new salon owner needs advice on sale per person

[tamara]

I purchased a salon in April, I feel that I am pulling people in the door good but I don't think my staff is selling very good to the customers. I'm looking for other salon owners to give me an idea on what I should be expecting on average sales wise per person. And I mean on everything form packages, single visits, lotions etc. Just an overall average. Someone told me $10-$20, but I'm not sure that we are in comparable markets and if I should expect that much per person. To give you an idea of my market is our base single visit is $7, a week in a base is $12, and upgrades on average are $4. Anyones ideas are appreciated.

[Rob]

Our new salon we opened in Mar of last year. For the first 12 months, we are averaged $26.39 per tan. That includes everything.

Markets mean nothing. Your equipment mix and your pricing structure does!

[tamara]

Well..then I think I need advice on my pricing structure..bad!

[eyecandytanning]

It depends on your bed mix...if you have HP your PPA will be higher. My friend has a bigger salon with bigger higher priced beds...she should be higher than me, but I blow her PPA out of the water since we sell better than her team and she is always discounting lotions.

[imhere]

there are a few threads on this already. search PCA for some good advice.

[aeltiger]

Well, we just opened our NEW salon a few days ago and we are averaging $25-$30 PCA (per client average). This is bc EVERYONE is having to purchase packages, lotions, etc. However, our existing salon which has been in business for 4 years usually averages around $7-$8 PCA. We strive for $9 and my girls know that if their average is not $6 or more they are on probation. If its below $5 and they have had ample training they are fired!

[imhere]

that is a low PCA.

check out this thread. most are averaging more than $50.

Pca

[eyecandytanning]

are you talking about per tanner or per customer for the year...makes a difference. Your per customer should be higher...the per tanner i figure out by dividing my sales by the amount of tans we did for the month or year.

[imhere]

per customer (per year) has always been a more valuable piece of data to me. why do you do per tanner?

[eyecandytanning]

I do per tanner as a goal for my staff. They cant control how many people come in a day, but they can control how much each tanner brings in. Makes for a better goal than a flat goal of $x per shift.

[JustTans23]

Yep I do per tanner as well.

[bronzecafe]

Post your bed mix and single visit prices and maybe someone can give you some advice.

[Din]

Minimum PPA for slow season should be targeted at $10 per person.

In busy season, you should be looking at a higher minimum like $15.

Being that it's slow season right now, you should be making at least $10 per person average (PPA)

So if you are tanning 45 people a day at an average of $10ppa, you should be bringing in at least $450 in sales total.

Anything over $10 a person is good during slow season.

Anything under $10 a person, and you need to start making some sales to pay the rent.

[JustTans23]

Din, wouldn't this be different for beds with/without HP's and such? I'm having a really good August but my PPA isn't that high.

[Din]

that's a big negative. $10 is minimum for a tanning salon.

I have HP and my PPA is over $19 for Aug and i'm having a so-so month....see the difference.

[JustTans23]

how much of it should be product?

[Din]

try and keep LPPA $2.00 or more

[JustTans23]

ugh, I need to get both up, not sure how to get service sales to go up without raising prices....upgrades? I barely have them....

[Din]

if you don't have the upgrade beds for them to pay and bring up your sales...then it doesn't matter what kind of specials you offer...it's still going to be $7 tans.

Only way out of that is to buy better beds.

[JustTans23]

I have an upgrade bed but its only a $4 upgrade, I'm working on the new bed thing but I need a really good one and they cost money and I'm scared to spend my xtra $$ during JASON. Plus I think there will be electrical issues. I'm hoping to find a good used one around December and get rid of a standup and a base bed and just put a nice VHR in, hopefully my electrical will handle that