Cal Tan Makes Strong Showing For '06

[Alan @ TanToday]

http://www.islandsuntimes.com/10-05/cal_tan.htm
Cal Tan Makes Strong Showing For '06
by John P. Ribner

Each year, California Tan, Inc. wows the tanning industry with new and redesigned products, and the 2006 season should be no exception. With its latest collections, California Tan will once again provide salon professionals with the tools they need to succeed by creating lotions that will appeal to every type of tanner. Among this year’s standouts are a lotion line geared toward 20-something females, one for beginning tanners and a third line for the “hardcore” sun worshipper.

LIFTING THE VEIL …
Prior to each year’s Indoor Tanning Association World Expo, the season’s new products are shrouded in mystery. Manufacturers of lotions, sunlamps and tanning equipment are all busy preparing products designed to impress everyone at the industry’s premiere trade event, and the identities of these creations are often a well-guarded secret until the doors to the show floor open. Kudos to California Tan who, for the past five years, has lifted that veil of secrecy by allowing members of the indoor tanning press to preview its latest offerings. Such was the case on August 14, 2005, at the lotion giant’s annual media event.

In years past, the company has utilized this opportunity to introduce its latest tanning formulas as well as other products, such as a total salon cleaning system and its own brand of sunlamps. This year, California Tan displayed an energy refocused on its forte – creating exciting, innovative indoor tanning lotions. The lotion giant unveiled many new products developed using cutting edge technology, creativity and, most importantly, demographic data.

ARE YOU READY FOR CHAOS??
California Tan’s newest lotion line – Chaos – is out of control! With just one look at the exciting, new bottle design and vibrant packaging, it’s obvious this four-lotion collection is aimed at the 20-something female tanner. “With its look and attitude, the Chaos line is a bit of a departure from what you would expect from California Tan, but we had so much fun developing these products,” said Andrea Andrade. “The Chaos Collection captures the energy, vitality and mindset of young women who follow the latest trends, and these products deliver on the core benefits that are important to them, such as anti-aging, firming and toning, and the immediate color development benefits of bronzers. We really challenged ourselves with the creation of this collection, and we’re very happy with the results.”

The Chaos Collection consists of four lotions – Bronze Bling™ Accelerator, Minx™ Maximizer, Hysteria™ Maximizer and Mayhem™ Maximizer. Each is infused with anti-aging and firming ingredients and its own “personality ingredients” to make it unique. Bronze Bling, Hysteria and Mayhem also contain sophisticated Triple-Action Bronzers to offer immediate color, and Mayhem utilizes additional Hot Action Level 12 technology. Perhaps the most exciting aspect of this line is that it features a newly discovered tanning technology. “It’s recently been discovered that when banana skins turn brown, it’s due to melanin production,” explained Deborah Pierce. “In other words, bananas can develop a tan.”

One of California Tan’s suppliers discovered that freezing a banana breaks down its cell walls, which releases Dopamine Prime, an element that mixes with the tyrosine and tyronsinase already in the banana. This starts a chain reaction resulting in melanin production, and the browning of the fruit’s skin. That raw material can be extracted, and is now included in the Chaos lotion formula. “We were very excited about this development, and we plan to use this technology in future California Tan, Inc. products,” Deborah added.

TIME TO GET “HARDCORE”
California Tan has identified a type of salon client – the “hardcore” tanner – and has created a lotion specifically for them – the Ionyx™ Collection. “The more a tanner exposes their skin to UV light, the thicker the skin becomes,” explained Andrea Andrade. “This presents a greater need for moisturization and beneficial ingredients that help the skin improve its natural performance. Ionyx meets the needs of very serious tanners, those who tan on a consistent basis and put more demands on their skin.”

The Ionyx Collection is nothing if not scientifically advanced. The lotion line is designed to help balance and recharge the skin with a three-step approach of Time-Release Hydration Technology, Ion Therapy featuring Cationic Protein, and Double-Dose Performance Ingredients made up of accelerators, maximizers, Caffeine, skin tighteners, Vitamin E and Grape Seed Oil. “All these ingredients combine to promote tanning performance and healthy-looking skin,” Andrade added.

EVERYBODY “GET TAN!”
California Tan was at it with the demographics studies, this time coming up with something for budget-conscious beginning tanners – the Get Dark™ and Get Bronzed™ lines. “These collections have a fun, tropical look and are designed to provide great tanning results at an awesome value,” Andrea Andrade said. “This should make it a popular choice for new tanners looking for value without compromising on results.”

Cal Tan’s Get Dark collection consists of two lotions – a Step One Accelerator and Step Two Maximizer. The formulas feature Shea butter, Cocoa Butter and Banana and Orange Peel Extracts. The Step One product contains Vitatan 2000®, while Step Two features Cu02® and TRF2000® for skin conditioning and tanning results. The Get Bronzed collection also includes two products – Step One Accelerator and Step Two Maximizer, and contain Cal Tan’s Tanning Tea Complex™ and Double Action Bronzers for immediate results.

CT SEVEN THE LATEST ADDITION
“The CT Seven line was a tremendous success, proving that there is a need for a high-end product that delivers on results,” Andrea Andrade commented. “It seems that bronzers are now the rage because people’s lives are busier than ever – they want to see instant results each time they tan, so creating these products was the next logical step for the CT Seven line.” The CT Seven Bronzer Accelerator and CT Seven Bronzer Maximizer utilize the same SMART technology that made the original CT Seven line so successful, as well as Quatro Bronzing Activators and a high-level of skincare technology, including the addition of Zinc, which helps maintain healthy skin and aids the formation of melanin.

Cal Tan also added CT Seven Face, a non-bronzing facial tanning lotion, to this high-end collection. “There’s definitely a need for it,” Andrade added. “Independent clinical studies show up to a 45 percent improvement in fine lines and wrinkles, 49 percent improvement in skin elasticity, 51 percent improvement in skin texture, 58 percent improvement in skin moisturization and 57 improvement in skin dryness after a four-week clinical trial.”

MATAHARI “SEXY” JUST GOT SEXIER
How does one improve on a lotion line already known for its sexy allure? Make it sexier! That’s what Matahari did with its Sexy Collection. “This line was very successful, but we saw that it was in need of a little makeover,” Andrea Andrade said. “We didn’t want to change the line too drastically; we just wanted to give it a little kick.” To do this, the Sexy Collection’s four lotions – Rich Sexy Tan (formerly Sexy Tan), Dark Sexy Tan, Dark Sexy Shimmer and Dark Sexy Legs – have improved formulas, which include Javanese Coffee ST Plus™ for additional skin-firming benefits, as well as Triple Bronzers for those wanting immediate gratification. Finally, all of the Sexy products are now packaged in larger, 8-ounce signature tubes that come with a Sexy charm, creating greater shelf presence for the products.

A new lotion was also added to the revamped Matahari family – Bronze Sexy Diva – a Step Two product with Matahari’s trademarked Melabronze® triple bronzers, Javanese Coffee ST Plus and a Flawless Finish Tint. To complete the line, Matahari added its Luminous Cleansing Body Scrub to the collection. This product features natural sugars, Dead Sea Salt and Rose Quartz for their exfoliating benefits, as well as Bamboo, Ginseng and Ginger Lily for their skin-conditioning properties. “All together, this product is designed to prepare the skin for tanning and help maintain a healthy-looking glow,” Andrade added.

EMERALD BAY–WHERE TANNING IS ON TAP!!
The party continues over at Emerald Bay. The lotion line, which is aimed at the budget-conscious, 20-something tanner, recently expanded with two new lotions and a lip balm. “Our latest line additions follow the Emerald Bay recipe for success – fun, colorful packaging, eye-catching gizmos and simple product concepts that deliver results,” Andrea Andrade commented.

The newest addition to the Emerald Bay family is Suddenly Sober™ Accelerator. In addition to several exciting tanning ingredients, each bottle of Suddenly Sober comes with a cooling eye mask, in keeping with Emerald Bay’s popular tradition of including unique gifts with purchase. The second addition to the Emerald Bay family is Everclear Elixir™ Accelerator, an oil-free, double-shot bronzer. Rounding out the newest Emerald Bay releases is Chaser™ SPF 15 Lip Balm. “Lip balms continue to remain a popular item among tanners, who use them inside and outside of the salon,” Andrade added.

CALIFORNIA TAN SUNLESS – – ONWARD AND UPWARD
California Tan’s sister company – New Tan, Inc., makers of California Tan Sunless – has showed its commitment to offering quality sunless products. At the August press conference, California Tan Sunless renewed that commitment. “The U.S. market for sunless tanning has grown from about $1 billion in 1990 to about $5 billion today,” commented Petra Braun, Vice President of Marketing for California Tan Sunless. “Our research has shown that about 40 percent of all salons today have at least one type of sunless spray booth, and an additional 22 percent offer some type of handheld sunless spray services.” She continued to say that the sunless trend will continue to grow in the coming years, and that California Tan Sunless will continue to provide salon pros with several options to help them profit in this market sector.

Earlier this year, California Tan Sunless wowed the tanning industry with the official release of its AutoBronzer Spray Tanning Towers. To follow up on that success, the company introduced a complete line of 14 products this past spring designed to prepare the skin for sunless tanning, extend results and enhance results with a sun-kissed glow. For 2006, California Tan Sunless introduced two new products – Maximizer, a lightweight spray that helps prepare the skin for sunless tanning, and Moisture Wash, a rich-lathering, soap-free and pH neutral body wash designed to help extend and care for a sunless tan. “These new additions further solidify California Tan Sunless’ position as the expert, and offering the most comprehensive line of products,” Braun commented.

INTO THE SEASON
California Tan is geared up and ready for the 2006 season with a host of new and redesigned products that many tanning pros will surely be excited about offering at their salons. As always, the products are available exclusively through authorized distributors.

[Pink]

Chaos is a winner. The CT7 with 4x bronzer is great and their facial CT7! The Hempology bronzer will do well. I think they have a lot of attractive packaging this year and have listened to salon owners, finally! The Matahari, I need to see in person before I make a judgement call.

[Drew]

old post. But ct7 facial isn't the bomb product. DC 100 is.

[Ezliving_Jim]

CT did not make a strong showing this year. It was their weakest year ever for us.

Technically, an airplane is still flying until it's on the ground. CT is spiraling down, out of control. It is only a matter of time before it crashes and burns.

[TonyG]

Mush, are you one of the two partners who has no toys? Would you care to elaborate? Sounds like a VERY interesting story in the making.

[MARVIN]

I agree with Tony so tell us why your being a cry baby today? Let the truth out instead of posting silly bullshit.

[engfant]

yeah bitches! Yeah!!!!