ECONOMY - Is it making you downsize staff?

[northtanman]

i'm not cutting back with employee's, but getting more creative in my marketing to bring in new clients!! putting way more energies into bringing in new clients and getting regulars to spend more money

[CaribbeanTan]

Northtanman,
What are some of the creative marketing ideas that you are doing??

[Woodlands]

During the slow season I'm cutting hours and therefore employee hours. I only pay $6.75 an hour but also free tans, extra if she does a spray tan, 50% off products and 10% product commission so it does end up being more than just the wage.

And it's pretty hard to talk about the economy and not have politics involved

[Alan @ TanToday]

I know, I know, just trying to keep the thread on point.

Keep the comments coming.

[imhere]

woodlands, $6.75 is your min wage?

i cannot cut back on hours anymore. already did for season, not necessarily for economy woes.

i am working on smaller packages that can be sold at more attractive prices. also adding more value to my products (i.e., free tans with purchase).

notice that people are still tanning, but many are using the less expensive services or products.

[Woodlands]

Originally Posted by imhere

woodlands, $6.75 is your min wage?

i cannot cut back on hours anymore. already did for season, not necessarily for economy woes.

i am working on smaller packages that can be sold at more attractive prices. also adding more value to my products (i.e., free tans with purchase).

notice that people are still tanning, but many are using the less expensive services or products.

No - IIRC it's pretty low here in GA (lower than the national $6.55). I'd pay her more if I could - she's incredible. Great customer service, great at sales and extremely dependable and trustworthy. I called her today because I woke up puking my guts out and she headed over to the salon immediately. I'll give her a bonus for that. She's going to eventually leave me and I'll have a hard time finding someone else to reach her level - but they'll also be paid less until they prove themselves. And I'll be going and unlocking and locking up every day with a newbie

I think the next thing I'm going to try is the "Free Lotion" promotion.

[northtanman]

Originally Posted by CaribbeanTan

Northtanman,
What are some of the creative marketing ideas that you are doing??

started new thread on such...