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Salon Discussion This is where you want to ask the pros anything about tanning. Anything from bed mix , employees, product mix, Planning, pricing and promotions.

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Old 21st July 2008, 03:46 PM   #1 (permalink)
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Smile New Salon Trying to Attract Customers

Hi everyone. We have been opened just 1 week and are looking for ideas to attract customers. So far we get an average of 3 walkins a day --- most spend about $10.00. We are offering "Specials of the day" ....any suggestions?
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Old 21st July 2008, 03:50 PM   #2 (permalink)
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Default Re: New Salon Trying to Attract Customers

Well not much you can do to make people want to tan this time of year, indoors anyway.

Do you have any money for marketing? Like maybe do a postard blast to the area to rpomote your new place? Maybe talk to other businesses to cross promote for now. Get any clients you do have to advertise for you. Offer referral bonuses to them for bringing in their friends.

I hate to say this but I hope you have alot of money saved because you really wont see many people til the season starts in Feb/March.
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Old 21st July 2008, 03:58 PM   #3 (permalink)
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Default Re: New Salon Trying to Attract Customers

Specials of the day are not very special if you have no established regular prices. Run a new client special, such as 5 tans for $5 with a 10 day expire. Do SOMETHING to build a base. Give them a reason to try you out they can not refuse. Make them switchers and show then why you are better.

If you are not better though it will backfire big-time.

Last edited by tacotan : 21st July 2008 at 06:37 PM.
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Old 21st July 2008, 04:06 PM   #4 (permalink)
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Default Re: New Salon Trying to Attract Customers

Taco Tan, I love your name! LOL! It makes me giggle...

Now I have the South Park episode of Jennifer Lopez in my head. "taco taco, burrito burrito"
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