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News About Tanning Learn what salon owners and the press are saying about the indoor tanning industry.

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Old 23rd April 2008, 11:43 PM   #1 (permalink)
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Default Berman Campaign TV media highlights

Berman Campaign TV media highlights

http://www.sunlightscam.com/download...Highlights.wmv
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Old 24th April 2008, 09:41 AM   #2 (permalink)
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Default Re: Berman Campaign TV media highlights

Sarah needs to get a tan and stay out of the camera's view. She stumbles too much and appears to be not believable.

Dan showed up with a tan and was relaxed and presented his point of the story much better.
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Old 24th April 2008, 10:46 AM   #3 (permalink)
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Default Re: Berman Campaign TV media highlights

I agree with you Brian, but FOX is always tough. Everyone stumbles on FOX.
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Old 24th April 2008, 01:56 PM   #4 (permalink)
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Default Re: Berman Campaign TV media highlights

Jim, thanks for posting the video clips. How many salon owners are showing this in their lobbies to help educate customers?
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Old 24th April 2008, 07:32 PM   #5 (permalink)
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Default Re: Berman Campaign TV media highlights

I don't have a TV in my lobby. I agree they need someone with at least somewhat of a tan and someone who doesn't stumble over their words. We have a lot of well educated people in this industry who actually are tan.
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Old 24th April 2008, 09:03 PM   #6 (permalink)
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Default Re: Berman Campaign TV media highlights

The good: They got the message talked about on some major networks, and shows.

The bad: It would have been better if they showed the clips in their entirety. It kind of came off that they were showing positive parts of segments only, and then cut off when things were about to turn to the rebuttal.. To assist in dispelling that, they let one specific segment witn FOX where the on-air talent got testy run long.. And bottom line, they should have had a doctor -- endorsed financially if necessary -- take up the position either along side or instead of Sarah..

Without seeing the entire pieces it's hard to judge how their message came across.. it also didn't help that she was making excuses about being fair skinned.. but kudos for getting these segments on national networks.. hopefully the rebuttals were less effective than the ITA spokeswoman's message delivery..
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