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Old 2nd January 2007, 05:14 AM   #1 (permalink)
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Post Hollywood Tans Owners Start Pizza Franchise

http://cmsimg.courierpostonline.com/...N o=612310363

Photos by CHRIS LaCHALL/Courier-Post
Bob McQuillan (left), Hollywood Tans vice president of franchise sales and marketing, and Ralph Venuto Sr., chairman of Hollywood Tans, stand outside the company's world headquarters in Sewell.

Venutos offer taste of Old World Pizza


By JEANNE RIDGWAY
Courier-Post Staff


WASHINGTON TWP.


The owners of Hollywood Tans will launch a new business next year, one that involves turning pizza crust rather than people into an appealing golden brown.

Venuto's Old World Pizza will open to the public in 2007, a take-out and delivery company featuring pizza, wings, fries and poppers. Already, 30 franchisees are committed and 10 leases have been signed for locations in Camden, Gloucester and Burlington counties.

The first store will open in mid-February.

In spite of its glamorous name, Hollywood Tans -- and now Venuto's Old World Pizza -- has local roots. The tanning business was started in 1994 by the Venuto family of Blackwood.

Today, Hollywood Tans has more than 300 franchise locations and extends into 32 states as well as Israel, Turkey and Dubai. The company's "world headquarters" is in Washington Township.

"Overwhelming" is the way Ralph Venuto Sr., 65, the family patriarch, describes the growth of Hollywood Tans during the past 12 years. The company is largest tanning franchise chain in the U.S.

"People want to buy us out, get a partnership, and take us public," said Venuto, chuckling in wonderment. "Our company is a family thing, and we enjoy keeping it that way at this time."

Entrepreneur magazine lists Hollywood Tans at 106 on its roster of the Top 500 Franchises in the United States for 2007.

"We've done so well with tanning salons, now we want to try pizza," said Venuto.

Bob McQuillan, Hollywood Tans vice president of franchise sales and marketing, admires his boss' vision and business style.

Venuto has made it possible for Hollywood Tans to manufacture its own furniture, fixtures and signs. The company operates a 60,000-square-foot plant off Delsea Drive. Tanning booths are made there, too, and carry a lifetime warranty.

In-house manufacturing helps franchisees save money on salon equipment, said McQuillan, a resident of Mullica Hill.

"Ralph's the kind of guy that I wish everybody could work for," said McQuillan. "He gives attention to every detail, yet he allows people the autonomy to do their own work and run their own department."

Hollywood Tans develops all of its marketing materials in-house and also distributes its private-label skin care lotions from the corporate headquarters.

Meanwhile, a 15-member service and installation team works closely with franchisees. Each Hollywood Tans salon is designed and installed by the service team.

"The typical buy-in (for the tanning salon) is $275,000 to $350,000, and that includes working capital," said McQuillan.

There is still plenty of room for Hollywood Tans to grow. McQuillan estimates another 1,200 for just the United States.

"We haven't even scratched the surface in Canada," he said.

But the Delaware Valley is nearly sold out, according to Venuto. There are 60 franchise salons in New Jersey, 75 in Pennsylvania and 10 in Delaware.
"The market for tanning is tremendous," said Venuto. "But you can't put the salons too close together."

A pro at starting franchise businesses, Venuto formerly owned Ralph's Transmissions, Laser Lube and Lightning Lube. In the 1980s, a rival firm began interfering with Venuto's franchise businesses, spreading misinformation.

When Venuto asked the competing company to apologize and to set the record straight, the firm refused.

"They said, "Oh, we can't do that,' " said Venuto. "So, I told them, "Well, I guess I'll have to sue.' "

The court awarded Venuto $62 million.

With the settlement money in his hands, Venuto decided to set his three children up in their own businesses.

When daughter Carol, a college student, expressed interest in a tanning salon, Venuto was more than a little doubtful. But then he looked at the competition.

"I was shocked by the unsanitary conditions," he said. "I just couldn't get used to people laying in each other's (tanning) beds," said Venuto.
He thought he could offer customers a cleaner tanning environment as well as better service and quality.

Instead of tanning beds, Venuto explored the vertical tanning booth.

Customers stand for eight to 10 minutes and receive a tan from all angles.
When spray-on tans gained popularity, Hollywood Tans adapted. Tanners enter a booth where they are blasted by a spray solution that gives them a glow in a few seconds.

Each salon is equipped with at least 13 of the various tanning booths, an effort to minimize wait time for customers.

Now, Venuto is launching into the pizza business with the same careful eye for the details.

A prototype of a Venuto's Old World Pizza store stands in one corner of the plant floor at Hollywood Tans. A few yards away, an employee installs wiring for a vertical tanning booth.

On another part of the floor, an oven churns out trial pizzas. Scott Walsack, formerly a head chef at Trump Plaza in Atlantic City, has been hired to oversee the food operation.

"We're trying out recipes now," said Venuto with a smile. "Come over tomorrow and taste some."

The market for food is certainly broader than the demographic for tanning. Venuto expects 100 pizza franchises to be in operation within the next year.

Whether Venuto's Old World Pizza will outshine Hollywood Tans remains to be seen. But as Venuto observes optimistically, "Less than seven percent of all people tan, but 93 percent eat pizza."

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Old 2nd January 2007, 11:14 AM   #2 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Now thats an American success story whether you like Hollywood Tans or not. All that's missing is the Apple Pie but he will probably setup a pie franchise for his grandchildren to run.
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Old 2nd January 2007, 12:05 PM   #3 (permalink)
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Quote:
But as Venuto observes optimistically, "Less than seven percent of all people tan, but 93 percent eat pizza."
My wife always said I shoulda done that venture instead
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Old 2nd January 2007, 12:10 PM   #4 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Quote:
The court awarded Venuto $62 million.
Quote:


An "American success story" is when you start with NOTHING and create an empire.


When you start with $62 MILLION out of the American legal system, it is not really much of a success story. Sorry.
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Old 2nd January 2007, 12:18 PM   #5 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Agreed^
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Old 2nd January 2007, 01:38 PM   #6 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

I wonder if you'll have to stand while eating the pizza? Sitting it a seat where someone else sat would be unsanitary!
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Old 2nd January 2007, 01:44 PM   #7 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Did you read the entire story? He was not "given" $62 million. He had another franchise and enforced his property rights on his ideas when others tried to copy them.
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Old 2nd January 2007, 01:46 PM   #8 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

A pro at starting franchise businesses, Venuto formerly owned Ralph's Transmissions, Laser Lube and Lightning Lube. In the 1980s, a rival firm began interfering with Venuto's franchise businesses, spreading misinformation.

When Venuto asked the competing company to apologize and to set the record straight, the firm refused.

"They said, "Oh, we can't do that,' " said Venuto. "So, I told them, "Well, I guess I'll have to sue.' "

The court awarded Venuto $62 million.
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Old 2nd January 2007, 01:51 PM   #9 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Interesting that they will sue someone because of mis-information being spread, but they will not only claim that THEY originated spray tanning but tried to copy Suncapsules design for their stand ups.

Nope, dont like HT or the people that own it. I think they are shady and sneaky. Funny how they said that the Del Valley is just about sold out yet I know they bought back 6 -10 in this area recently. Maybe it is just those that are available eh?
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Old 2nd January 2007, 02:14 PM   #10 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

How come they are in the process of designing their own BEDS? I thought they were unsanitory?
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Old 4th January 2007, 02:55 PM   #11 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

They are shady, just talk to some of their ex-franchisees.

And there is a lie about wanting to stay a family business. We all read that HT had a buyout propsal on the table for $100 million, that fell apart after the investment group went through the books.

All the pizza you can eat for $19.99 a month - no contracts!
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Old 4th January 2007, 02:58 PM   #12 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

What's with those glasses?

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Old 4th January 2007, 03:12 PM   #13 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Alan,

They didnt sue for copyright infringement, they sued because the competing company was "spreading mis-information" and wouldnt stop. They should be the LAST people to sue for copyright infringment with how they do things!
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Old 4th January 2007, 03:28 PM   #14 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

They will be making their own pizza making equipment also. This oven looks like one of their spray booths.
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Old 4th January 2007, 10:30 PM   #15 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Let's just hope it works better than that fked up spray booth... LOL!
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Old 8th January 2007, 02:21 PM   #16 (permalink)
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Wow......

What will the franchises think of next..............
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Old 9th January 2007, 01:07 AM   #17 (permalink)
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Quote:
Originally Posted by Tanning Queen View Post
Interesting that they will sue someone because of mis-information being spread, but they will not only claim that THEY originated spray tanning but tried to copy Suncapsules design for their stand ups.

Nope, dont like HT or the people that own it. I think they are shady and sneaky. Funny how they said that the Del Valley is just about sold out yet I know they bought back 6 -10 in this area recently. Maybe it is just those that are available eh?

MOre than that.
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Old 27th June 2007, 11:07 PM   #18 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

http://mms.businesswire.com/bwapps/m...id=99517&vid=2

June 27, 2007 11:00 AM Eastern Daylight Time
Hollywood Tans Founder Launches National Pizza Franchise

Ralph Venuto Sr. Perfected Golden-Brown Tans – Now He’s Perfecting Golden-Brown Pizza Crust With Venuto’s Old World Pizza

SEWELL, N.J.--(BUSINESS WIRE)--Hollywood Tans founder Ralph Venuto, Sr. is expanding his franchise portfolio and going after a slice of the pizza category with the launch of Venuto’s Old World Pizza, Inc. Venuto recently opened his first location in West Deptford, N.J., a suburb of Philadelphia.

Venuto opened Hollywood Tans in 1994 and, by 2007, he grew the chain to include more than 300 locations, becoming the nation’s largest chain of professional tanning salons. Now, he’s bringing his franchising expertise to a new industry and is building Venuto’s Old World Pizza from the ground up, complete with original chef-crafted recipes and curbside pick-up. Venuto revolutionized the tanning industry, making quality and speed a priority for the Hollywood Tans franchise. Quality and speed also will be the cornerstones of Venuto’s Old World Pizza. The pizza franchises will serve high-quality, gourmet-style thin crust pies that bake in just six minutes.

“I have committed my entire career to building successful franchises and making people successful in business," said Ralph Venuto, Sr., Venuto’s founder and chairman. “And who doesn’t love pizza? So, I took my two passions and created Venuto’s Old World Pizza. We have experienced great success in the competitive business of tanning, and with Venuto’s tireless commitment to consistent flavor, quality and customer service, we’re certain that we will become a leader in the pizza industry.”

To accelerate the growth of the company, Venuto recruited Tom Romano as president and CEO. Romano has a proven track record in building franchise brands and developing strong management teams for more than 40 years.

“This opportunity is one I couldn’t turn down,” said Romano. “Ralph Venuto took the tanning industry to the next level, and I firmly believe that we will do the same thing for pizza. He has a great business sense and he truly believes in doing things the right way – with respect and a dedication. I am excited to be part of the team and look forward to a successful future with Venuto’s Old World Pizza.”

With crispy crusts, high-quality toppings and an upscale environment featuring glass tiles, imported granite ovens and fine woodwork, Venuto’s Old World Pizza plans to bring a new concept to the take-out pizza industry. Executive Chef Scott Walsack joined Venuto’s from the Trump Taj Mahal casino in Atlantic City, N.J. He worked diligently to create the recipes with a proprietary blend of ingredients, including fine Italian seasonings and a variety of toppings such as artichokes, applewood bacon and roasted red peppers. Pizza lovers will be delighted by Venuto’s various menu options, such as the Botticelli, which features fresh garlic and vegetables, and the Caravaggio, with grilled chicken, roasted pepper and artichokes. All pizzas are available with regular or wheat crust.

Venuto opened the first Venuto’s Old World Pizza location earlier this month with plans for rapid expansion throughout the Delaware Valley – and beyond. Venuto will use the expansion model that proved successful for Hollywood Tans, starting on the East Coast, then moving to the West Coast, and finally filling in the mid-section of the United States. To date, 40 franchises have been sold, and Venuto’s is actively recruiting additional franchisees.
Venuto, the youngest son of 16 children, raised in South Philadelphia, inherited his father’s entrepreneurial spirit and learned the important lesson of always putting the customer first. For Venuto, the business is about seeing people succeed – and of course, serving great pizza.

“Nothing is more exciting than meeting people and seeing them succeed in business,” added Venuto. “We give our franchisees the tools and “know-how” to prosper. And watching their businesses flourish just makes you feel good.”

To learn more about becoming a franchise owner, log on to www.venutos.com or call 1-877-VENUTO1.

Venuto’s Old World Pizza was founded by the Venuto family in October 2006. The company offers its franchisees expert advice and training, a distinctive interior design and operating specifics, as well as marketing and advertising programs.

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Old 28th June 2007, 12:03 AM   #19 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

Wait until some fat people start a class action lawsuit against his new pizza venture. :O)
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Old 19th July 2007, 11:43 AM   #20 (permalink)
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Default Re: Hollywood Tans Owners Start Pizza Franchise

The new, upmarket Venuto's Old World Pizza (701 Mantua Pike, West Deptford, NJ. 856-686-4848), a specialist in thin-crust pizza, is being poised as the first of a series.

Founder Ralph Venuto Sr. says 40 franchises have been sold.

Venuto, by the way, created Hollywood Tans. (You might ask: What's the difference between browning skin and cheese?)

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