Fantastic Article

[dcjjp1]

Agreed. I don't see anything different from what Robbie said vs. what Smart Tan has to say in that particular campaign

[TonyG]

Originally Posted by esun

Fact: Over 1 Billion people worldwide are Vitamin D deficient (Vitamin D council)

Fact: Sunbeds produce Vitamin D

GET SOME SUN!


Only one claim here. "Sunbeds produce Vitamin d."
Otherwise, It's very simple and lets people come to their own conclusions...

If you are going to mess with the FDA (and believe me, I am all for that), you're going to have to be 100% accurate.

Sunbeds do not produce Vitamin D. Sunbeds emit UV radiation, and your body produces Vitamin D.

I don't know how that connection can be phrased, without turning it into a medical claim, but I hope it can be done.

[dcjjp1]

It's more of the FTC in this case, what about taking sunbeds out of the equation and saying UV light stimulates the production of Vitamin D naturally.

No mention of sunbeds, cancers etc...

[kpowr82]

Originally Posted by dcjjp1

It sure does. I need to find someone to do it for me. I don't have Adobe on any of my computers, anyone want to volunteer????

Here you go. 36" x 36" window sign. Resize to your liking. If you want it bigger than 36" x 36" I can supply the original .psd. Just not here cause the file is huge.

VIT D WINDOW SIGN.zip - Windows Live

[EliteMike]

Jeff we need to blanket dc in flyers

[Michelle N]

Kpowr,
That was pretty catchy. Simple and I loved the back drop being black. Made it stand out that much more.

[kpowr82]

well, Jeff came up with the wording, I just put to work. I thought K.I.S.S. should apply to the design as well. Passerby's shouldn't have too much to look at. It should get the point across without causing a distraction.

[kpowr82]

Michelle, are you gonna use it as a window sign/flyer/shelf talker? If so, let us know what your feedback is like. I'm gonna have a bunch of these made in vinyl for all of our stores.

[perfect_tan69]

Originally Posted by TonyG

If you are going to mess with the FDA (and believe me, I am all for that), you're going to have to be 100% accurate.

Sunbeds do not produce Vitamin D. Sunbeds emit UV radiation, and your body produces Vitamin D.

I don't know how that connection can be phrased, without turning it into a medical claim, but I hope it can be done.

Sunbeds produce UV radiation that then stimulates the Vitamin D levels in your body to help fight Breast Cancer. Hows that sound.

[dcjjp1]

^like a lawsuit. I think it looks really good. The only thing I would change is after the word Fact I'd put a colon :

I think it looks really great in the black with white and yellow. Is that file printer ready?

[dcjjp1]

On second glance, I like it just the way it is... Great job.

[kpowr82]

Well, it's 150 dpi, so it's perfect for a vinyl print. High Quality print you're gonna want 350 dpi. If you're printing on your printer at work, you'll likely only need 72 dpi. In other words, yeah, it's ready to print. But let me put the colons in there first.

[kpowr82]

You sure you don't want colons in there? It'll take me 2 sec

[dcjjp1]

Keep it the way it is. I like it. I plan on making a poster, usually 18x24 is that good file for that?

[kpowr82]

No, I need to modify it. Give me a sec

[kpowr82]

Here you go: 18 x 24

VIT D POSTER 18 x 24.zip - Windows Live

It doesn't have a built it bleed, but I don't think it's going to matter much with a print that size.

[dcjjp1]

Thank you! I will send it off to my printer tomorrow. Everyone should do this, nothing to get us in any trouble, but it will open some eyes.

[kpowr82]

Originally Posted by dcjjp1

Thank you! I will send it off to my printer tomorrow. Everyone should do this, nothing to get us in any trouble, but it will open some eyes.

I'm all for spreading the word. No problem.

[solarmeter®]

New paper from Dr Grant showing sunbeds DO produce vitamin D via UVB exposure:

Photochem Photobiol. 2009 Sep 24. [Epub ahead of print]
Sunbeds as Vitamin D Sources.Moan J, Lagunova Z, Cicarma E, Aksnes L, Dahlback A, Grant WB, Porojnicu AC.
Department of Radiation Biology, Rikshospitalet-Radiumhospitalet Medical Center, Montebello, Oslo, Norway.

Abstract The objectives of this work were: (1) To determine whether repeated exposures to small doses from a commercial sun bed (Wolff Solarium Super Plus 100 W) over 5 weeks gave less vitamin D than repeated exposures to twice as large, but still nonerythemogenic, doses. (2) To investigate whether the contribution to the vitamin D status from such sessions of exposures was dependent on the baseline status before the start of the sessions. (3) To determine the decay rate of the induced increment of vitamin D. The sun bed sessions raised the 25-hydroxyvitamin D levels from typical winter values to typical summer values. The mean value after exposure being 80 nm (+/-14) and the increase being 15 nm on average. Persons with the lowest initial levels got the largest increase. The level in this group was back to the pre-exposure level after 2-4 weeks. To maintain a summer level through the winter, when no vitamin D is produced by the sun in northern countries, one should consider increasing the recommended intake of vitamin D intake significantly, or encouraging the population to get moderate, nonerythemal sun bed exposures.

[dcjjp1]

What does this mean for us? Now that it is documented, can we say this?