ITA Show Berman & Co Meeting - TanToday - Helping Salon Owners, One At A Time, Since 2000!

Alan @ TanToday · 3rd October 2007, 03:37 PM

I wanted to get the word out. Rally we will try Bill!

Hello Alan,

The Berman presentation will be held in the Bayou D room at 4:00pm on Saturday. The ITA is requesting that anyone planning on attending please email John Overstreet (ITA Executive Director) so that we can plan appropriately for seating. Attendee names should be emailed to John at joverstreet@theita.com

It is important that we have the support of the salon community as well as the distribution and manufacturing sectors if this program is to succeed. Anything you can do to rally the salons around this proactive initiative will certainly be appreciated.

Bill

William Pipp
CEO, ETS LLC

Alan @ TanToday · 30th October 2007, 11:57 AM

From: ITAmailbox [mailto:admin@theita.com]
Sent: Monday, October 29, 2007 5:16 PM
To: Salon Owners
Subject: Berman and Company Special Media Relations Fund

2025 M Street, NW • Suite 800
Washington, DC 20036
Phone: 888-377-0477
Fax: 202-367-2142
www.theita.com

I am sure you have already heard the buzz concerning the Berman and Company PR firm that the ITA has contracted with to assist our industry in strengthening our perception both with the public and the legislative sectors.

For those of you who were unable to attend the standing room only presentation on Saturday evening at the ITA Tanning World Expo in Nashville, we are extremely pleased with both the excitement Rick Berman and his team have generated and with the monetary pledges we have acquired thus far from those in attendance.

Attached is a list of organizations represented at the presentations along with their generous pledges. If you have not yet seen Rick Berman’s 60 minutes excerpts, I urge you to take a moment and review this link. http://bermanandcompany.com

If you have not yet had the opportunity to participate in what will be known as the single most effective PR campaign our industry has ever undertaken, now is the time to sign up. You and your organization have been chosen to help represent our cause because of your commitment to our industry through your past generosity and participation in our industry events.

We are counting on your participation in this event and are convinced you will be proud to be a noted contributor. To see a list of those who have already contributed go to www.theita.com and click on BERMAN and COMPANY SPECIAL MEDIA RELATIONS FUND. The ITA already has over $400,000 pledged to support this campaign but to maximize success we need everyone to support the campaign. (2000 salons X $50 per month X 12 months = $1,200,000) Imagine our success if we could get the support of 5000 salons.

If you have any questions about the project, please feel free to contact the ITA at admin@theita.com (202-367 1142) or one of the below listed committee members.

Sincerely,
Rob Quinn rob@tanprousa.com
Karen Bentlage karenb@futureindustries.com
Don Hirsch dhirsch@tsochicago.com

Alan @ TanToday · 9th November 2007, 01:27 PM

Hello Fellow Tanning Industry Members,

Thought I would send out an update on the progress of the ITA Proactive Public Relations Campaign with the Berman Company. Since the kick off of the fund raising campaign at Nashville members of the industry have pledged approximately $450,000 to support the 2008 campaign. Many thanks to those that have already pledged and to those that haven't made a pledge yet please review the list below of those members of our industry that feel this is a worthwhile endeavor. We need everyone's support if we want to maximize the success of this proactive advertising campaign so that we can insure the vitality of our industry.

If you have questions about the campaign please give the ITA a call 202-367-1225 or check out the ITA website for continual updates on the campaigns progress at www.theita.com

Thanks for your consideration,

Bill Pipp

Public Relations

The Indoor Tanning Association is excited to announce that it has recently contracted with Berman and Company, a leading DC-based PR firm, to develop an aggressive media relations and public relations campaign for the indoor tanning industry.
Berman and Company has enjoyed great success in stimulating debate through aggressive communications and creative advertising for their clients. They have been recognized with numerous awards for their edgy and hard-hitting media campaigns. Their intrepid approach to research, media, advertising and public affairs will be an integral element in our fight to set the story straight for our industry. Berman and Company will not only change the debate, they will help us to initiate the debate.
Please visit their website to learn more about them and be sure to check out their Advertising section for examples of some of the work they have produced for other clients.
While the program is still being developed, it is set to launch in 2008 and is guaranteed to produce tremendous results. For more information about the campaign, please contact us at (888) 377-0477.
The innovative and audacious strategy that Berman and Company has created for us will come at a high price, but will enable the indoor tanning industry to make invaluable strides forward. Please support our efforts and the industry by making a donation to help fund this campaign.

If you would like to make a donation please contact us at admin@theita.com or call us at (888) 377-0477.

The ITA would like to thank the following businesses for their pledges.
Please support the businesses that support our industry.

$30,000
Darque Tan
Robbie & Vonda Segler
$25,000
Beach Bum Tanning
*
Hollywood Tans
James Oliver
J.J. Sorrenti
JK North America
*
Sunshine Companies
Australian Gold * California Tan * Designer Skin * ETS * Helios
Brigitte Kratz
Bill Pipp

$15,000
Future Industries
Karen Bentlage
$10,000
At The Beach
Island Sun Times
Brian Belt
Vince Lorraine
Cosmedico
L.A. Tan
Jerry Frank
Nick Patel
Four Seasons Salons & Service
Planet Tan
Ed Jerger
Tony Hartl
Heartland Tan
Wolff System
Greg Henson
Michael Stepp

$5,000-$9,999
PC Marketing
Susan Miller
KBL
Klaus Lahr
Tan + Tone America
Ed Shelby
TanAmerica
Julie Demetroulas
Light Sources
Christian Sauska
Tan Pro, Inc.
Rob Quinn and Doug Pfahl
Premiere Tans of Arkansas
Barbara Gill and Henry Turner
Looking Fit
Jenny Bolton
Tanning Bed, Inc.
Dan Humiston
Great Tan
Craig Joyner
Malibu Tan
Dennis R. McCormick
Tanning Supplies Unlimited
Michael Gilley
Ashley Lynn's Tanning
Barton D. Bonn
Palm Beach Tan
Brooks Reed
T-N-T Tanning Salon, Inc.
Tony Humbert & Teri Bostelman
Celsius Tannery Salons
Marty Price
Smart Tan
Matt Russell
Tropi-Tan
Vince Lorraine
Cincinnati Tan Company, Inc.
Dan Caskey
Sperti/KBD
Jim Shepherd
TWI Franchising, Inc.
Cheri Cosgrove
Club Sun
Julie George-Howell
Sun Capsule
Wayne Chevie
Ultimate Exposure
Donald Hirsch
Fabutan
Doug McNabb
Sun Tan City
Rick Kueber
Uvalux International, Inc.
Mo Shpur
Fiesta Sun
Stacy Kaufman
Suntan Supply
Bill & Marty Gallagher
Le Beach Club Tanning Resorts
Wayne LaVassar
Hot Spot Tanning
Lyvonn Reese
Supra Technologies
Leif Vasstrom

$1,000-$4,999
Pacific Sun Tanning
Steve Dannemiller
Eye Pro
Brenda Fishbaugh
Sun Company Tanning
Dennis Miller
Sun Chasers
Mark Bruce
FunTan
Dave & Dave
Super Tans 24
Wayne LaVassar
American Tanning Institute
Rick Mattoon
Golden Tans
Rocco Viele
Superior UV
Robert Klem
MR International
Max Recone
Norvell-Body Invest
Rick Norvell
Tan Zone
Melanie Douglas
Aruba Tanning
Luke & Lori Golueke
Pacific Tanning
Brad P. Blair
Tanfastic
Carl & Patti Chase
Consol Sun Center PLC
Janne Priess
Palm Beach Tan
Roger Stroede
TanToday.com
Alan Moore
Devoted Creations
Lewis Henry
Seatle Sun Tan
Scott Swerland
The Sun Deck Tanning Salon
Frank & Peggy Garred
Electric Beach Tanning
Jim & Gwen Wint
Solar Planet
Ellen Reich
The Tan Company
George Ruschhaupt
Europro, Inc.
Rhonda Van Tassel
South Beach Tanning
Rich Mayer
THE TANNIE
Annette Boothe
$100-$999
Number 1 Sun
Kim Stern
John Overstreet
John & Barbara Overstreet
Tan 'N Tone
Teresa Echols
Hakuna Matata Tanning
Joe & Kris Contini
Santa Fe Tanning & Skin Care
Suzanne King
Jill's Beach
Jill Feore
Ultra Tan, Inc.
Gregory Baril
Sun Your Buns
Grant Miller
Totally Tan
Joe & Peggy Hague

Indoor Tanning Association, Inc., 2025 M St, NW Suite 800 Washington, DC 20036 · Phone: 888-377-0477 · Fax: 202-367-2142

3rd October 2007, 03:37 PM	#1 (permalink)
Alan @ TanToday Checks and Balances Join Date: Mar 2005 Location: Maryland Posts: 6,163	ITA Show Berman & Co Meeting I wanted to get the word out. Rally we will try Bill! Hello Alan, The Berman presentation will be held in the Bayou D room at 4:00pm on Saturday. The ITA is requesting that anyone planning on attending please email John Overstreet (ITA Executive Director) so that we can plan appropriately for seating. Attendee names should be emailed to John at joverstreet@theita.com It is important that we have the support of the salon community as well as the distribution and manufacturing sectors if this program is to succeed. Anything you can do to rally the salons around this proactive initiative will certainly be appreciated. Bill William Pipp CEO, ETS LLC __________________ Alan "America is too great for small dreams" - Ronald Reagan

30th October 2007, 11:57 AM	#2 (permalink)
Alan @ TanToday Checks and Balances Join Date: Mar 2005 Location: Maryland Posts: 6,163	Re: ITA Show Berman & Co Meeting From: ITAmailbox [mailto:admin@theita.com] Sent: Monday, October 29, 2007 5:16 PM To: Salon Owners Subject: Berman and Company Special Media Relations Fund 2025 M Street, NW • Suite 800 Washington, DC 20036 Phone: 888-377-0477 Fax: 202-367-2142 www.theita.com I am sure you have already heard the buzz concerning the Berman and Company PR firm that the ITA has contracted with to assist our industry in strengthening our perception both with the public and the legislative sectors. For those of you who were unable to attend the standing room only presentation on Saturday evening at the ITA Tanning World Expo in Nashville, we are extremely pleased with both the excitement Rick Berman and his team have generated and with the monetary pledges we have acquired thus far from those in attendance. Attached is a list of organizations represented at the presentations along with their generous pledges. If you have not yet seen Rick Berman’s 60 minutes excerpts, I urge you to take a moment and review this link. http://bermanandcompany.com If you have not yet had the opportunity to participate in what will be known as the single most effective PR campaign our industry has ever undertaken, now is the time to sign up. You and your organization have been chosen to help represent our cause because of your commitment to our industry through your past generosity and participation in our industry events. We are counting on your participation in this event and are convinced you will be proud to be a noted contributor. To see a list of those who have already contributed go to www.theita.com and click on BERMAN and COMPANY SPECIAL MEDIA RELATIONS FUND. The ITA already has over $400,000 pledged to support this campaign but to maximize success we need everyone to support the campaign. (2000 salons X $50 per month X 12 months = $1,200,000) Imagine our success if we could get the support of 5000 salons. If you have any questions about the project, please feel free to contact the ITA at admin@theita.com (202-367 1142) or one of the below listed committee members. Sincerely, Rob Quinn rob@tanprousa.com Karen Bentlage karenb@futureindustries.com Don Hirsch dhirsch@tsochicago.com __________________ Alan "America is too great for small dreams" - Ronald Reagan

9th November 2007, 01:27 PM	#3 (permalink)
Alan @ TanToday Checks and Balances Join Date: Mar 2005 Location: Maryland Posts: 6,163	Re: ITA Show Berman & Co Meeting Hello Fellow Tanning Industry Members, Thought I would send out an update on the progress of the ITA Proactive Public Relations Campaign with the Berman Company. Since the kick off of the fund raising campaign at Nashville members of the industry have pledged approximately $450,000 to support the 2008 campaign. Many thanks to those that have already pledged and to those that haven't made a pledge yet please review the list below of those members of our industry that feel this is a worthwhile endeavor. We need everyone's support if we want to maximize the success of this proactive advertising campaign so that we can insure the vitality of our industry. If you have questions about the campaign please give the ITA a call 202-367-1225 or check out the ITA website for continual updates on the campaigns progress at www.theita.com Thanks for your consideration, Bill Pipp Public Relations The Indoor Tanning Association is excited to announce that it has recently contracted with Berman and Company, a leading DC-based PR firm, to develop an aggressive media relations and public relations campaign for the indoor tanning industry. Berman and Company has enjoyed great success in stimulating debate through aggressive communications and creative advertising for their clients. They have been recognized with numerous awards for their edgy and hard-hitting media campaigns. Their intrepid approach to research, media, advertising and public affairs will be an integral element in our fight to set the story straight for our industry. Berman and Company will not only change the debate, they will help us to initiate the debate. Please visit their website to learn more about them and be sure to check out their Advertising section for examples of some of the work they have produced for other clients. While the program is still being developed, it is set to launch in 2008 and is guaranteed to produce tremendous results. For more information about the campaign, please contact us at (888) 377-0477. The innovative and audacious strategy that Berman and Company has created for us will come at a high price, but will enable the indoor tanning industry to make invaluable strides forward. Please support our efforts and the industry by making a donation to help fund this campaign. If you would like to make a donation please contact us at admin@theita.com or call us at (888) 377-0477. The ITA would like to thank the following businesses for their pledges. Please support the businesses that support our industry. $30,000 Darque Tan Robbie & Vonda Segler $25,000 Beach Bum Tanning * Hollywood Tans James Oliver J.J. Sorrenti JK North America * Sunshine Companies Australian Gold * California Tan * Designer Skin * ETS * Helios Brigitte Kratz Bill Pipp $15,000 Future Industries Karen Bentlage $10,000 At The Beach Island Sun Times Brian Belt Vince Lorraine Cosmedico L.A. Tan Jerry Frank Nick Patel Four Seasons Salons & Service Planet Tan Ed Jerger Tony Hartl Heartland Tan Wolff System Greg Henson Michael Stepp $5,000-$9,999 PC Marketing Susan Miller KBL Klaus Lahr Tan + Tone America Ed Shelby TanAmerica Julie Demetroulas Light Sources Christian Sauska Tan Pro, Inc. Rob Quinn and Doug Pfahl Premiere Tans of Arkansas Barbara Gill and Henry Turner Looking Fit Jenny Bolton Tanning Bed, Inc. Dan Humiston Great Tan Craig Joyner Malibu Tan Dennis R. McCormick Tanning Supplies Unlimited Michael Gilley Ashley Lynn's Tanning Barton D. Bonn Palm Beach Tan Brooks Reed T-N-T Tanning Salon, Inc. Tony Humbert & Teri Bostelman Celsius Tannery Salons Marty Price Smart Tan Matt Russell Tropi-Tan Vince Lorraine Cincinnati Tan Company, Inc. Dan Caskey Sperti/KBD Jim Shepherd TWI Franchising, Inc. Cheri Cosgrove Club Sun Julie George-Howell Sun Capsule Wayne Chevie Ultimate Exposure Donald Hirsch Fabutan Doug McNabb Sun Tan City Rick Kueber Uvalux International, Inc. Mo Shpur Fiesta Sun Stacy Kaufman Suntan Supply Bill & Marty Gallagher Le Beach Club Tanning Resorts Wayne LaVassar Hot Spot Tanning Lyvonn Reese Supra Technologies Leif Vasstrom $1,000-$4,999 Pacific Sun Tanning Steve Dannemiller Eye Pro Brenda Fishbaugh Sun Company Tanning Dennis Miller Sun Chasers Mark Bruce FunTan Dave & Dave Super Tans 24 Wayne LaVassar American Tanning Institute Rick Mattoon Golden Tans Rocco Viele Superior UV Robert Klem MR International Max Recone Norvell-Body Invest Rick Norvell Tan Zone Melanie Douglas Aruba Tanning Luke & Lori Golueke Pacific Tanning Brad P. Blair Tanfastic Carl & Patti Chase Consol Sun Center PLC Janne Priess Palm Beach Tan Roger Stroede TanToday.com Alan Moore Devoted Creations Lewis Henry Seatle Sun Tan Scott Swerland The Sun Deck Tanning Salon Frank & Peggy Garred Electric Beach Tanning Jim & Gwen Wint Solar Planet Ellen Reich The Tan Company George Ruschhaupt Europro, Inc. Rhonda Van Tassel South Beach Tanning Rich Mayer THE TANNIE Annette Boothe $100-$999 Number 1 Sun Kim Stern John Overstreet John & Barbara Overstreet Tan 'N Tone Teresa Echols Hakuna Matata Tanning Joe & Kris Contini Santa Fe Tanning & Skin Care Suzanne King Jill's Beach Jill Feore Ultra Tan, Inc. Gregory Baril Sun Your Buns Grant Miller Totally Tan Joe & Peggy Hague Indoor Tanning Association, Inc., 2025 M St, NW Suite 800 Washington, DC 20036 · Phone: 888-377-0477 · Fax: 202-367-2142 __________________ Alan "America is too great for small dreams" - Ronald Reagan

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