LA Sunset Tan Coming to South Florida

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FOR IMMEDIATE RELEASE

LA SUNSET TAN PRODUCTIONS BRINGS ‘TINT’ OF HOLLYWOOD TO MIAMI

Celebrity Salon of Choice Targets Local Market for Expansion; Calls for 10-12 locations in next five years

LAS VEGAS, Nev. – Having already captured the attention of over twenty-nine million viewers on E! Entertainment network’s hit reality television series “Sunset Tan”, LA Sunset Tan Productions, Southern California’s celebrity salon of choice, is targeting Miami for expansion. Company plans call for 10-12 franchises in Miami and a total of 35 throughout South Florida in the next five years.

The expansion into the local market comes on the heels of the company’s recent announcement to launch its franchising program and open 500 franchise locations nationwide in the next five years. Currently, LA Sunset Tan Productions has five corporate salons operating in California and has strategies in place to open multiple locations in 20 identified U.S. markets.

“Miami is the first stop on our way to becoming America’s No. 1 tanning franchise,” said Marc Kiekenapp, vice president of franchise development for LA Sunset Tan Productions. “We look forward to providing local customers with an escape from routine with our high-end sun spa experience and giving them something they’ve never experienced before.”

With a client list that reads like a “Who’s Who” of Hollywood, LA Sunset Tan Productions is ushering in a new era of world-class luxury tanning with its ultra-modern and chic sun spas. Combining sophisticated aesthetics, state-of-the-art equipment and close attention to clients, LA Sunset Tan Productions invites its customers to bask in the pleasures of the good life and feel like a celebrity.

To augment the market’s growth, South Florida Tanning Enterprises LLC has acquired the area representative rights for LA Sunset Tan Productions in South Florida. Company founders Neil Rodin and Michael Suchlicki, with more than 40 years combined experience in the franchise and hospitality industries with such brands as The Massage Spa, Pizza Hut and Dunkin’ Donuts, will develop the entire territory, including Broward, Martin, Miami Dade and West Palm Counties.

According to Rodin, LA Sunset Tan Productions is seeking franchisees with the resources and capacity to create and manage an organization that effectively recruits, retains, trains and motivates people. Franchising opportunities range from single- and multi-unit ownership to area developer opportunities in various markets across the country. The average cost to open a LA Sunset Tan Productions is between $247,900 and $652,500, with a franchise fee of $40,000.

“In addition to our extensive list of celebrity clientele, the simplicity of operation, minimal inventory, high sales volumes and notable return on investment for franchisees are key factors that set LA Sunset Tan Productions apart from the competition,” Kiekenapp added.

Redefining the Bronze Age
Founded in 2003 with a cornerstone salon on Sunset Strip in the heart of Hollywood, LA Sunset Tan Productions founders Devin Haman and Jeff Bozz focused on creating a décor evocative of a futuristic boudoir – complete with plasma screen TVs, brushed steel walls, frosted glass doors, silk drapes and a custom designed water sculpture – and capturing a sensation of easy-going relaxation.

In addition to the luxurious ambience, LA Sunset Tan Productions salons feature state-of-the-art high-pressure tanning beds where clients can attain their healthy glow in 12 minutes in a “no-flip” open bed complete with face and body misters, air conditioning and aromatherapy. LA Sunset Tan Productions is also the first in the country to offer the California Tan Sunless Auto Bronzer™ Spray Towers. The most popular treatment on the menu is the LA Sunset Tan Cocktail, where clients receive complimentary beverages as they slip from a high-pressure bed into a spray booth to get the ultimate golden glow.

LA Sunset Tan Productions also offers a complete line of proprietary skin products and treatments, private label indoor and outdoor lotions and an exclusive private label clothing line.

About LA Sunset Tan Productions
Since 2003, LA Sunset Tan Productions has set a new standard of luxury in the tanning industry. Recognized as the celebrity salon of choice in Southern California, LA Sunset Tan Productions offers its customers the ultimate Hollywood tanning experience infused with sophisticated esthetics, state-of-the-art equipment and unmatched pampering that allows clients to bask in the pleasures of the good life.

LA Sunset Tan Productions is featured in the E! Entertainment network’s hit reality TV series “Sunset Tan”. The series is already E!’s #1 rated show in its first season, consistently ranking in the Top 5 reality programs in its time slot for females age 18-34. LA Sunset Tan has also been featured on the hit series “Extreme Makeover” on ABC, as well as such publications as Variety, Cosmopolitan, In Style, Us, People and In Touch.

For more information about LA Sunset Tan Productions, visit www.sunsettan.com. For franchising opportunities in South Florida, contact Neil Rodin at (954) 895-3898 or nrodin@sunsettan.com.

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