Brite White Machine

[SandiGirl]

What's the scoop? How's it work, what's the cost, how long does it take, how much difference after once use, why not Twilight Teeth in the bed?

[EyeconesUSA@aol.com]

Hi Sandi! Great questions! ok, first and foremost I like to point out that Brite White does not soften the enamal or harm the enamel in any way. What this does, is simply remove surface stains off of the teeth, bringing them back to their most natural white. People have all shades of white naturally, so the result will not be the same with each person. A general rule is to look at the whites of the eyes to see the approximate shade the teeth can be.

One session takes approximately 30-60 minutes. This is done in 5 minute phases. Before the first 5 minute phase, teeth are typed to distinguish what color and shade we're starting at, then between each 5 minute phase, the teeth are typed again. Generally, I'm noting that most people get the desired results in around the 35-45 minute range. This is of course dependent on whether or not they are coffee, tea, pop drinkers, or smokers. The stains can be removed, some just take closer to the 60 minute range.

We're really excited about this as it's done with a blue LED light, this is a warm light, but not hot, so no worries as to burning the gums, etc on the client. The mouthpiece is covered in a small plastic baggie and the activating gel is applied on the baggie. The mouthpiece is handed to the client and they place in their mouth to whiten. The most important thing in doing this, is to make sure the client is patting dry their teeth between each 5 minute session. The saliva on the teeth makes it virtually impossible for the gel to adhere to the teeth otherwise. This is why the mouthpiece is removed after each 5 minute phase to have the teeth redried, and the gel reapplied and started again.

This is incredibly easy to do in the salon, and employees can be trained incredibly quickly! We were excited to find a machine that first and foremost WORKED, and that was of ease to use, so we were making customers happy, making money, and all without adding a boatload of work to ourselves!

Most people generally see at least 6 shades of lightening in their one session. At the show I took one man from an 11 to a 2! He was thrilled to death! as was his wife, who walked past us several times, each time showing us his beautiful smile!! Another man went from a 14 (almost off the charts! ) to a 7, and that was only in 40 minutes as he was heading into a meeting. I whitened nonstop Saturday from 11-6 with every client leaving pleased. That spoke very highly for what we are doing.

Our show price is $5,500 which we are going to run through the end of October.

As far as twilight teeth, this is not a daily, weekly or even montly process. For most people this would be a yearly process at most. This also does not whiten only the fronts of your teeth, but also the back and sides and even Between the teeth, where we tend to miss even with the best of flossing. We do offer maintenance kits for customers to purchase. This way if say 4-6 months down the road, a heavy tea drinker or etc is noticing they are restaining their teeth, they can pop in the fitted tray to remove the new staining, therefor maintaining their whiteness for longer times between whitening for themselves.

I hope I answered all of your questions. If you have any more please do not hesitate to contact me here, or at EyeconesUSA@aol.com .

[MsHotTan]

We would expect to schedule these appointments for an hour for the customer?

[EyeconesUSA@aol.com]

Yes, I would definetly tell them to allow for an hour, to be on the safe side allow another 15 minutes for prep and explanation as they will ask questions while doing this.

[MsHotTan]

I bet the dentists dont like this.....

Could you please send me info? I am interested in it. oasistanningspa@sbcglobal.net

Only problem I forsee is the same with my spray tan. I can't be in two places at once and would have to schedule these to be done at a time another employee is present.

[MsHotTan]

All the other machines I've looked at exceeded 15K.

[brownsuze]

What if you did, say 2 5 min sessions per tan? Say they tanned 3x a week and you spaced their 2 5 min sessions thru the week? Would that work too, or do you need to sit the full 30-60 at a time?

[Alan @ TanToday]

Longer the session, better the results.

Would you get a better tan doing (3) 15 minute sessions over a week or (9) 5 minute sessions over 3 weeks? I think you know the answer.

[brownsuze]

Ya I get that ... but is it easier to get $49 out of someone 3 times or $150 out of them once?

[EyeconesUSA@aol.com]

This is definetly needing to be done in one session rather than extending the time out over several sessions. The first 5-10 minutes for many people is starting the breaking down of the stains process. We wouldn't want to just start that, and have to delay it then. hope that helps.

[brownsuze]

I'm thinking if you charged $24 per 5 min session, 2 session minimum, it would be a much easier sell than $150 a pop.

[EyeconesUSA@aol.com]

yes, it's most definitely easier to get them to release their money in smaller segments! lol.. but.. when they compare it to the dentist office at 400-700 a session, this way is a no brainer for them. You would be shocked at how many people are unhappy with the shade of their teeth. When i tell people i'm with brite white almost every time, they close their mouth. I just happily reply .. "don't worry, we can fix that!" When you have a person walk out of your salon happy with their smile and showing it off you have a whole new market of clientelle that will look to you. Really great for those times when tanning is down!

[brownsuze]

Thanks Eyecones.


I'm bouncing the idea off my clients that whiten (elsewhere) now and they all agree price is the main thing. If its cheap enough, people will clammor for it.

ALL of us have been charged $500+ by our dentists and who wants to sit with those trays in day after day for 2 weeks, or hang in their office for an hour or 2 at a time? We're at the tanning salon anyway...

[MsHotTan]

I'm think it's an excellent addition for a tanning salon. Some may disagree but I am certainly entertaining the idea of doing it.

[Alan @ TanToday]

When you are ready to buy get with TanToday because we just signed on to be an online outlet for Miracle BrightWhites. When you believe in the product, its easy to market. Having your employees all gleaming white when they smile will sell more sessions than any poster.

Informing your clients that their smokers or coffee drinking stains can be removed will break their credit card out for $150 really fast. LOL!

[Shane]

I've posted on other threads about BriteWhite, so might as well post on this one too.

We were one of the first, if not THE first to have BriteWhite in a tanning salon. It's been going pretty well for us so far, considering the time of year, and the little advertising that we have done for it.

We charge $199 for a treatment and haven't had any problem with people paying that price. Dentists in our area charge $400-600.

I've been doing it on all of our clients, but am training one of my employees to do it. It's one of the simplest things to do, and the nice thing is that you never have to come into physical contact with the person, like some other machines on the market.

I'm personally excited to see the pics with the Olly's doing it. I have already started to make up some flyers of the pics of them doing it to use locally in the salon.

Word of mouth has been the biggest form of advertising for us so far with it.

We've had quite a few people who've done it and then their friends called to set up appts.

Anyway, I'm pleased with my investment on it.

[MsHotTan]

Thanks Shane, thats what i wanted to hear from someone that has it in their salon already.

Oh boy, one of my employees works for a dentist. Cant wait to see how this goes over.

[SRT]

I had a rep come out and demo this machine in my salon several months ago. It woks well and is much easier to use than the Beyond WhiteSpa that I currently have. The problem though is that since there is no timer (there wasn't then anyway) it requires someone to be there to help as well as a nearby sink so mouth can be rinsed after each session. If it was programmed to run for 5 minutes and then shut off so it can be reapplied it would be a benefit. Also in my opinion it does not look as professional as the WhiteSpa does (Whitespa looks alot like the ZOOM machine that most dentists have). However if they solved the timer/attendent issue I would probably pick it over the Whitespa.

[SandiGirl]

Okay, here's the thing....if it's really good and you only need to go yearly, you need a VERY large active client base for it to be worth it.

Shane, can you give us some numbers.... how big is your salon, how long have you had the machine, how many treatments have you done so far, do you have it in a separate room...?

[Alan @ TanToday]

You do have to have an emplpyee around because after every 5-10 minutes they need to reapply the gel to get the awesome results.

Results typically last 6 months like the dentist machines, just being honest. Obviously a year later your teeth will be whiter than the year before but a customer would probably want to come for a shorter session touch up every few months.