled environment an indoor tanning bed provides.

"Indoor tanning in moderation and at acceptable frequency and duration periods exposes the body to the same UV rays that sunlight provides but in a much more controlled environment," he said. "The intensity of UV exposure and the dose of UV rays one receives in a controlled indoor tanning setting is an exceptional way to promote the body's vitamin D production.

"Studies also show that UV exposure also triggers emotional benefits, including serenity, relaxation and an increased zest."

Dr. Sayre advises those seeking to stimulate their body's vitamin D production through indoor UV exposure do so under the care of a skin care professional in a salon setting and supplement their sessions with recommended lotions that will protect and moisturize the skin. For more about the benefits of vitamin D, visit http://www.etstan.com/VitaminD

[Kathe]

Wowza!

[EliteMike]

This is going out in masses attached to flyers

[Ezliving_Jim]

As I got into this press release more deeply, I became more disappointed.

Link to video source: http://www.prnewswire.com/mnr/ets/27541/

I am troubled by this press release. Dr. Sayre made some strong statements that I am concerned he isn't qualified to make. This is my opinion.

This is the part I find troublesome:

Dr. Sayre supports UV exposure in the controlled environment an indoor tanning bed provides.

"Indoor tanning in moderation and at acceptable frequency and duration periods exposes the body to the same UV rays that sunlight provides but in a much more controlled environment," he said. "The intensity of UV exposure and the dose of UV rays one receives in a controlled indoor tanning setting is an exceptional way to promote the body's vitamin D production.

"Studies also show that UV exposure also triggers emotional benefits, including serenity, relaxation and an increased zest."

Dr. Sayre advises those seeking to stimulate their body's vitamin D production through indoor UV exposure do so under the care of a skin care professional in a salon setting and supplement their sessions with recommended lotions that will protect and moisturize the skin.

Dr. Sayre is not an MD. He is a PhD, working for a company that measures and studies UV light. http://members.aol.com/RPTL/ and he made the PR video segment for a company that manufacturers and sells tanning equipment. Ray Charles could see a clear conflict of interest. This muddies the message.

I question using a research PhD as an authoritative source to advise ("Dr. Sayre advises those seeking to ...") people to use tanning equipment for health reasons.

Sayre also makes a couple of nutty statements:

• "Studies also show that UV exposure also triggers emotional benefits, including serenity, relaxation and an increased zest."
• "...under the care of a skin care professional in a salon setting...."
• "...supplement their sessions with recommended lotions that will protect and moisturize the skin."

Show me the studies that identify triggered emotional benefits, "serenity", "relaxation" and "zest".

Zest? Zest! Give me a freakin' break! I hope he isn't thinking of the Wake Forest "tanning addiction" study.

Isn't it a stretch to equate a tanning salon consultant with "a skin care professional in a salon setting"?

Show me the studies that conclude indoor tanning lotions "protect... the skin." Please.

I don't believe the statement, "Indoor tanning in moderation and at acceptable frequency and duration periods exposes the body to the same UV rays that sunlight...." can be justified by medical studies. Please, show me the medical study that approves a medical recommendation of "tanning in moderation and at acceptable frequency and duration periods." The medical community is supporting teen tanning bans and the AAD wants a ban on the sale and use of tanning equipment for non-medical purposes.

I want good news as much as the next guy. I search for it.

I have read so much negative news based on crap that I hate seeing "positive" news that is based on crap. This pisses me off.

We have to do better than this. ETS, as an industry leader can and must do better than this.

Our industry is under a microscope. We can't make statements that can't be proven.

I hated to see this PR video statement associated with the UV Foundation. Big mistake, IMHO.

The UV Foundation must stick to the science and maintain at least a Chinese wall between tanning industry boosterism and themselves.

This kind of PR, I think, does more harm than good.

This is my opinion. Your mileage may vary.

[stan@sunsys]

Robert Sayre is one of the most knowledgeable and well respected experts in the world regarding UV photobiology and UV measurement, for a large number of applications. His statements ARE NOT CRAP!!!!!!!!!!

The bad thing about this press release is not his credentials or legitimacy, or even the statments that he actually made, rather it is the blatant advertisement by ETS for lotions and their equipment. ETS's roll and grandstanding with their web links and equipment pictures is what is CRAP.

Doing a press release using Bob Sayre is an awsome move. They just need to keep their freaking name out of it. Idiots, nothing like ruining a good thing.

From the article or "news release", it's hard to tell what he said and what the ETS script for the narrator says.

Excepts for ETS's roll, Sayre's words are worth their weight in gold and should be treates as such.

[Ezliving_Jim]

My criticism is of the quoted comments by Sayre. Sayre may be "one of the most knowledgeable and well respected experts in the world regarding UV photobiology and UV measurement." I don't question his credentials.

I wish ETS had not pimped him out as they did in this Video PR release. It did everyone involved, including Sayre, a disservice.

The statements he made in this PR release are crap, as I explained above.

It tarnished the gold.

When I read, 'CONTROLLED INDOOR TANNING SETTING AN EXCEPTIONAL WAY TO PROMOTE BODY'S VITAMIN D PRODUCTION', I want it to be the headline on a peer reviewed medical study in a respected medical journal, not a press release from a tanning bed manufacturer.

[stan@sunsys]

I understand your concern, and echoed it as far as the lotion stuff goes. But his statements regarding UV source and dosage is not crap.

You appear to be looking for "medical studies" written by MD's, when most MD's don't know jack about photobiology. That is why medical journals so often get it wrong. Sayre, as a research Phd, is more authoratative regarding UV light than any MD you can find.

His statements regarding indoor tanning frequency and duration are easily supportable by published literature that addresses dose requirements for vitamin D. Not that it needs to. The statment that you quoted earlier doesn't need justification by a medical study because it is simple fact calculated with the use of Action Spectra.

If one wants to worry about acceptable frequency and duration, then all you need to to is to equate the required (and suggested) dose of natural sunlight (typically based on solar noon intensities, or dose rates) to the 5 minutes or so needed in a tanning bed.

The medical community (dermatologists included) get their information from research scientists, who are only sometimes MD's. They know this, so should we. Don't expect "new" information regarding UV photobiology to come from MD's or "medical" journals. It will first come from scientific journals.

[EliteMike]

I think Jim's issue with this is the same as mine. The tanning industry is doing what the sunscreen companies have done. Yes there may be facts, but it makes one seem like there is money being pushed in the face to promote

[Ezliving_Jim]

Here is the way the news should come out: More good news: Study shows effects of vitamin D and skin's physiology

Tanning beds cure vitamin D deficiency. Fast. Easy. Sustained.

We need more medical studies. Not more video PR releases with crap statements.

Zest! **** Zest! Give me more medical studies!

[stan@sunsys]

PR releases should come only after the real deals. And fluff statement penned by bed manufacturers need to be left out. If you noticed, the video PR release was more factual and simple. The printed one had more of the mystery PR stuff.

[Ezliving_Jim]

The video was better than the written release. This is an example of when the committee system works. Lots of eyes on the video production kept it clean.

The writer of the written press release screwed the pooch.